Tag: expertise

4 Ways to Scale Your Side Hustle into a Full-Blown Business

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Whether you started a side hustle as a passion project or you finally followed your dreams with your free time during the pandemic, it doesn’t have to be a side hustle forever.

Sure, starting a side hustle helps to bring in some extra cash, but what if you could do what you love full time? That can be a reality with the right planning and effort.

1. Research Your Market

According to Harvard Business Review, the best predictor of success is how well a business leader understands the market.

Is your project something that will still have a market in a year? In five years?

Here are some questions to ask:

  • Who is your target market?
  • Can your target customers afford your product or services?
  • Who are your competitors? Do they offer more or less than you? Have they been around longer?
  • Does your business have the potential to keep growing into the future? What do you need to make that happen as far as staff and overhead?

If you think your business can still grow and thrive in the long term, you can make it a reality.

2. Take the Necessary Steps to Scale

Many people take on a side hustle and keep their full-time job to increase their income. But before you can turn your side hustle into a full-time job, you need to know what steps are necessary to grow.

For example, maybe you started a small side hustle selling baked goods in your home kitchen. Do you have the setup to sustain a full-time business in your home kitchen?

As a business owner, you need to prepare for what you’ll need to scale your business, even if you hold on to your full-time job in the meantime. Whatever your dream is, you should envision your path to success and how you’ll attract and retain customers.

Consider things like:

  • Commercial space to produce or store your inventory and reach a higher volume of customers
  • Commercial-grade equipment or machinery
  • Employees you may need to hire to help you with the day-to-day operations

3. Create a Business Plan

A business plan forms the foundation for the future of your side hustle as a bona-fide full-time business.

Your business plan should include:

  • A business name
  • A description of the current target market
  • Competitor analysis
  • Cost analysis, including material costs, registration costs, staff costs, marketing budget, space rental, pricing plan, estimated volume and profits for each month, and a break-even point

Having a strong foundation can help you develop realistic expectations and attract investors to your business.

4. Seek Investors

Starting a business can be expensive, but investors can help you get a strong start. Your business plan is an essential tool to securing startup capital.

Consider options like:

  • Bank loans for small businesses
  • State and local grants
  • Small Business Administration loans
  • Crowdfunding platforms

Once you have the funding, you can get started scaling your business!

Keep Hustling

If you have a side hustle right now, you have the drive, passion, and talent to turn it into your full-time job and business. The road to success can be long and arduous, but strategies like these put you in the strongest position for future success.

Looking to scale your side hustle with the guidance of a professional coach? Work with Allison Todd directly! 

Contractors vs. Full-Time: The Small Business Guide

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One of the most effective ways to scale your business is to grow your team. But that can be a difficult undertaking with several considerations before you even start taking applications or interviewing contractors. 

The Difference

A freelance contractor works for you independently and covers taxes on their own. An employee is an in-house team member that answers to you. You’re responsible for reporting their earnings to the IRS. 

You hire a contractor as a 1099 employee after the terms and scope of services provided are agreed upon, as well as the cost. In this role, you will not have control over their process, pricing, or working hours, unless these were stipulated in the agreement. 

This category would include:

  • – Freelancers
  • – Consultants
  • – Temp-to-hire
  • – Agencies

 

A W2 employee is usually a long-term arrangement where you provide consistent direction and supervision. You dictate their hours, their job expectations, and pay. For a W2 employee, you may also have to offer other benefits or insurance.

There is also no competition for their time. A contractor will have other clients and projects in the works that require their attention, whereas an employee is someone you don’t have to share. 

The Cost

Independent contractors typically get paid with a flat fee for any services rendered or deliverables provided. This is usually determined in contract negotiations prior to any work taking place. 

With a contractor, you’re paying for their talent and expertise. While you’re in control of your overall project, they will play a more collaborative role, like a consultant. As a business owner in their own right, consider them a partner in your business, not an underling.

