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So, you’ve taken that leap and built a business. First, congratulations. Not many people have the mental and emotional fortitude to pull off what you did.
But…
Being an entrepreneur comes with a unique set of stressors.
While you’re steadily growing, it’s common to worry that you’re not getting the traction you need to really take off.
As brilliant as many business owners may be, many lack the confidence to fully show up as the face of their brand. But confidence is a key component of success in business. The more confident you are, the more people will be attracted to your brand and want to learn more about you.
These 15 tips will help you build the confidence to become the brand so you can attract more prospects and scale to the next level.
You can’t begin to show up in a way that inspires others to follow if you aren’t clear on who you are and where your brand is going. Start by defining your purpose. What are you here to do? Who are you here to serve? How do you want to make people feel?
When you know that, you can begin to embody the real essence of your brand.
Nobody likes flakiness—especially in business. Whether it’s working 1:1 with a client or something you push out on social media, hold yourself accountable for the things you say. People will begin to associate that respect they have for you with your overall brand.
This is a crucial step. Values and beliefs are so important to the foundation of who you are and what your brand stands for. They need to be deeply ingrained in your messaging and interaction with others.
In uncovering your values, belief and mission, start to weave a story about your experience in relation to those—and then share it! Especially if it’s messy, real, and shows your audience that you know first-hand what they’re going through.
Social media makes it easier than ever for brands to have a distinct voice. Make it a priority to be active on your favorite platforms and speak up about the things that matter to you. Don’t be afraid to show multiple facets of your personality, even if they don’t relate directly to your brand.
There’s nothing as contagious as enthusiasm. If you’re excited about something, show it. Chances are, you’ll attract some people who are just as excited about it as you.
Don’t keep your interests to yourself — share them with the world. Be open and honest about what you’re into so your audience can get to know you better.
So many founders and CEOs love to hide behind their businesses. But if you want people to trust you enough to buy from you, you have to be willing to come out and show your face every now and again.
Sometimes, we forget how awesome we are. Displaying a list of all the things you’re proud of will come in handy when you’re feeling down and insecure.
Positive affirmations are the new “fake it till you make it.” Write down a few things you hope to be and repeat them to yourself every day as reminders of where you want your brand to go.
While you’re an ever-evolving human, it’s important to keep your brand consistent. Some change every now and then is great, but try to stick to some consistent themes so people know what to expect from you.
One of the best ways to connect with your audience is to show them that you’re human. Businesses need not be totally above board and professional all the time. Get real every once in a while so you can connect with your audience on a deeper level.
It’s so easy to get caught up in where you are now and compare yourself to other people. But when you start going down that Instagram rabbit hole, remember that no one can do it like you—because there’s no one like you.
Putting yourself out there is hard, and it’s not always going to feel good. When you’re feeling insecure, practice self-compassion and give yourself a little break.
And finally, build your brand based on the person you authentically are—and don’t let anyone tell you that’s not enough.
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If you want help increasing your confidence so you can elevate your brand, click here to learn more about working with Alison Todd.
Hi, my name is Allison Todd, Operations & Digital Growth Strategist! I help micropreneurs scale their teams and their profits through operations and digital marketing strategies.
Grab Your GOODIES! Fill up your Business-in-a-Box with tools for business owners ready to grow and scale.
Hi, my name is Allison Todd, Operations & Digital Growth Strategist! I help micropreneurs scale their teams and their profits through operations and digital marketing strategies.
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