Instagram strategy
18 Dec
Social Media

Growing Your Social Media Followers: Instagram Strategy from Allison Todd

Instagram is one of the most famous social media platforms out there. Featuring over a billion users currently, Instagram is a relatively young platform with a vast young follower base compared to other social media platforms. 

If you happen to be running a business and wish to promote the same across multiple social media platforms, Instagram serves to be your one-stop destination to do so.

More business owners worldwide are shifting their attention to Instagram to draw the attention of the target audience while improving the overall ROI.

Top Instagram Strategy to Grow Your Followers

Allison Todd –the founder & chief strategist at SiMar –a leading social media marketing agency, explains Instagram’s importance for businesses out there. She says that Instagram can give your business a boost when utilized in the right manner. Instagram serves to be an effective way of enabling connections with consumers who are looking forward to a straightforward, inspiring, and enriching experience through stories, product links, or services.

When you wish to make the most of this leading social media platform, you must increase your number of followers. Some of the effective strategies are:

Promote the Instagram Page on Other Platforms

Most Instagram users are active on other social media platforms. Therefore, you can always take help from the idea of lending social media followers from other platforms to Instagram. 

It would be best if you linked your business Instagram account to the respective Facebook account. Therefore, you should always make it a point to share Instagram posts on Facebook as well; This will allow your Facebook users to peek into something that they could get out of your Instagram feed.

Hashtag is the essence of Instagram. Just like Twitter, when you use the right, trending hashtags at the right moment, it could deliver outstanding results for your Instagram page. Ideally, it would be best to use a hashtag that defines your brand identity and promotes the same in one way or the other. The popular hashtags keep changing from time to time. Therefore, it is recommended to keep track of the same and use the popular ones to obtain the best results.

Include Interesting Video Content

In addition to rich-quality pictures and other content, video content is of utmost importance to your Instagram business profile. The end-users on Instagram are always looking for fresh, short-form, and exciting videos that draw the target audience’s attention. 

Optimize the Brand Page

Allison Todd from SiMar –a leading digital marketing agency, emphasizes the importance of creating the right brand image with social media optimization. Your Instagram page serves to be the public face of your company. As such, the brand page is an opportunity to introduce your brand to the Insta-world while obtaining relevant traffic for your website.

Growing Your Social Media Followers: Instagram Strategy from Allison Todd

Conclusion

Make the most of the right Instagram strategies to boost followers and improve the ROI for your business!

Growing Instagram Followers
18 Dec
Digital Marketing, Grow Your Business

Top Digital Marketing Trends to Look Out For

We live in a digital era. With rapid digitization going on around in every industry vertical out there, it is high time that modern businesses should look forward to adopting the digital transformation as soon as possible.

As per a study report; In estimation, around 50% of individuals will be clicking on a particular brand name if they have relevant visibility on the search results. This is wherein the role of reliable digital marketing services from a reputed agency like SiMar is a leading digital marketing agency.

Allison Todd –Founder & Chief Strategist at SiMar –a leading business advertising agency, explains the importance of digital marketing and why follow the trends in this post.

As digital trends keep evolving every year, your business must be aware of the same. When you adopt the same in your business structure, it will provide your brand with a competitive edge.

At the same time, it will also increase the overall leads while improving the relationship with the existing customers.

Here are some trends to look out for:

There is no denying the growing popularity of voice search in modern times. A recent study report reveals that around 50 percent of the queries online will be voice-based by the end of 2020.

In fact, top brands are nowadays thinking about innovative ways to deliver the respective promises of utilizing voice-enabled devices. These solutions serve to be highly affordable while providing excellent capabilities to entice the visitors to your website.

2. The Popularity of Chatbots

Chatbots are highly AI (Artificial Intelligence) software solutions to serve as the virtual concierge that allows brands to connect with customers while assisting them in completing their respective goals.

Moreover, chatbots can naturally interact with humans –primarily with the utilization of advanced text chat windows.

Over time, as the system can collect more meaningful insights, Artificial Intelligence technology helps learn more about customers. 

Thanks to some innovative social media platforms like YouTube, Facebook, and Instagram, live content has become one of the fastest-growing segments in video-based traffic on the Internet. That is why live streaming of relevant content on these platforms becomes highly effective as it is available for free.

Moreover, it takes just a short time to produce the same while offering real-time user engagement. Moreover, using this leading digital marketing strategy, the viewers can view the content on your time.

Top Digital Marketing Trends to Look Out For

4. Engagement-oriented Email Marketing

With email marketing’s scenario getting smarter, marketers are now focusing on sending emails to subscribers who tend to be quite active on the given email lists.

Moreover, email marketing is also headed towards delivering a highly personalized experience to the end-users.

Conclusion

In conclusion, make the most of the latest digital marketing trends for optimum results!