For a W2 employee, you can pay an hourly wage or salary that fits within your budget. Talent that is interested in that pay scale will apply and may or may not negotiate pay. Keep in mind that when you hire a W2 employee, you will also have to cover any benefits, 401K, as well as cover tax payments.

Contractors will typically cost you more upfront with deposits and initial fees, whereas employees will require very little upfront but could cost you more over time. 

The Bottom Line

What do you want most out of this new team member? Do you want total control over their schedule? Are you looking for someone you can train up who will buy into your company culture and mission? 

Do you want exclusive access to their attention and talents? Are you hoping this person can wear multiple hats to take even more tasks off your plate? If you can afford all of the incidentals that come with an in-house employee, this may be the best path.

Or are you more interested in saving on hiring costs and benefits? Do you need more flexibility with short-term contracts? Is your need more immediate, and you don’t have time to train someone? 

If you’re not sure what you need or who to bring on, let’s chat! Helping entrepreneurs scale their businesses is my sweet spot! Book a consultation!

6 Things You Absolutely Need to Have in Your Contracts

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Contracts are legal agreements between two or more parties. But just because something is called a contract doesn’t mean it’s legally binding, nor does it mean that all parties involved are equally protected.

All contracts must have several essential elements to be enforced in court. Contracts may be missing a few elements and still be legally enforceable, but you’ll still want them in there to be safe.

Here are 6 things you absolutely need to have in your contracts.

1. Capacity

Contractual capacity is an individual’s ability to enter into an enforceable contract. Just because someone can sign a document doesn’t make it legal.

There are a few classes of people who may not be considered legally capable of entering a contract, including minors, people with mental disabilities, and intoxicated people.

If a person without contractual capacity enters an agreement, it becomes voidable, meaning that that party can end the contract at any time.

2. The Offer

The offer is the statement of terms and conditions to which the person making the offer is bound. This clearly expresses the willingness to abide by the terms of the contract, which are binding as soon as the other party accepts.

For example, if you have a dog-walking business, your offer would include a promise to walk someone’s dog in exchange for compensation from the owner, the offeree.

3. Acceptance

The acceptance of an offer expresses the willingness to abide by the terms and conditions of the contract.

Three things must occur for an acceptance to be valid:

  • – The offeree knows the offer
  • – The offeree has intent to accept the offer
  • – The acceptance is expressed as an agreement to the conditions of the offer

4. Legality

The contract’s legality refers to whether the terms and conditions are consistent with the law. If the subject of the agreement isn’t legal, the contract won’t be valid.

For example, you can enter into a contract to pay someone for a legal service, but not to perform illegal services or sell illegal goods. No matter the contents of the contract, it won’t be valid and enforceable in court if the subject itself is not legal.

5. Consideration

Both parties entering into a contract must offer something of value that makes the other want to agree to it. This could be money, goods, the completion of an action, or the act of refraining from an action.

If there’s no exchange of money, the parties should ensure that the court would see the trade as valuable.

6. Mutuality

Also known as the meeting of the minds, mutuality states that both parties must be bound to perform the obligations stated in the contract. If that doesn’t happen, the law will rule that neither party is legally bound to the contract. Both parties need to be bound to the contract, or neither is bound to the contract.

Ready to Sign on the Dotted Line?

Legally binding contracts are complicated. Before you make an agreement, make sure your contract covers the 6 key elements of a contract.

Need more guidance with your business contracts from an experienced business coach? Work with Allison Todd directly! 

Break the Cycle of Toxic Productivity with Self-Love 

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With our always-on, always-available, fake-it-til-you-make-it hustle culture, there’s glory in being the workaholic, the go-getter, the workhorse.

We’ve normalized hustle culture, made it so that if you’re not always rushing, busy, and stressed, you’re not trying hard enough. Always go the extra mile.

Answer an email late in the evening? Sure! Put in extra hours on the weekend? No worries, you didn’t have plans anyway.

