6 Things to Ask a Potential Business Coach

6 Things to Ask a Potential Business Coach 

A business coach can be a huge advantage when you’re starting a business, preparing to scale, in the middle of a transition, or you’re lacking clarity for the next steps or vision for your business.

You can find business coaches virtually everywhere, but they’re not created equal. Once you find coaches you’re interested in learning more about, you can schedule consultations to see if it’s a good fit.

This initial consultation can tell you a lot to inform your decision. Here are 6 questions to ask your business coach.

1. What Do You Specialize In?

Business coaches often have specializations, such as marketing, sales, and more. Some coaches focus entirely on new business owners and startups, while others coach for businesses that want to scale or expand.

When you’re hiring a business coach, consider their specializations, your own goals, and the type of help you need. You want a coach with adequate experience in the areas you’re looking to develop.

2. What Is Your Coaching Style?

Coaches have different styles and approaches to their work. Some coaches act as consultants or advisors, while others may be focused on showing you how to find your own answers and identify your own path to success.

Is the coach focused on the client in the center of the arrangement, or is it about strategy and mindset? Make sure you know what you’re getting with your business coach and that it’s the type of help you think you need.

3. How Do You Work with Clients?

Many business coaches offer virtual coaching, which gives you the pick of the litter from all over the country. Others may only offer in-person sessions, or group programs, and it’s important to know what you’re getting into.

You should also ask about how many calls or meetings you’ll receive each month, whether you’ll receive support in between if you have questions, and what resources you’ll have access to.

4. What Types of Clients Do You Typically Work with?

Business coaches often have niches they work within. Some specialize in just one industry or niche, or they may work with a variety of industries. Make sure the coach you’re looking to hire has the experience you need in your own niche or industry.

5. What Results Do You Typically See?

Naturally, coaches may only wish to share their most positive outcomes with potential clients, but it’s still helpful to know what the typical results are. Ask questions about the clients and where they started versus where they ended up after working with the coach, which can give you a lot of insights into the results the coach usually sees.

If possible, get testimonials or reviews from previous clients to get firsthand accounts of their experiences with the coach.

6. What Do You Look for in a Client?

Even though you’re looking for a coach and you’ll pay for their services, you want a relationship that’s built on both parties feeling like it’s a fit. Ask your business coach what types of clients they enjoy working with and how you fit into the equation. Both parties need to be committed to see success.

Ready to Start Your Coaching Journey?

Finding the right business coach takes some planning and research, but the right fit is essential to seeing you realize your business goals. If you’re ready to get started, work with Allison Todd directly!

Should You Quit Your 9-5 to Work on Your Business Full Time? Here’s How to Know When It’s Time to Make the Move

Should You Quit Your 9-5 to Work on Your Business Full Time? Here’s How to Know When It’s Time to Make the Move

Hustling at your 9-5 job while trying to get your business up and running is no easy task. At first, you may be so excited that you don’t notice the toll it’s taking on you. But over time, the long hours and stress will build, and as the months or years go by, you may feel like something has to give.

Holding onto both your full-time job and your business is a great strategy to ensure that you’re financially protected while you wait for the business to become profitable. That’s meant to be a short-term strategy, however, not a sustainable option in the long term.

Eventually, you will need to choose between your full-time job and your business. Knowing when is key to both your security and the security of your business.

When to Quit Your Job

We’ve all heard stories of entrepreneurs who quit their job one day and their business took off, making them practical overnight millionaires. Though it happens, that’s extremely rare. The more likely course is quitting too soon and ending up with no cash flow, or waiting too long and burning out.

Here are the signs you should quit your job:

You Have Good Income

There are suggestions for how much you should make or what percentage of your full-time salary before you can quit your 9-5. This guideline is helpful, but it’s not ideal for every situation.

If you’re making more money than you need to at this point with your full-time job. If that’s the case, you don’t need to wait until you’re making a certain percentage of it. Maybe half is enough for you to live comfortably for a while.

Consider how much your business really needs to bring in for you to feel comfortable. Are you willing to sacrifice anything to make this decision more feasible, like a streaming entertainment subscription, happy hours with friends, or that Sunday football package? Are you willing to prepare more meals at home, even if you’ve had a long and tiring day?

