While it’s essential to focus your energy on generating new business, it’s also necessary to keep your existing clients long-term. But how do you do this?
One way is to keep in regular touch with them. Keep communicating with them in some way, so you stay on their radar.
Connecting with clients on social media and regularly interacting with them is a great way to stay in touch. You can also send an email now and then, even if it’s not necessary, to keep the lines of communication open.
You might want to occasionally ask if they have any feedback for you on your work. There might be something your client want or aren’t satisfied with that they’re not telling you.
When you first started working with a client, they were impressed with your services. Sometimes, it’s good to do something nice for regular clients to keep them feeling that way.
We call this the “wow” factor. “Wow” means exceeding expectations and delighting people.
Occasionally throwing a freebie or some extra help a client’s way is an excellent way to create this feeling of delight.
Through your regular communication, you can also keep abreast of what’s new in their business. Follow your client online and ask them occasionally about what’s new.
You might discover a new area of their business you can help with. You also might find a significant change that will affect your relationship with your client, and you can prepare for it.
Offering educational opportunities is another great way to keep in touch with past clients. Offer webinars and other events to share your expertise and present this to ongoing and new clients.
Staying in contact with clients is essential to keeping them long-term. Make sure you’re regularly in touch.