That’s not glory. That’s a fast-track to burnout and toxic productivity.

Being stressed and overworked is a toxic mindset skewed positive to keep you pushing harder and harder. But once you recognize it, you can prioritize self-love and break the toxic cycle.

What Is Toxic Productivity?

In recent years, our culture has been about the hustle and the grind. The “first-in, last-out” type is the one who gets the promotion.

The shift to hybrid and remote work only worsened this mindset. The boundaries between our work lives and our personal lives blurred more and more. Our phones and laptops are always on, we’re always available – and expected to be.

It’s difficult to turn the notifications off, especially with no physical separation between work and home. Our home office, couch, recliner, or even our beds may have become the new workspace, so of course we can’t just turn our work minds off.  

With no rest, no downtime, and no boundaries, we can’t enjoy our free time or focus on self-care and self-reflection. We may prioritize a project over date night, our child’s sports game or recital, or our own sleep.

Productivity is important, for sure, but it can be detrimental if it consumes our lives. If we think work is more important than anything else, to the point that we can’t relax and enjoy our families, hobbies, or time relaxing on our own, that’s when productivity builds to burnout.

Balance, rest, and self-love are vital to true productivity. If you’re running on fumes or struggling with concentration and focus, are you truly productive? Is the work you’re doing the best quality it can be?

Probably not. You can’t pour from an empty cup.

My Struggle with Toxic Productivity

“Love what you do, and you’ll never work a day in your life.”

We’ve all heard some variation on this quote, implying that if you’re passionate about what you do, it’ll never feel like work. You can’t get overworked, stressed, or burned out doing what you love, right? Wrong!

I was nearly claimed by my own toxic productivity. I worked all the time. It was easier to be productive.

Then COVID-19 hit. The lockdowns, stillness, and the claustrophobia of the pandemic made me feel like I had to move faster, produce twice as much, and push toward my ultimate goal.

I was buried in toxic productivity without realizing it – only to be buried by the bad news avalanche.

It was time to reconnect and recharge, focus a little on me. Time for a reset.

How to Overcome Toxic Productivity

The most important tool for overcoming toxic productivity is knowing how to recognize it.

Are you always focused on work – always checking email, even during time with your family or friends?

Are you checking or answering communications during off-hours, such as nights and weekends?

Are you measuring your self-worth through your work? Is excelling at your job or career the most important thing to you?

Are you missing out on quality time with your family, friends, pets, or hobbies in order to work?

Are you using work as a way to escape difficult life situations, such as a significant death or conflict with your partner?

If you answered “yes” to any of these, you may be struggling with toxic productivity.

Fortunately, you can break the cycle of overworking.

Take an Extended Recess from Work Responsibilities

If you’ve been going and going, it’s time to take a break. Taking time away from work responsibilities to focus on fun and passions is important at any time, but it’s even more important after the tumult of the past two years.

We experienced a collective trauma together during the COVID-19 pandemic. It’s time to take a moment to breathe, reflect, and shift the focus back to yourself for a bit.

Spend time recharging and reconnecting. Feed your soul, reflect, and reset. Rediscover a lost hobby, or take up a new one.

Go for a walk or a drive with no destination in mind. Lie in the grass and watch the clouds. Do the least productive things you can think of to give your mind and body a rest.

However you choose to spend your time, it’s important that it’s about what you want, not the professional you, but the personal you – the multifaceted you. Close your laptop, turn off your phone, and just enjoy.

Over time, you’ll get used to unplugging and enjoy some much-needed time for yourself.

Prioritize Work-Life Balance

Even if you work from home, you need clear boundaries between work time and private time. You can set a work schedule for yourself, much like office hours, or designate time slots when you can be productive that work around your family’s schedule.

Whichever you choose, it’s important to stick to your schedule. Adjust as needed but be disciplined in your work time and your personal time.

