long term customer relationship
22 Feb
Entrepreneurship, Grow Your Business

How To Keep Your Clients Long-Term?

While it’s essential to focus your energy on generating new business, it’s also necessary to keep your existing clients long-term. But how do you do this?

One way is to keep in regular touch with them. Keep communicating with them in some way, so you stay on their radar.

Connecting with clients on social media and regularly interacting with them is a great way to stay in touch. You can also send an email now and then, even if it’s not necessary, to keep the lines of communication open.

You might want to occasionally ask if they have any feedback for you on your work. There might be something your client want or aren’t satisfied with that they’re not telling you.

When you first started working with a client, they were impressed with your services. Sometimes, it’s good to do something nice for regular clients to keep them feeling that way.

We call this the “wow” factor. “Wow” means exceeding expectations and delighting people.
Occasionally throwing a freebie or some extra help a client’s way is an excellent way to create this feeling of delight.

How To Keep Your Clients Long Term

Through your regular communication, you can also keep abreast of what’s new in their business. Follow your client online and ask them occasionally about what’s new.

You might discover a new area of their business you can help with. You also might find a significant change that will affect your relationship with your client, and you can prepare for it.

Offering educational opportunities is another great way to keep in touch with past clients. Offer webinars and other events to share your expertise and present this to ongoing and new clients.

Staying in contact with clients is essential to keeping them long-term. Make sure you’re regularly in touch.

08 Feb
Grow Your Business, Productivity

Why You Should Always Look For New Clients (Even When You Don’t Need Them Now)

It’s only natural that you don’t feel the need to look for new clients when you have plenty of work. 

When you’re up to your ears in work, it doesn’t seem necessary to keep searching for new clients. 

But in reality, you should always be on the lookout for new clients; This is because it takes a great deal of time to find and nurture clients.

You have to build relationships with people who might get you work. You need to connect with them online and start interacting with them.

These methods take time to implement.

Just because you’re busy with work right now doesn’t mean there isn’t someone out there who’s a perfect match for your business.

But most of all, what happens if you lose a large client now and you’re out of work? You’ll have a gap before you can cover what you’ve lost, and this will affect your income. 

If that gap continues for too long, you might have to take on less-than-ideal work to pay the bills. However, if you have new prospects lined up, you’ll have some choices. 

But how do you keep doing this when you’re busy? The way to do it is to be organized.

Create a strategy for finding new clients. Systematize, so you don’t have to think about it.

For example, create regular content to post on other people’s blogs. Search regularly for new people to connect with on social media.

Choose a few simple strategies for finding new clients that you can do on an ongoing basis while performing work for current clients. 

An excellent way to manage this is to spend a bit of time each day on client acquisition. Set aside a half-hour or hour each day for these activities, an amount of time that won’t take away from your working time.

It’s better to have too many leads and too much work than to be left without any.

It’s only natural that when you have plenty of work, you don’t feel the need to look for new clients. 

When you’re up to your ears in work, it doesn’t seem necessary to keep searching for new clients. 

But in reality, you should always be on the lookout for new clients. This is because it takes a great deal of time to find and nurture clients.

You have to build relationships with people who might get you work. You need to connect with them online and start interacting with them.

These methods take time to implement.

Just because you’re busy with work right now doesn’t mean there isn’t someone out there who’s a perfect match for your business.

But most of all, what happens if you lose a large client now and you’re out of work? You’ll have a gap before you can cover what you’ve lost, and this will affect your income. 

Why you should always look for new clients

If that gap continues for too long, you might have to take on less-than-ideal work in order to pay the bills. However, if you have new prospects lined up, you’ll have some choices. 

But how do you keep doing this when you’re busy? The way to do it is to be organized.

Create a strategy for finding new clients. Systematize so you don’t have to think about it.

For example, create regular content to post on other people’s blogs. Search regularly for new people to connect with on social media.

Choose a few simple strategies for finding new clients that you can do on an ongoing basis while you perform work for current clients. 

A good way to manage this is to spend a bit of time each day on client acquisition. Set aside a half hour or hour each day for these activities, an amount of time that won’t take away from your working time.

It’s better to have too many leads and too much work than to be left without any.