A great way to get new clients is to offer educational opportunities, and webinars are perfect for this. They cost very little to hold, and your participants can be anywhere in the world.
Your webinar should be focusing on a problem your target client faces. Think of the things you can help your clients solve.
It should be focusing on just one narrow topic. If you have more ideas, you can save them for the next webinar.
One idea for webinar topics is to take questions before and answer them during the webinar. You can also ask your clients directly what topics they’d like for you to cover.
The webinar should help people solve their problems, but you should also promote your business to convert them into leads. There are several ways to do this.
You can mention what they’ll find on your website. Tell your clients to head over there and check out similar content.
To generate even more business, offer a special deal for webinar participants only. For example, you might offer a free trial on products or services.
Try to make your webinar as interactive as possible so you can keep your participants engaged. See what interactive tools your platform offers, such as real-time chat or polls.
The follow-up to your webinar is vitally crucial to turning participants into clients. Follow up and offer further assistance, seek feedback, make offers, or ask them to join your email list.
For even more results from your efforts, record the webinar and release it as content later. While planning and running it, think of it as marketing content.
You can also use your webinar clips to cut into short videos and use them as video marketing.
It takes a bit of work to plan and execute a webinar, but the rewards can also be great.