During your personal time, do the things you enjoy. Practice your hobby, spend time with family, cook yourself a meal, watch your favorite television show, meditate, or do whatever makes you happy. When you return to work, you’ll be refreshed and ready to go.

Create a Self-Love Box

We all need reminders to develop healthy habits, and the self-love box is just that. Having a self-love box on hand can reinforce the message and give you tools to prioritize you.

Drawing from my experience as a confidence and business coach, I put together a self-love box that has all the tools and resources you need to love you greater! I’m always telling clients to create flashcards for their niche, and now I’ve taken that idea 10 steps further to build the ultimate toolkit to end your toxic productivity.

End the Toxic Cycle with Self-Love

Toxic productivity can sneak up on you, but when you know what to look for, you can promote better work-life balance and unplug to unleash your true productivity.

Are you struggling with your career or business? Let’s chat! Schedule a discovery call with me!

SAHM And Business Owner? Yes, You Can Do Both

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It can be overwhelming for anyone to start and grow a business, let alone someone who is already managing a household. You’re in charge of housekeeping, child-rearing, meal planning and preparation, running errands, constant chauffeur duties, and a kiss for any boo-boos. 

But in the midst of all that chaos, are YOU getting lost? Do you crave something that is all yours, with your stamp on it? Something to eventually make your life easier?

Friends, you can do both. And I’m going to show you how!

Be Flexible

Your LIFE is your priority, not your job or your business. If you are inflexible with your schedule or roles, you could end up making unnecessary sacrifices that will cost more in time, energy, and money. 

I know the “mom guilt” comes on strong, and it’s easy to feel trapped between two worlds. Stay the course! When things crop up, and they will, that threaten to disrupt your progress, stay flexible and open. 

Remember your priority. As a business owner, you are in charge of your schedule. You CAN make choices that suit your lifestyle. 

Designate a Business Zone

Hotels have them, and so should your home! Whether it’s a tucked-away corner where you can still hear the children or a sound-proofed office with a do-not-disturb sign, your space should be treated like your working sanctuary. 

When you sit in your sanctuary, focus on what you must do, decide what else you can do, and put off whatever is left. A separate space for only work-related tasks keeps you from being unnecessarily distracted. 

Draft a Clear, Ambitious Plan That’s Still Achievable

If anyone can do it, a mom can! But if you don’t have a map, how do you know where you’re going? Of if you’ll get there? 

Map out your big goals for the year.  Where do you want your business to be one year from now?

Great! Now you know where you’re going, let’s create the route to get there. Break down your yearly goals into smaller steps that you can realistically achieve each month. When you reach the beginning of a new month, map out an overview of each week. 

Intentionally schedule times when you can work uninterrupted but remember to stay flexible. Do not squeeze every spare moment of your day, or the slightest inconvenience will set you back. 

Delegate, Delegate, Delegate

Yes, you can do both, but you also don’t have to. It’s also okay to admit that you can’t, or don’t want to, do it ALL. Something can give, I promise. 

Your kids can hang out with a sitter or grandma on occasion. You can hire a freelance assistant or specialist to help you execute tasks in your business. You can work with a consultant that will help you make intentional decisions and stay on target. 

Friends, whether you’ve launched your business or aren’t sure where to start, you can reach your goals faster with the compassionate support of someone like me: a confidence and clarity coach for business owners. Let’s chat!

Mitigating the Impact of Inflation on Fundraising

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Everyone is seeing the impact of inflation, from a trip to the grocery store to monthly utility bills. In the past year, inflation amounted to 7.9% — the fastest pace since 1982 – according to the Bureau of Labor Statistics.  

Inflation isn’t likely to resolve anytime soon, especially with the increasing energy costs due to Russia’s invasion of Ukraine.

This is especially troubling for nonprofits. Many charitable organizations receive a significant amount of funding at the fiscal year’s end – June 30 – and the budget implications are only just now obvious.

