4 Ways To Use Digital Marketing To Drive More Traffic To Your Site

Whether you’re a CEO, a micropreneur, or a business owner, you’ll know that your website can be a profit generating machine. 

But, without traffic, your site is, ultimately, useless. 

That’s where digital marketing techniques come into play. It’s important to know that each of the five tools listed in this post need a solid strategy behind them along with consistency. 

Keep in mind: It takes a while to start seeing results, but once the strategy is functioning, it’s well worth the wait. 

4 Ways To Use Digital Marketing

1. Social Media Marketing

You don’t need to run ads 24/7. When you’re using social media strategically, you can boost your organic traffic without having to spend a dime. 

Think carefully about the social channel you want to focus on. This is reliant on your brand and your target audience.  

For example, a younger demographic may spend most of their time on Instagram or Tik Tok. But, a slightly older demographic will be more active on Facebook. 

Make sure your website is clearly displayed in your social media bio. End your posts with a strong call to action, telling viewers to visit your website. Whether that’s to sign up for your latest freebie, check out your newest post, or any other benefit, clearly sign posting the next destination is important to drive more traffic to your site. 

2. Blog Posts ‘

Running a blog is a popular digital marketing strategy. Even big brands like American Express, Sony, and Google all reap the benefits of running a blog as a business. 

Publishing content consistently – whether that’s once per week or five times per week – is important. 

And it’s not about just publishing random content.

You need to do your market research and dive deep into the searches your demographic are looking for. 

Make sure all of your blog posts are well optimized for SEO (search engine optimization), and you’ll see your traffic increase over time. 

The best thing about blog posts is that one article can continue producing a steady flow of traffic over time. It’s a strategy that takes investment of your time, efforts, and, sometimes, money, but it’s well worth it when you check your Google Analytics and see the sharp incline of traffic. 

3. Guest Posting 

Guest posting is a fantastic way to drive more traffic to your page. 

It takes skill and effort, but after posting on blog pages within your industry and leaving a clear link to your own site, you’ll gain the traffic and views of their posts.  

There’s also the benefit of establishing yourself as an expert in your field. 

Be wary of the sites you choose to publish material on. When Google can see that your site is valued by a leading website within the industry, with a solid SEO strategy, they’ll see your website as trustworthy. That’s then rewarded by bumping you up in the search results page. 

Which leads us onto…

4. Implement A Solid SEO Strategy 

Just like we spoke about a few minutes ago, publishing consistent content isn’t enough. 

You could publish the best content in the world, but if no one sees it, it’s pretty redundant. 

So, implementing a strong SEO strategy is crucial if you want to drive more traffic to your site.

Blog posts work brilliantly to prove to Google that your site is trustworthy, but every article needs to be optimized for search engines and crawlers. 

Do your keyword and market research and use this to shape your SEO strategy. 

Start Driving Traffic To Your Site Today With Digital Marketing Tactics 

These four strategies, if implemented properly, can take your website from tumbleweeds to a New Year’s Eve fireworks display. 

When all’s said and done, there’s no point in having a beautifully crafted site if nobody sees it. 

So, start strategizing. Explore the wonders of social media, blogging, guest posting and SEO, and watch your traffic soar. 

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