With an enormous $9 billion dollars spent by consumers on Black Friday in 2020 alone, this day undoubtedly presents businesses with an incredible opportunity to have more traffic and profit coming their way by partaking in the festivities.
4 Tips For Running A Seamless Black Friday
With Black Friday and the holiday season just around the corner, it is the perfect time for businesses to start thinking about their strategy for participating in the sales and deals of this iconic shopping day. Here are 4 tips and tricks for running a profitable Black Friday:
#1: Offer Loyal Customers Exclusive Perks
If you have already done the hard part of making a sale and converting someone into a loyal customer, it is important to make them feel valued before the Black Friday experience by offering them exclusive perks and deals on top of the ones you’re running for the masses. This will make them feel more inclined to participate.
Whether it’s through an SMS text or a targeted email, get your subscribers and loyalty program members excited for your upcoming deals by early access to deals, additional discount codes, and more.
#2: Promote Your Upcoming Deals On Social Media
With 420 billion users active on social media in 2020, using these platforms for marketing is one of the most important tools for getting the word out about your businesses’ Black Friday events.
Promoting on Instagram, Tik Tok, Facebook, and other popular platforms is a great way of creating buzz around your deals in the days leading up to it.
One of the most important tactics to get engagement you desire are by using Black Friday-specific hashtags and captions so that people can find you more easily.
#3: Go Above And Beyond Traditional Discounts
With thousands upon thousands of brands partaking in discounts on Black Friday, it is important to find innovative ways to stand out against the competition and create more incentives for consumers so that they focus on what you have to offer.
Some of the best ways to go above and beyond are to offer free gifts and perks in addition to discounts, offer free shipping with every purchase, and provide future discounts after they make a Black Friday purchase. The possibilities are truly endless, so get creative with it!
#4: Don’t Miss The Benefits Of Online Shopping
One of the most important aspects of planning a profitable Black Friday is focusing on online shopping. With 93.2 million consumers online shopping on this day in 2019, it is just as important for businesses to take advantage of digital Black Friday and Cyber Monday deals in addition to the traditional brick-and-mortar Black Friday deals.
Watch Your Black Friday Profit Soar With The Help Of Coach Allison Todd
If you are looking for new ways to improve your business’s profitability for Black Friday and beyond, I am here to help. As a coach and consultant with 20+ years of experience, I am energized by the opportunity to transform entrepreneurs and corporations alike.
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To learn more about a partnership, don’t hesitate to shoot me an inquiry today!