Nonprofit leaders need to navigate uncertainty and position the valuable work as critical, regardless of what economic indicators show.

What Is Inflation?

The simple definition of inflation is that it’s a sustained upward movement in the price of goods and services in an economy. If all else stays constant, this reflects a loss of purchasing power for a currency. It takes more currency units to buy the same goods and services.

Simply put, your money doesn’t go as far. You can’t buy as many groceries or essentials for the same amount as you did previously.

Many consumers associate inflation with the rise of a few key goods or services, such as oil or the real estate industry. but inflation is only present when the overall price of goods and services is increasing across the board.

When inflation increases faster than wages, it leads to a decrease in purchasing power that causes people to put up more money to buy necessities, but getting less for it. For the average consumer, this can create financial strain and reduced discretionary spending.

The problem here is that many people don’t understand what inflation really is. They believe the prices are increasing, when that’s not what’s happening. The value of each dollar is declining.

Why the distinction? If people believe that it’s prices, not dollars, donors may unknowingly reduce the value of their donations because they don’t regard inflation as the reduced value of money.

They’re not deliberately giving less – they’re accidentally giving less because they’re failing to recognize the diminished purchasing power of their donations.

Even if inflation were to return to its previous levels, it would take time before we see the effects of that. With the end of the year approaching quickly, fundraisers need to take a proactive approach to combat the effects.

Plan Ahead in Thinking, Giving, and Strategy

Donors want to make a difference – that’s why they donate. They’re not trying to decrease their gift, but they just don’t appreciate that it doesn’t have the same purchasing power.

We can’t expect them to know this on their own, however. They can be politely reminded that inflation affects nonprofits, too, and the cost of staffing, supplies, services, and more. It also impacts the lives nonprofits serve – if it’s this difficult for the people who can pay, imagine what it does for those who can’t?

Bottom line – we need more money to make the same impact. We need to ensure donors understand the need for the work and how the dynamics of the world impact it. Donors want to hear stories about those served by their donations, and how, so highlight some of your top stories.

If possible, show metrics of how donations allow impact. Whether the nonprofit is focused on food security, education, literacy, clean water, or support for families, showing the metrics ensures that donors know the impact of their investment – and why it matters if money doesn’t go as far.

How Can We Help?

External pressures like inflation can be a big catalyst for creativity and collaboration. How can we, as community leaders, partners, and corporations, plan ahead and be proactive in our efforts?

The simple solution is to increase the gift to account for inflation and ensure that nonprofits have equivalent purchasing power. But writing a check isn’t the only thing we can do.

Inflation not only decreases what can be done with the donations, but increases the costs for the nonprofits. Volunteering helps nonprofits do more with less, reducing the burden and ensuring that help goes where it’s needed.

Finally, there’s advocacy. You can spread the word about the efforts of nonprofits and encourage others to get involved. Whether they offer monetary gifts, volunteer their time, or spread the word themselves, it all makes a difference. 

Let’s Talk About It!

I’ve had wonderful conversations with innovative leaders ready to grow their community and “put their back in it.” I’d love to talk to other leaders and business owners who feel the same. Schedule a 15-Minute Discovery with me and let’s get started!

What Is Team Coaching?

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When it comes to coaching in the professional world, many people talk about the benefits and importance of executive coaching and 1:1 sessions. 

However, one form of coaching is often overlooked despite its touted benefits: team coaching. Similar to executive coaching, this form of coaching helps individuals hone their skills and prepare for their careers. It’s simply done in a team setting. 

Team coaching will typically involve one coach working with a group of managers or leaders from the same organization, usually one that has a team-oriented workplace. These sessions are focused on results, and that’s exactly what participants who work with Alison Todd walk away with. 

Helping Teams Reach Goals

Team coaching will have a heavy focus on helping the group reach certain goals. To do this, a coach like Allison will encourage engagement and sharing among the team so they can come together around their common purpose and vision. Each person in the team will have a chance to define and have their role in the team recognized, so each person’s responsibilities and expectations for future work are clearly understood. 

