19 Nov
Grow Your Business, Productivity, Team Management

4 Sales Training Strategies To Build A Powerful Team

Effective sales strategies starts with clear and outlined processes and ends with the right team member. What sales strategies are you using to build your sales team? After all, the sales team determines business growth and stability. They are the people in charge of building good relationships with your customers. You can’t close the sale until you first build trust. Often trust equates to the customer being confident you know what you’re talking about, thus what you are selling. As a result, your sales team is essential to business success.

The most practical way to build a powerful sales team is with consistent and ongoing training. Your training strategies should motivate nurturing relationships while advancing sales. The content of the training should enhance the sales experience, address challenges, increase team performance and create a thriving workplace culture. In addition, your sales team members should have foundational learning and be open to adopt new sales techniques.

As a result, the team will be equipped to drive sales and contribute to business growth. These four sales training strategies will help build a powerful sales team.

Sales Training Strategies

Four Sales Training Strategies To Building A Powerful Sales Team

1. Practice Contributes to Perfection

Practicing your sales techniques is a great way to improve the business experience. The first and most important sales training strategy is practice. This includes role playing, shadowing, self-assessment and more. This also allows the business owner to best understand their teams’ assets. The opportunity for self-assessment, question and answer and collaborative conversations are all aids to the team member. This allows your team member to stay present and up to date in their expertise.

2. Train In the Field

The knowledge acquired from sales training is golden. And applying that knowledge in the field, also known as real world experiences, is critical to team development. Much of what you learn as a salesperson focuses on your ability to listen, problem solve and offer solutions to your customer. As such, a consistent customer service approach, will prevent you from responding to emotion vs rational. Therefore, real world experiences strengthen professional expertise. Teaming up a new sales member with an experienced sales member is an avenue to creating additional techniques. Each party can shadow the other, collaborate to develop new ideas, discuss techniques and troubleshoot challenges. Other real time experiences include business meetings, conferences, call reviews and customer reviews all provide real time practice and feedback.

3. Motivate Your Team Through Success Stories

Be okay with showing the team what works and what doesn’t. With transparency and constructive criticism, you provide your team member as much value as training. It’s also helpful to provide reasoning with action.  Apart from teaching sales theories, sharing success stories can inspire and motivate your team. Let your team hear other experiences and the different methods others use to overcome challenges. These strategies should be broken into digestible lessons reps can implement. Allow the team to analyze business process and expose them to strategies behind every successful sale.

4. Collaborations With Thought Leaders

These are valuable lessons transmitted from years of industry experience. And there is a difference between knowledge and wisdom. Leaders in your industry and in your business should be invited to discuss and share their sales experience. Oftentimes, you can learn as much from an expert as you can in a training class. Your team members can discuss and review the shared lessons with people who have an in depth understanding of their goals. Thus meaningful patterns of information provide the team member and the business owner value.

Conclusion

If you are getting the sales training right, then your sales team is responding with more sales. Don’t be afraid to adopt a “think out loud” method in your meetings. And recognize that your sales teams are constantly evolving. Insight, information and discussion are invaluable. Invest in your sales department, empower your employees, and give them access to the best sales training technique and resources.As a result, your business and the team will grow.

Teach Them to Sell

This e-book helps you identify the reasons your team isn’t performing as well as they should be. It offers tried and tested sales strategies to help you build the most productive and profitable team.

Four Sales Training Strategies To Building A Powerful Sales Team

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19 Nov
Grow Your Expertise, Start Your Business

How Can I Monetize My Skills and Expertise?

Are you the one people always call for advice on a certain subject? The truth is when you are an expert in your field; people value your knowledge and opinion. The question is how will you monetize your expertise and create multiple streams of income.

Online courses, seminars, workshops and keynote speeches are some of the many way to create income streams. The goal is to create ways that allow you to be recognized for the things you are good at while you teach your audiences new skills. Your knowledge is why your friends and family trust you, so spend some time creating your offerings.

Being knowledgeable is one thing; knowing how to utilize, package and monetize that knowledge is another thing. Choosing the right strategy to diversify your skills. Then spend time in discovery and experimentation until you get it just right. By all means, don’t forget personality is as much science as art.

Monetize Your Expertise

Here are a few steps to help you strategically monetize your expertise in a profitable way.

1.    Audit Your Experience

Monetizing your skills and expertise goes beyond knowing your expertise or your field. It involves knowing yourself. You must know your strengths and how it compliments your expertise. As such, audit your experience. What skills do you possess? How will those skills solve other people’s problems?

The key to this step is to realize what you have in terms of skill and talent. Are you an accountant with great organization skills? Or are you a good marketer with super sales techniques? Perhaps you are a successful entrepreneur who is excellent at public speaking. You are an expert already, so how will you present that expertise? After you audit your skills and knowledge, combine what you have into a perfect and easy-to-consume product(s).

2. Who is your Target Market?

Before deciding what to do with your skill and expertise, you have to closely analyze your target audience. While you want to create a product from your talent and knowledge, you also want to create a product that your customers would appreciate. 

You have to figure out those who need your expertise and focus your energy on producing for them and selling them. 

For example, a writer can write any type of content, but if his target audience wants useful information and wants it fast, then a blog post would be most convenient.

Figuring out who your target market is would help you create the perfect product and content. It would also help you market yourself and your business strategically.

It is unwise to market an online class to busy execs. Consultancy or short, summarized content would be more suitable for their needs and schedule.

3. Creating your product

After analyzing yourself and the market, you are finally set to produce value. At the core of monetizing your expertise is creating value. People would pay for the amount you add to their lives and business.

Other than being conscious of your strengths and taste in the market, you must also ensure that your service or content offers value. 

A book, online course, or keynote speech, whatever you are selling, must change your customer’s life for the better. If it isn’t doing this, then your product is useless, and you have to go back to the drawing board.

4. Marketing

Irrespective of what your monetization strategy is, marketing plays a significant role in the level of your success. You must be able to convince your audience of your skill and the value of your product.

All marketing avenues are fair game, from online ads to free videos on YouTube and publicizing your portfolio. The key is to establish yourself as an authority and back it up with quality.

People wouldn’t buy anything you are selling until they are convinced that it is valuable. It is your job to do the convincing and no one else’s.

Conclusion

The process of monetizing your expertise is very technical and intentional. You can’t just wing it and hope for the best. Without adequate planning and in-depth analysis of yourself and the market, failure is a very likely outcome.

To get the best value out of your expertise, you have to offer the best value possible. With in-depth planning and execution, you can create multiple channels to monetize your skill and expertise with ease and convenience.