The answer and decision are yours and yours alone. No matter how much you make or think you can live on, it’s important to plan it out to make sure there are no surprises.

You Have Savings

If you have a robust savings account and emergency fund from your full-time job, you may have enough to be confident in quitting to pursue your business full-time.

Remember, some businesses and industries take longer to launch, have greater startup costs, or have a longer period before they become profitable. It doesn’t mean they’ll fail, but simply that you may need to wait longer before they generate a return.

If your savings account isn’t quite there yet, think about how much more you want to have before you’ll feel comfortable quitting. Then, consider whether you could put a bit more away each pay to reach that goal.

You Have a Plan

Going full-time with your business and leaving a stable 9-5 can seem exciting, but you still have responsibilities. Make a plan and establish your budgets before you make any rash decisions.

Though it may not be as fun as some dramatic exit from your job, having a plan in place ensures security and sustainability. Your story may not prompt anyone to make a movie about your dramatic path to success, either, but you’re more likely to succeed in a way that counts.

Are You Ready?

Quitting and going full-time with your business is a huge leap. Fortunately, with some planning and financial security, you can make your dream a reality in the smartest and most practical way possible.

Looking to get your business from startup to successful? Work with Allison directly!

Should You Hire Your Family? Let’s Settle the Debate

Should You Hire Your Family? Let’s Settle the Debate

Hiring family. Some people swear by it, and build entire businesses upon it. For others, it’s an absolute no-no and a fast-track to drama and problems.

Whether your business is a startup or a large organization, there’s no doubt that the possibility of hiring family members will come up at some point. So, should you hire your family? The answer isn’t quite so simple.

Advantages and Disadvantages of Hiring Family

There can be many advantages to hiring family members. They’re less risky than strangers since you know them, and if you have a good relationship, it can make the day-to-day more fun and interesting. Family members are also more likely to be invested in your business’s success.

Hiring family comes with significant disadvantages as well, however. Family members can expect special allowances or privileges that a regular employee wouldn’t, and they may treat you the same in the workplace as they do at home. If you’re the boss, that could be a problem.

In addition, some people won’t work with family because issues at work could spill over at home, and vice versa, and may permanently impact the relationship. For example, think of how your next holiday gathering may go if you had to fire your nephew or aunt.

Is Family a Good Fit for Your Business?

As mentioned, there are a lot of advantages to hiring family. If you have family members who are a good fit for your company culture and genuinely good workers, hiring them may be the best thing you could do for your business.

Be sure to consider all the factors you’d consider with a regular candidate, however, such as qualifications, values, experience, stability, and skills. This isn’t a favor or an impulse – it’s a fit for both parties.

If you believe your family member is a good fit, that can be a huge asset for your business. Don’t just hire family to do someone a favor, or just for the sake of making it a “family business.” Someone not invested in the position or well suited for it won’t serve your business in the long run.

Another thing to consider is the potential impact hiring family can have on other employees. It’s vital that you treat family like any other employee to avoid any conflict. You may want to have a nepotism policy in place to protect you and your family member from any issues of favoritism.

Tips for Working with Family

If you do decide to bring family members into your business, you can keep the working and personal relationships strong and separated. Here are some tips:

Keep it professional.

  • No matter how close you may be out of work, address each other professionally in the workplace.

Show respect.

  • Family members should always show respect appropriate for their position at the company, even if the dynamic is different in the family. For example, your uncle may be a perceived authority figure in normal life, but if you’re his boss at work, he should treat you like a boss.

Keep work at work.

  • One of the biggest challenges is keeping professional and personal lives separate when you work with family. Vow to keep work at work and home at home, so you can maintain your previous relationship dynamic outside of the office.

Looking for Business Support?

Navigating the ins and outs of business can be challenging. Whether you need help with hiring, growing and scaling, or other aspects of your business, a professional coach can help. Work with Allison Todd directly and set your business up for success! 

Is Work-Life Balance Actually Possible When You Own a Business?

Starting a business brings a lot of responsibilities and tasks that can quickly eat up your time. If you’re starting a business while also balancing home and family time, or a full-time job, it may seem impossible to get any true work-life balance.

Is it possible? Can you achieve work-life balance while owning and running a business?

Yes! It takes some changes to how you approach work, but you can make it happen! Here’s how.

