We live in a digital era. With rapid digitization going on around in every industry vertical out there, it is high time that modern businesses should look forward to adopting the digital transformation as soon as possible.
As per a study report; In estimation, around 50% of individuals will be clicking on a particular brand name if they have relevant visibility on the search results. This is wherein the role of reliable digital marketing services from a reputed agency like SiMar is a leading digital marketing agency.
Allison Todd –Founder & Chief Strategist at SiMar –a leading business advertising agency, explains the importance of digital marketing and why follow the trends in this post.
What are the Latest Digital Marketing Trends?
As digital trends keep evolving every year, your business must be aware of the same. When you adopt the same in your business structure, it will provide your brand with a competitive edge.
At the same time, it will also increase the overall leads while improving the relationship with the existing customers.
Here are some trends to look out for:
1. Voice Search
There is no denying the growing popularity of voice search in modern times. A recent study report reveals that around 50 percent of the queries online will be voice-based by the end of 2020.
In fact, top brands are nowadays thinking about innovative ways to deliver the respective promises of utilizing voice-enabled devices. These solutions serve to be highly affordable while providing excellent capabilities to entice the visitors to your website.
2. The Popularity of Chatbots
Chatbots are highly AI (Artificial Intelligence) software solutions to serve as the virtual concierge that allows brands to connect with customers while assisting them in completing their respective goals.
Moreover, chatbots can naturally interact with humans –primarily with the utilization of advanced text chat windows.
Over time, as the system can collect more meaningful insights, Artificial Intelligence technology helps learn more about customers.
3. Live Videos & More Stories
Thanks to some innovative social media platforms like YouTube, Facebook, and Instagram, live content has become one of the fastest-growing segments in video-based traffic on the Internet. That is why live streaming of relevant content on these platforms becomes highly effective as it is available for free.
Moreover, it takes just a short time to produce the same while offering real-time user engagement. Moreover, using this leading digital marketing strategy, the viewers can view the content on your time.
4. Engagement-oriented Email Marketing
With email marketing’s scenario getting smarter, marketers are now focusing on sending emails to subscribers who tend to be quite active on the given email lists.
Moreover, email marketing is also headed towards delivering a highly personalized experience to the end-users.
Conclusion
In conclusion, make the most of the latest digital marketing trends for optimum results!
