6 Things to Ask a Potential Business Coach

A business coach can be a huge advantage when you’re starting a business, preparing to scale, in the middle of a transition, or you’re lacking clarity for the next steps or vision for your business.

You can find business coaches virtually everywhere, but they’re not created equal. Once you find coaches you’re interested in learning more about, you can schedule consultations to see if it’s a good fit.

This initial consultation can tell you a lot to inform your decision. Here are 6 questions to ask your business coach.

1. What Do You Specialize In?

Business coaches often have specializations, such as marketing, sales, and more. Some coaches focus entirely on new business owners and startups, while others coach for businesses that want to scale or expand.

When you’re hiring a business coach, consider their specializations, your own goals, and the type of help you need. You want a coach with adequate experience in the areas you’re looking to develop.

2. What Is Your Coaching Style?

Coaches have different styles and approaches to their work. Some coaches act as consultants or advisors, while others may be focused on showing you how to find your own answers and identify your own path to success.

Is the coach focused on the client in the center of the arrangement, or is it about strategy and mindset? Make sure you know what you’re getting with your business coach and that it’s the type of help you think you need.

3. How Do You Work with Clients?

Many business coaches offer virtual coaching, which gives you the pick of the litter from all over the country. Others may only offer in-person sessions, or group programs, and it’s important to know what you’re getting into.

You should also ask about how many calls or meetings you’ll receive each month, whether you’ll receive support in between if you have questions, and what resources you’ll have access to.

4. What Types of Clients Do You Typically Work with?

Business coaches often have niches they work within. Some specialize in just one industry or niche, or they may work with a variety of industries. Make sure the coach you’re looking to hire has the experience you need in your own niche or industry.

5. What Results Do You Typically See?

Naturally, coaches may only wish to share their most positive outcomes with potential clients, but it’s still helpful to know what the typical results are. Ask questions about the clients and where they started versus where they ended up after working with the coach, which can give you a lot of insights into the results the coach usually sees.

If possible, get testimonials or reviews from previous clients to get firsthand accounts of their experiences with the coach.

6. What Do You Look for in a Client?

Even though you’re looking for a coach and you’ll pay for their services, you want a relationship that’s built on both parties feeling like it’s a fit. Ask your business coach what types of clients they enjoy working with and how you fit into the equation. Both parties need to be committed to see success.

Ready to Start Your Coaching Journey?

Finding the right business coach takes some planning and research, but the right fit is essential to seeing you realize your business goals. If you’re ready to get started, work with Allison Todd directly!

By Alison Todd July 7, 2022