Reflect on the Big Picture

If you’re struggling with your work-life balance, or lack thereof, the first step is to give yourself some distance and reflect on the big picture.

For many business owners, this reflection only happens when something significant happens, such as a death or the birth of a child, but it doesn’t have to take such a big upheaval.

Consider your sources of stress or dissatisfaction. How are the circumstances affecting your performance? Your happiness with your work or personal life? How are your priorities? What are you giving up pursuing your business goals?

Once you have a clear picture, you can take concrete steps to change them.

Delegate Wherever Possible

Small business owners are go-getters, which is great for getting a business off the ground, but not so great for taking on way too much. For many, the idea that “if I want something done right, I have to do it myself” can quickly take over.

Delegating can free up a lot of time, provided you can relinquish some control. Remember, it’s a choice to continue doing tasks that could be outsourced or delegated to someone else. This not only impacts your work-life balance, but as your business grows, it will pull you away from mission-critical tasks.

Take More Time Off

I know, easier said than done. But taking the appropriate time off is essential to keeping your wellbeing and work-life balance intact. Otherwise, you can quickly find yourself working every day and losing a sense of satisfaction with your life.

One helpful way to ensure you get the time you need is with a four-day workweek. With this approach, you can still be productive and make money with just four days, and you’ll be able to devote more time to personal responsibilities and leisure.

Set Rigid Hours

One of the ways business owners can get too caught up in their business is by keeping a flexible schedule. For traditional employees, they typically have set shifts, so they can manage their personal time.

When you own a business, it’s too easy to work 10, 12, or 14 hours without realizing how much time you’re really putting into it. You try to get “just one more thing” done in the day, and before you know it, you’ve worked far beyond a normal workday.

Start by setting a clear time that you begin and end your workday, even if you’re working from home. Remember, more time isn’t necessarily more productive time, and you’d be better served by sticking to a set schedule and forcing yourself to manage your time effectively.

Find Your Work-Life Balance

No one said running a business was easy. In fact, business owners typically work more and longer days than a comparable employee, but it doesn’t have to be that way. With some tweaks, you can find your work-life balance and still run a successful and profitable business.

Are you looking for some guidance with your business from a professional coach? Work with Allison Todd directly and see how you can reach your business goals!

Streamline These Services with SOPs

Your business will have repeatable processes, even if you’re a sole proprietor. On your own, you may be keeping a lot of information in your head, since you’re doing it all yourself.

Unfortunately, that can take a toll over time. You may do the same things daily, weekly, or monthly, but eventually, you may come to a point of wondering if you did what you needed to. Or worse, you may be wondering how you did it the last time.

Developing standard operating procedures, or SOPs, is an important step in building a viable business that’s ready to grow and scale.

What Are SOPs?

SOPs are outlines or checklists that demonstrate how to complete the repeated tasks that take place in your business, such as your social media management, customer service procedures, or other tasks.

They may not seem as important when you’re on your own, but as you scale, SOPs are essential to keeping your brand consistent and ensuring that everything is done on time and as efficiently as possible.

Also, creating an outline for repeated tasks helps you see where you can streamline your processes to save time. For some tasks, you may be creating more work for yourself because you have to start from scratch.

When you have SOPs, you have everything you need at your fingertips each time. You’re taking out everything that’s unnecessary, which is MUCH easier when you have a clear outline and plan.

Benefits of SOPs

How do SOPs help you streamline your business?

You can move faster through tasks, get more accomplished, and ultimately, earn more. You cut back on the time it takes to do the repeatable tasks your business needs, giving you more time to focus on mission-critical aspects of your business or to serve customers. In short, more money for fewer hours – who doesn’t love that?

You can bring on more team members and ensure that your standards are upheld. A well-documented process makes it much easier to bring on new team members and delegate tasks to them without concern for how it may impact your business or processes.

How to Create SOPs

SOPs aren’t as simple as they may seem to create. They take planning, coordination, and research to be fully functional.

Fortunately, there are numerous tools and templates to help, but here’s a quick breakdown.

Clearly articulate the vision of why you’re writing an SOP and what you’d like the reader to achieve.

Identify the reader you’re writing for. Identifying and understanding the audience ensures your SOP is appropriate for the employee and suited to their knowledge and experience.