Before the team leaves the session, the following objectives should be accomplished: 

  • – A clear understanding of the team’s performance and development. 
  • – Strategies should be found through collaboration. 
  • – Boundaries should be defined and relationship issues addressed. 
  • – An understanding that results won’t be immediate but a commitment to progress. 

 

What to Look for in a Team Coach

If you’re considering enlisting the help of a team coach for your organization, Allison Todd and her team would be thrilled to put their expertise at work for you. If you’re not in their area and want someone local, you’ll want to find someone that properly navigates the intricacies of dealing with multiple personalities and working styles. Team coaching is unique in this aspect in comparison to executive or confidence coaching. 

To be effective, a team coach should exhibit the following traits:

  • – Holistic Focus: The ability to focus on the team as a whole. The coach has to be able to help the individuals gain insight and change behaviors that may not be helping the team unit. Giving individual feedback is typically a component of team coaching, however, it should be related to the team’s goals, not an individual’s. 

 

  • – Flexible Mindset: The ability to operate with ambiguity. Team coaching won’t always lead to a concrete answer or the strategy that the coach expected. Since this form of coaching involves multiple personalities, the coach has to be flexible in the way that the session develops and the direction it goes. 

 

  • – Ability to Set Boundaries: The coach has to be able to help the team members manage and set healthy boundaries. When dealing with the many relationships that make up a team, a team coach should be adept at understanding and identifying the need for boundaries. 

 

  • – Vision for the Future: One major difference with team coaching is that the results are rarely immediate or concrete. The goal should be commitment and dedication to the goal with the understanding that it’ll take time to achieve. 

 

Team Coaching and Your Organization

Team Coaching is a unique experience that’s guaranteed to produce results and strengthen relationships — if led by a skilled team coach. Coach Allison Todd and her team have helped countless professionals work through a myriad of issues as a unit and are excited to add more organizations in the future. 

If you’re considering signing up for a team coaching session, be sure to check the credentials and past results of your coach. As always, our team is ready and able to help you with all of your coaching needs. 

Why You Should Always Look For New Clients

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If you’re in the middle of a successful season in your business, you may find yourself coasting along and neglecting prospecting for new clients. After all, it’s only natural that you don’t feel the need to look for future customers when you have plenty of work. It simply doesn’t feel necessary when you’re up to your ears at work!

In reality, you should always be on the lookout for new clients even when you’re busy and your books are full. Why? Because finding and nurturing clients requires time and proven methods so by the time you’re needing them, it’s too late to start if you’re behind the ball.  

You may be busy right now but you can also bet there are people out there, right now, who need and want the services you offer and are a perfect match for your business. Now is the time to connect with people online and start interacting with them. 

Another reason to always be on the lookout for clients is the likelihood that, at some point, you’re going to lose a client that you depend on. What would happen to your business if you lost one of your biggest clients? Would you be able to manage the gap in income? Do you have prospects to pursue if you need to bring in more revenue?

So, how do you maintain your current business while always looking for more? The key is being organized. Here are three easy tips you can use right away: 

  • – Come up with a strategy for finding new clients and then systematize it so you don’t have to think about it.

 

  • – Create regular content to post on other people’s blogs as well as your own. 

 

  • – Search regularly for new people to connect with on social media.

 

Take these tips or choose a few simple strategies of your own for finding new clients that you can do on an ongoing basis while still performing work for your current clients. Then, spend a bit of time each day on client acquisitions using your chosen strategies. By investing even just a half-hour into this goal daily, you’ll be on your way to stockpiling your leads for a rainy day. 

What To Do When You Have a Difficult Client

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As a business owner, the unfortunate truth is that not every client you take on is going to be a walk in the park. Inevitably, you’ll have a client come along that will prove to be quite difficult. 

