19 May
Digital Marketing, Grow Your Business

Top 2020 Digital Marketing Hacks for Your Business

Consumer habits keep changing. How can you identify the digital marketing hacks for your business in order to attract your consumer? In the past several years, there’s been a steep rise in the number of consumers going online to access products and services. It is estimated that the total global online retail sales are going to rise significantly to around $4.8 trillion by 2021. Allison Todd, Operations and Digital Growth Strategist, unfolds the top digital marketing hacks that businesses out there can leverage in the coming era.

If you want to scale your online business, it is imperative that you target your audience, in order to attract your consumer. Once you start targeting the audience, your online traffic increases. Eventually, your website clicks start increasing. Then, you begin to speak specifically to your consumer and your revenue begins to grow. Here are some of the top digital marketing hacks that you should crack, now:

Content is Still King

With the ever-increasing utilization of social media platforms, the delivery of high-quality content has never been more important. Your content will attract your target audience to your brand and core offerings. The delivery of top-class, high-quality content to the target audience goes a long way towards building brand loyalty and ensuring customer retention.

Voice Search Optimization

With the ever-increasing deployment of technology like Google Home and Alexa, businesses should work on content optimization including voice searches. The way in which the end users conduct searches online tend to differ significantly –whether they are typing or speaking.

Integration of Chatbots

Artificial Intelligence (AI) is becoming one of the major implementations for delivering optimized & personalized user experiences. The use of chatbots or ‘chat robots’ help to automate and ensure communication with the end customers. The modern chatbot technology offers the assurance that customer interaction is taking place effectively while the customers are being provided with timely responses.

Update SEO

Every year, the major search engines out there like Bing, Yahoo, and Google keep update the respective search algorithms to improve the overall user experience. To comply with the algorithm changes, you should update the SEO for your website as well. By doing so, you can remain on point with the latest digital marketing trends as well as practices to yield the best results. Therefore, it becomes imperative for you to ensure that your website is updated with the latest changes in the search engine’s algorithm changes.

Repurpose Old Content

While most business owners are well-aware of the potential benefits of content for their business, they do not post updated, relevant content on their website. A comprehensive digital marketing strategy, includes the repurpose of old content on your website.

Make the most of the latest digital marketing hacks for your business! Learn more about the hacks we use and gain support from my community while you grow. Join us, here. And if you need some ideas specific to you and your business, contact Allison Todd.

12 May
Grow Your Business

Tech Tips That Make Business Easier

Some benefits of incorporating technology in your business include efficiency, security, and reliability. As a smart entrepreneur, you have probably employed some level of technology into your business. However, to get the best out of your team and your tech, you should explore all avenues for business growth.

Other than the basic digitization of company records, there are some simple technological applications that most entrepreneurs tend to overlook.

Cloud Computing

Cloud computing offers the ease of having your computer resources on demand, especially data storage and computing power, without direct active management by the user. It is growing in popularity, however, many are not taking full advantage of its benefits. The ability to access digital storage capacity is major. We’ve all had bad experiences trying to update business records only to realize our storage is full. Or even worse, when the hard drive crashes and takes years of information down with it. Storing business records in the cloud is safe and it makes information accessible to all members of your team regardless of their location.

Data Analytics

There is a broad range of software designed for the analysis of your company’s data. This software has a wide range of applications from identifying the popularity of your brand to analyzing the productivity of your team. Data analysis is an invaluable tool that analyzes your raw data to find trends and answer questions. It can guide you in making optimum decisions for your business. Some of these data analysis software are very easy to set up and use. A short course on the basics would put you in a position to see a data-based picture of your company.

Productivity Software

The way we communicate and share information is changing. And the way we work and offer our services is bound to follow suit. Productivity software is at the forefront of this change. It influences the way employees complete their job tasks and how employers track their productivity. The days of walking around the office and looking for things are gone. Today, the smart entrepreneur employs productivity software to share information, stop time wasters and understand the time investment needed for success. It is advisable, now more than ever, that employers get ahead of the curve and begin using productivity software now.

The basic application of cloud computing, data analytics and productivity software can be done by you. However, to get the best out of today’s technology, agencies and consulting firms dedicated to infusing technology into businesses, is the best way to go. Many offer done for you, done with you or do it yourself services that will allow you to set your business up for success.