Define the scope of the task. As your business scales, some tasks may overlap between departments, and this is where SOPs can get tricky. Before you begin, define whether the SOP will be general or specific to one department.

Choose the relevant format. Formatting is important in SOPs. Your general format should include:

  • – Title page
  • – Department, date, and ID
  • – Purpose statement
  • – Definitions
  • – Step-by-step instructions
  • – Additional information that’s relevant to the task

Let’s Get Started!

If you want your business to grow, SOPs are a must to streamline your processes and develop consistency across all employees and departments.

Are you looking for help with growing and scaling your business? Get expert guidance with experienced business coach Allison Todd! Work with Allison Todd directly.

4 Ways to Scale Your Side Hustle into a Full-Blown Business

Whether you started a side hustle as a passion project or you finally followed your dreams with your free time during the pandemic, it doesn’t have to be a side hustle forever.

Sure, starting a side hustle helps to bring in some extra cash, but what if you could do what you love full time? That can be a reality with the right planning and effort.

1. Research Your Market

According to Harvard Business Review, the best predictor of success is how well a business leader understands the market.

Is your project something that will still have a market in a year? In five years?

Here are some questions to ask:

  • Who is your target market?
  • Can your target customers afford your product or services?
  • Who are your competitors? Do they offer more or less than you? Have they been around longer?
  • Does your business have the potential to keep growing into the future? What do you need to make that happen as far as staff and overhead?

If you think your business can still grow and thrive in the long term, you can make it a reality.

2. Take the Necessary Steps to Scale

Many people take on a side hustle and keep their full-time job to increase their income. But before you can turn your side hustle into a full-time job, you need to know what steps are necessary to grow.

For example, maybe you started a small side hustle selling baked goods in your home kitchen. Do you have the setup to sustain a full-time business in your home kitchen?

As a business owner, you need to prepare for what you’ll need to scale your business, even if you hold on to your full-time job in the meantime. Whatever your dream is, you should envision your path to success and how you’ll attract and retain customers.

Consider things like:

  • Commercial space to produce or store your inventory and reach a higher volume of customers
  • Commercial-grade equipment or machinery
  • Employees you may need to hire to help you with the day-to-day operations

3. Create a Business Plan

A business plan forms the foundation for the future of your side hustle as a bona-fide full-time business.

Your business plan should include:

  • A business name
  • A description of the current target market
  • Competitor analysis
  • Cost analysis, including material costs, registration costs, staff costs, marketing budget, space rental, pricing plan, estimated volume and profits for each month, and a break-even point

Having a strong foundation can help you develop realistic expectations and attract investors to your business.

4. Seek Investors

Starting a business can be expensive, but investors can help you get a strong start. Your business plan is an essential tool to securing startup capital.

Consider options like:

  • Bank loans for small businesses
  • State and local grants
  • Small Business Administration loans
  • Crowdfunding platforms

Once you have the funding, you can get started scaling your business!

Keep Hustling

If you have a side hustle right now, you have the drive, passion, and talent to turn it into your full-time job and business. The road to success can be long and arduous, but strategies like these put you in the strongest position for future success.

Looking to scale your side hustle with the guidance of a professional coach? Work with Allison Todd directly! 

Contractors vs. Full-Time: The Small Business Guide

Contractors vs. Full-Time: The Small Business Guide

One of the most effective ways to scale your business is to grow your team. But that can be a difficult undertaking with several considerations before you even start taking applications or interviewing contractors. 

The Difference

A freelance contractor works for you independently and covers taxes on their own. An employee is an in-house team member that answers to you. You’re responsible for reporting their earnings to the IRS. 

You hire a contractor as a 1099 employee after the terms and scope of services provided are agreed upon, as well as the cost. In this role, you will not have control over their process, pricing, or working hours, unless these were stipulated in the agreement. 

This category would include:

  • – Freelancers
  • – Consultants
  • – Temp-to-hire
  • – Agencies

A W2 employee is usually a long-term arrangement where you provide consistent direction and supervision. You dictate their hours, their job expectations, and pay. For a W2 employee, you may also have to offer other benefits or insurance.

There is also no competition for their time. A contractor will have other clients and projects in the works that require their attention, whereas an employee is someone you don’t have to share. 