The challenge with difficult clients is that they tend to be overly demanding and may even clash with your working style. You know you have to finish whatever work you’re doing with them, but you want to figure out how to do so with the least amount of pain. So, what do you do? 

Since your professional reputation is at stake, you need to come up with some strategies for dealing with a difficult client ahead of time so that when the inevitable happens – you’re ready. 

Tips for Dealing with Difficult Clients

When dealing with a challenging client, choose your words carefully to avoid confrontation and escalation.

  • – Listen well and acknowledge without apologizing. 

 

  • – Take breaks whenever you need to and/or limit communication, but be careful to do so in a way that doesn’t feel like you’re ignoring them.

 

  • – Emphasize that you’re working together toward a common goal. Discuss things in terms of the results you’re trying to get and make sure they understand you’re on the same team.

 

  • – If they’re asking you to do more than you offer, set clear boundaries and remind them gently of the job’s terms and your business’s capabilities. 

 

Even though they may be driving you insane, try your best to find a solution that’s quick and that will make them happy and get you both moving forward. Remember, the best-case scenario is to leave them satisfied and then avoid working with them in the future, if possible. 

As trying as these kinds of clients can be, keep in mind that it’s likely not personal. Simply chalk it up as a learning experience and move on knowing you’re better, and wiser, than you were before. 

How To Make Black Friday Profitable For Business Owners

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With an enormous $9 billion dollars spent by consumers on Black Friday in 2020 alone, this day undoubtedly presents businesses with an incredible opportunity to have more traffic and profit coming their way by partaking in the festivities. 

4 Tips For Running A Seamless Black Friday

With Black Friday and the holiday season just around the corner, it is the perfect time for businesses to start thinking about their strategy for participating in the sales and deals of this iconic shopping day. Here are 4 tips and tricks for running a profitable Black Friday: 

#1: Offer Loyal Customers Exclusive Perks 

If you have already done the hard part of making a sale and converting someone into a loyal customer, it is important to make them feel valued before the Black Friday experience by offering them exclusive perks and deals on top of the ones you’re running for the masses. This will make them feel more inclined to participate. 

Whether it’s through an SMS text or a targeted email, get your subscribers and loyalty program members excited for your upcoming deals by early access to deals, additional discount codes, and more. 

#2: Promote Your Upcoming Deals On Social Media

With 420 billion users active on social media in 2020, using these platforms for marketing is one of the most important tools for getting the word out about your businesses’ Black Friday events. 

Promoting on Instagram, Tik Tok, Facebook, and other popular platforms is a great way of creating buzz around your deals in the days leading up to it. 

One of the most important tactics to get engagement you desire are by using Black Friday-specific hashtags and captions so that people can find you more easily. 

#3: Go Above And Beyond Traditional Discounts

With thousands upon thousands of brands partaking in discounts on Black Friday, it is important to find innovative ways to stand out against the competition and create more incentives for consumers so that they focus on what you have to offer. 

Some of the best ways to go above and beyond are to offer free gifts and perks in addition to discounts, offer free shipping with every purchase, and provide future discounts after they make a Black Friday purchase. The possibilities are truly endless, so get creative with it! 

#4: Don’t Miss The Benefits Of Online Shopping 

One of the most important aspects of planning a profitable Black Friday is focusing on online shopping. With 93.2 million consumers online shopping on this day in 2019, it is just as important for businesses to take advantage of digital Black Friday and Cyber Monday deals in addition to the traditional brick-and-mortar Black Friday deals. 

Watch Your Black Friday Profit Soar With The Help Of Coach Allison Todd 

If you are looking for new ways to improve your business’s profitability for Black Friday and beyond, I am here to help. As a coach and consultant with 20+ years of experience, I am energized by the opportunity to transform entrepreneurs and corporations alike. 

To learn more about a partnership, don’t hesitate to shoot me an inquiry today!