types of perfect leadership styles
08 Mar
Grow Your Business, Grow Your Expertise, Productivity

The Perfect Leader

About the perfect leader, there is no perfect leader. Perfect meaning without fault of defect as per Merriam and Webster. Leadership is not about perfection.  It’s about the entire experience including communication, results, relationships and more.  Even still, there are certain instances when your own actions get in your way. As such, its important to be aware of the barriers to your almost perfect leadership.  These are the things weighing down you and your success.

What are your growth barriers and how can we fix them? Before moving your business forward, take an audit of your leadership style and its effectiveness. Identify outdated business processes, things that no longer align, inconsistent efforts, work processes full of waste…. anything that defeats creativity and pauses productivity.

Barriers to Leadership Growth

The EGO

Being the leader in charge does not mean you are the only one with the capacity to lead. It is your job to enable your team to work to the best of their capabilities with confidence they will achieve results. Make your leadership transferable and repeatable. At best, let it be modeled by everyone in the company to help nurture a culture of accountability.  It is not about you but rather the effect you have on others.  Do they model your methods and/or leadership? Do they work hard at developing their own leadership style?

Change-phobic.

When an aversion to change shows up in leadership it can be a growth barrier.  This type of leader hates changes even if it means more sound results. However, an almost perfect leader requires constant change. Today’s businesses are caught up in a highly dynamic digital structure brought by technology and the Internet. Having an open mindset will allow a high degree of creativity and technological advance to sustain your business.

Fixed Methodology.

The idea of sameness is, indeed, effective as it upholds certain company standards and policies. However, it curtails innovation and flexibility. It allows no room for mistakes and often, puts a lot of creative thinkers in a tightly locked box. Innovation and creativity is the essence of great leadership. To be most effective, it’s essential to consistently discover ways to improve your business practices. The more your process evolves with the changing time, the more productive your results.

Risk Averse.

Many leaders delve into cost-cutting and risk management leading to opportunities lost. Instead of concentrating on the “risks” and “costs”, it is more important to shift concentration on how much ROI. Don’t get me wrong, you can’t spend without caution.  But your focus should be on what you will accomplish with said dollars you spend. This gives more leeway to stretch your team capabilities.

So, which habit do you continue to manifest today? Share your thoughts with me by writing to [email protected]. I’d love to hear from you.

06 Mar
Grow Your Business

How Social Is Your Business?

It’s March, 2019, raise your hand if you are still saying you don’t have time for social media? How social is your business? Perhaps you don’t see the value in social media for your business.  And, if that’s the case, I would love to persuade you to reconsider. 

Without a social media strategy you are under-utilizing social media. How will you achieve your goals without identifying your target audience and knowing what they want? And posting to be posting will soon overwhelm you.   Plus, you are trailing behind your business competitors.  Even worse, leaving revenue behind.  

Social media gives you an all access pass to directly connect to prospects, customers, business partners and brand champions. Facebook has more than 1.8 billion monthly active users. But, it takes more than a Facebook post or an active Twitter account to call yourself an active social media marketer. You must get involved and connect with your target audience. Use your expertise and conversation skills to make each moment count. Doing so will boost your brand in the digital market.

Whatever your choice, it’s essential for businesses to begin using more social media. If you are selling products or services, you will find the largest blend of demographics on social media. Thus, being able to sell almost anything once you find your audience. To see the results you need, you’ll meed a bit of patience and perseverance. Build a community around your business. Then learn more about them.  It’s super important that you are taking advantage of the marketing tools available to you.  I love Hootsuite because I can schedule and go.  The Repost App is another favorite.  

Either way, if you are ready to get social with your business, I am here to help. My social media mastermind is designed to keep you in front of your audience and humanize your brand. Let’s tell your story and ensure your audience learns more about your brand value? Schedule your discovery call and let’s grow.