The Cost

Independent contractors typically get paid with a flat fee for any services rendered or deliverables provided. This is usually determined in contract negotiations prior to any work taking place. 

With a contractor, you’re paying for their talent and expertise. While you’re in control of your overall project, they will play a more collaborative role, like a consultant. As a business owner in their own right, consider them a partner in your business, not an underling.

For a W2 employee, you can pay an hourly wage or salary that fits within your budget. Talent that is interested in that pay scale will apply and may or may not negotiate pay. Keep in mind that when you hire a W2 employee, you will also have to cover any benefits, 401K, as well as cover tax payments.

Contractors will typically cost you more upfront with deposits and initial fees, whereas employees will require very little upfront but could cost you more over time. 

The Bottom Line

What do you want most out of this new team member? Do you want total control over their schedule? Are you looking for someone you can train up who will buy into your company culture and mission? 

Do you want exclusive access to their attention and talents? Are you hoping this person can wear multiple hats to take even more tasks off your plate? If you can afford all of the incidentals that come with an in-house employee, this may be the best path.

Or are you more interested in saving on hiring costs and benefits? Do you need more flexibility with short-term contracts? Is your need more immediate, and you don’t have time to train someone? 

If you’re not sure what you need or who to bring on, let’s chat! Helping entrepreneurs scale their businesses is my sweet spot! Book a consultation!

SAHM And Business Owner? Yes, You Can Do Both

SAHM And Business Owner? Yes, You Can Do Both

It can be overwhelming for anyone to start and grow a business, let alone someone who is already managing a household. You’re in charge of housekeeping, child-rearing, meal planning and preparation, running errands, constant chauffeur duties, and a kiss for any boo-boos. 

But in the midst of all that chaos, are YOU getting lost? Do you crave something that is all yours, with your stamp on it? Something to eventually make your life easier?

Friends, you can do both. And I’m going to show you how!

Be Flexible

Your LIFE is your priority, not your job or your business. If you are inflexible with your schedule or roles, you could end up making unnecessary sacrifices that will cost more in time, energy, and money. 

I know the “mom guilt” comes on strong, and it’s easy to feel trapped between two worlds. Stay the course! When things crop up, and they will, that threaten to disrupt your progress, stay flexible and open. 

Remember your priority. As a business owner, you are in charge of your schedule. You CAN make choices that suit your lifestyle. 

Designate a Business Zone

Hotels have them, and so should your home! Whether it’s a tucked-away corner where you can still hear the children or a sound-proofed office with a do-not-disturb sign, your space should be treated like your working sanctuary. 

When you sit in your sanctuary, focus on what you must do, decide what else you can do, and put off whatever is left. A separate space for only work-related tasks keeps you from being unnecessarily distracted. 

Draft a Clear, Ambitious Plan That’s Still Achievable

If anyone can do it, a mom can! But if you don’t have a map, how do you know where you’re going? Of if you’ll get there? 

Map out your big goals for the year.  Where do you want your business to be one year from now?

Great! Now you know where you’re going, let’s create the route to get there. Break down your yearly goals into smaller steps that you can realistically achieve each month. When you reach the beginning of a new month, map out an overview of each week. 

Intentionally schedule times when you can work uninterrupted but remember to stay flexible. Do not squeeze every spare moment of your day, or the slightest inconvenience will set you back. 

Delegate, Delegate, Delegate

Yes, you can do both, but you also don’t have to. It’s also okay to admit that you can’t, or don’t want to, do it ALL. Something can give, I promise. 

Your kids can hang out with a sitter or grandma on occasion. You can hire a freelance assistant or specialist to help you execute tasks in your business. You can work with a consultant that will help you make intentional decisions and stay on target. 

Friends, whether you’ve launched your business or aren’t sure where to start, you can reach your goals faster with the compassionate support of someone like me: a confidence and clarity coach for business owners. Let’s chat!

Mitigating the Impact of Inflation on Fundraising

Mitigating the Impact of Inflation on Fundraising

Everyone is seeing the impact of inflation, from a trip to the grocery store to monthly utility bills. In the past year, inflation amounted to 7.9% — the fastest pace since 1982 – according to the Bureau of Labor Statistics.  

Inflation isn’t likely to resolve anytime soon, especially with the increasing energy costs due to Russia’s invasion of Ukraine.

This is especially troubling for nonprofits. Many charitable organizations receive a significant amount of funding at the fiscal year’s end – June 30 – and the budget implications are only just now obvious.

Nonprofit leaders need to navigate uncertainty and position the valuable work as critical, regardless of what economic indicators show.

What Is Inflation?

The simple definition of inflation is that it’s a sustained upward movement in the price of goods and services in an economy. If all else stays constant, this reflects a loss of purchasing power for a currency. It takes more currency units to buy the same goods and services.

Simply put, your money doesn’t go as far. You can’t buy as many groceries or essentials for the same amount as you did previously.

Many consumers associate inflation with the rise of a few key goods or services, such as oil or the real estate industry. but inflation is only present when the overall price of goods and services is increasing across the board.

When inflation increases faster than wages, it leads to a decrease in purchasing power that causes people to put up more money to buy necessities, but getting less for it. For the average consumer, this can create financial strain and reduced discretionary spending.

The problem here is that many people don’t understand what inflation really is. They believe the prices are increasing, when that’s not what’s happening. The value of each dollar is declining.

Why the distinction? If people believe that it’s prices, not dollars, donors may unknowingly reduce the value of their donations because they don’t regard inflation as the reduced value of money.

They’re not deliberately giving less – they’re accidentally giving less because they’re failing to recognize the diminished purchasing power of their donations.

Even if inflation were to return to its previous levels, it would take time before we see the effects of that. With the end of the year approaching quickly, fundraisers need to take a proactive approach to combat the effects.

Plan Ahead in Thinking, Giving, and Strategy

Donors want to make a difference – that’s why they donate. They’re not trying to decrease their gift, but they just don’t appreciate that it doesn’t have the same purchasing power.

We can’t expect them to know this on their own, however. They can be politely reminded that inflation affects nonprofits, too, and the cost of staffing, supplies, services, and more. It also impacts the lives nonprofits serve – if it’s this difficult for the people who can pay, imagine what it does for those who can’t?

Bottom line – we need more money to make the same impact. We need to ensure donors understand the need for the work and how the dynamics of the world impact it. Donors want to hear stories about those served by their donations, and how, so highlight some of your top stories.

If possible, show metrics of how donations allow impact. Whether the nonprofit is focused on food security, education, literacy, clean water, or support for families, showing the metrics ensures that donors know the impact of their investment – and why it matters if money doesn’t go as far.

How Can We Help?

External pressures like inflation can be a big catalyst for creativity and collaboration. How can we, as community leaders, partners, and corporations, plan ahead and be proactive in our efforts?

The simple solution is to increase the gift to account for inflation and ensure that nonprofits have equivalent purchasing power. But writing a check isn’t the only thing we can do.

Inflation not only decreases what can be done with the donations, but increases the costs for the nonprofits. Volunteering helps nonprofits do more with less, reducing the burden and ensuring that help goes where it’s needed.

Finally, there’s advocacy. You can spread the word about the efforts of nonprofits and encourage others to get involved. Whether they offer monetary gifts, volunteer their time, or spread the word themselves, it all makes a difference. 

Let’s Talk About It!

I’ve had wonderful conversations with innovative leaders ready to grow their community and “put their back in it.” I’d love to talk to other leaders and business owners who feel the same. Schedule a 15-Minute Discovery with me and let’s get started!

What is Confidence Coaching?

What is Confidence Coaching?

In a world where there seems to be a coach for every career, sport, hobby, and life pursuit, the coaching industry is becoming more and more saturated. It seems like nearly everyone has their own “coaching hustle” as a side pursuit, making it harder and harder to differentiate between the kinds of coaches and what value they claim to bring to the table.

One of the newer kinds of coaching is confidence coaching. While at first glance it may seem cheesy or gimmicky, this kind of coach is someone who could potentially turn your life around and help you establish successful habits in the long term, so it’s nothing to thumb your nose at.

Instead, read on to learn more about what they do and why you may be a good fit for a future coach. 

What is Confidence Coaching?

The coaching profession has made a marked increase in popularity and acceptance in recent years. While many people think of coaching as something confined to sports, there are actually many areas of coaching that most people could benefit from, whether in their personal or professional lives. 

Though coaching is more varied and expansive, coaching typically falls in these three categories:: 

Career Coach

A professional coach who is skilled with helping individuals navigate their careers, whether they’re just beginning, stagnating, or transitioning. These coaches may help with career planning, interviewing, resume building, or negotiating to develop strong candidates and employees. 

Executive Coach

A professional coach skilled at developing future leaders and influencers. They help clients and teams increase awareness of their brand, set up business goals, and unlock their true potential.

Life Coach

A type of wellness coach who helps individuals assess their present state in life and determine their next best steps to reach their personal goals. They help clients clarify their goals, identify the obstacles that are keeping them from them, and develop a plan to overcome them. 

While all three of these kinds of coaches will work with you to help you get back on track professionally or personally, there’s another kind of coach that can benefit people in a variety of circumstances.. Before we dig fully into this kind of coaching, let’s look at the definition of the main focus of their guidance: confidence. 

“Confidence: The feeling or belief that one can rely on someone or something; firm trust. The state of feeling certain about the truth of something. A feeling of self-assurance arising from one’s appreciation of one’s own abilities or qualities.”

While it may be easy to define the word “confidence,” it’s not always as easy to clarify what it means for an individual or how to attain it. That’s where a confidence coach comes in. And really, how many people could better themselves from partnering with one?

A confidence coach is someone that helps an individual move past their lack of self-esteem, fear, and limiting self-beliefs. They work to help a person overcome their doubt and empower them to trust their own abilities and reach their potential.

Coaches typically accomplish this by finding out what is triggering the person’s insecurity and strategically working with them to identify and overcome it. 

What Does a Confidence Coach Do?

While the basic definition and career description likely sound all well and good, you may still be wondering what a confidence coach actually does. This process will vary based on an individual’s background and how deep their client’s insecurities lie. 

In general, a confidence coach will work with someone to quiet the voices telling them they’re inadequate and find the freedom to live fully and confidently. 

This may be accomplished in one of several ways. Let’s explore the primary methods a confidence coach will help their client move forward. 

Finding the Next Best Step

Instead of focusing on the end goal, which may feel insurmountable, a confidence coach may work with their client to decide what the best small (or baby) steps are to avoid becoming overwhelmed. By defining and achieving these small goals, the person will gain confidence every step of the way, and their coach will be there to cheer them along and offer guidance as needed. 

Banishing Limiting Beliefs

Oftentimes, a person’s lack of confidence comes from a limiting belief that’s rooted deep in their psyche. A confidence coach can help their client identify and eliminate these beliefs one at a time. The coach may help them challenge assumptions they have by asking them questions that shine a light on the falsehoods plaguing them. Once the truth is revealed, it’s easier for them to move forward and gain confidence along the way.

Some beliefs that confidence coaches often have to work past include:

  • – I’m not enough to deserve good things in life. 

  • – I’ll never be good enough at my job to get a promotion. 

  • – I’m too stupid or ignorant to express myself to anyone. 

  • – If I show up as my authentic self, I’ll never be accepted or loved. 

Cross-Reference Areas of Confidence

This approach can be more abstract, but still quite effective. A coach may take an area in which the client lacks confidence and channel it into an area in which they exude confidence. By doing this, the focus is switched to the aspects of themselves they’re more comfortable with, and the area of doubt can take a backseat. 

Characteristics and Skills Needed for a Confidence Coach

While one may think that the biggest qualification for a confidence coach is to be confident, that’s not the most important aspect. Plenty of other characteristics and skills are equally, if not more, essential for a person to possess to have a successful career in this field. 

If you’re considering a career as a confidence coach, you should take an honest assessment of yourself to make sure you have most, if not all, of the characteristics and skills needed. Keep in mind that some of these skills can be developed. Read through the following list to see if you have what it takes!

The Ability to Build Rapport 

In order for a client to feel comfortable opening up, a coach has to be able to build rapport with them quickly. This means the coach has to be able to put people at ease and make them feel as though they’re in a safe place to open up about their insecurities, which are at the core of confidence coaching.

Realize that your new clients will come in feeling awkward and shy, so this is an important part of your job as a coach. Work with them to find something in common, approach their insecurities with openness and acceptance, and then build your rapport from there. 


As you’re likely aware, coaching isn’t typically something that’s finished after one session. Depending on the client, coaching can often take months or even years to complete.

Because of this, a confidence coach has to bring a healthy dose of patience and perseverance to their practice to stick with a client until they reach their goals. Coaching is not the place to bring judgment or a deadline mentality. It takes time. 

Strategic Mindset

In order to navigate the client’s insecurities and deeply rooted triggers, a confidence coach has to have the ability to strategize and plan the steps to overcoming insecurities, addressing setbacks, and gaining confidence.. This plan is crucial to the client’s success and must be achievable and thoughtfully executed. 

In addition to having a plan for your client, you also need a plan for your business that you can commit to. Building a brand and client base as a coach takes a lot of drive, determination, and business acumen. It doesn’t happen overnight!


While it’s not the only skill needed, it’s definitely a top requirement that confidence coaches have a healthy level of confidence themselves. Whether this is a quality they were born with or something they acquired over time, it has to be understood and present to be taught to others.

With confidence coaching, you can’t just talk the talk – you have to walk the walk. Aside from the fact that you can’t teach confidence if you don’t possess it, being a coach in general and promoting your services takes confidence. Let your clients see the confidence in you that they’re wanting to build in themselves. 

Reasons Why People Hire a Confidence Coach

Now that we’ve covered what a confidence coach does and what they need to be successful at it, you may be wondering why a person would need one in the first place. The answer is simple: we’re human. In other words, it’s only normal for a person to go through periods or experiences where they lack confidence in themselves, either personally or professionally.

Confidence is something that can either make or break you, especially in some professions, so hiring a coach to help you find it again is a wise decision that more people should be making. 

For example, people may turn to confidence coaches when they’re up for a new promotion at work or they just got promoted/hired and are feeling inadequate.

Other people may come in after going through a divorce and are now questioning their worth or how to move forward. Many clients are finally ready to face a deeply rooted fear and are simply needing the push to conquer it. 

Benefits of Working with a Confidence Coach

The main benefit of working with a confidence coach is the most obvious one: you’ll gain confidence like you’ve never had before. What is it in your past or present that is holding you back from going after the goals or desires in your heart and mind? Chances are, a confidence coach can help you recognize what’s holding you back, face your fears, and reach your goals.

Beyond gaining confidence in yourself and your abilities, you can expect to walk away from your time with a confidence coach with one or more of the following benefits:

  • – You’ll be a better leader, both professionally and personally.

  • – You’ll become a more courageous member of society as you feel more confident to speak up about the causes you care about and reach out to contacts in your life. 

  • – You’ll be an empowered individual, ready to push past your comfort zone and live life to the fullest. 

Becoming a Confidence Coach

If you already have the confidence that others are seeking, perhaps you should consider becoming a confidence coach. The pay scale for Confidence Coaches varies widely from anywhere around $26k to over $200k. Since a degree and certification aren’t required to enter the field, you’ll see that coaches come from all types of backgrounds and offer a variety of services, all at different price points. 

While certification isn’t required to be a confidence coach, there are several courses available that may be beneficial for someone looking to start their career in the industry. These classes will walk you through how to handle the typical situations you’ll see as a coach and give you the best practices to have in place for your business.

These courses aren’t required, but they do add a level of credibility and legitimacy to your coaching business and help you learn how to run a successful business. 

The best way to ensure  that you have a successful career as a confidence coach is to do everything that you can to get favorable word-of-mouth referrals. Since this is a newer field, clients will feel more comfortable hiring you for your services if they get a referral from someone they are personally connected to.

If that person used your services in the past and had positive results, they can expect the same for their own experience. Referrals build confidence in your skills and gets your working relationship off on the right foot. 

Calling all Coaches

Today’s world is driven by social media influencers selling a lifestyle that seems unattainable, leading many people to feel insecure and inadequate. People’s confidence in their abilities has taken a major blow, but hiring a confidence coach can be the key to getting it back.

For anyone that has moved past their season of doubt and is now walking confidently and living an empowered life, it may be time for you to share your wisdom. 

Almost anyone with confidence and drive can start a career as a confidence coach, but only the ones that have a clear vision for their coaching business and a strategic plan of action will be able to make it in the highly competitive field.

By bringing your own confidence and patience to the table, you’ll be setting yourself (and your clients) up for success. One thing is for sure though – the world needs more confidence. Luckily, there’s a coach for that.