Is Pinterest A Hidden Gem in Digital Marketing?
07 Apr
Digital Marketing, Grow Your Business, Grow Your Expertise, Marketing, Social Media

Is Pinterest A Hidden Gem in Digital Marketing?

People rely on their visuals when buying something. We scrutinize each merchandise we plan on buying and, even more so, when we do shopping online. A pair of shoes, for instance, must be carefully zoomed in to see up close the design, the stitching, the sole, the insole, and so on.

Yes, we rely on pictures and not necessarily descriptive words; This is why Pinterest has continually gain footing in the realm of e-commerce.

Pinterest for Business

As of this writing, Pinterest has over 100 million active subscribers. More than half of these are millennials and are women. In the past two years or so, the male population using this social media platform has risen to almost 120%. Nearly 70% of the pinners come from the business sectors showcasing widely diversified products from mason jars to fashion finds, appliances, and all other sorts of merchandise you need.

Yes, if you are handling a small business and rely primarily on online sales, the Pinterest social media platform for business is a great way to showcase your product, brand, or services. This highly visual platform will provide more insights into your target market in more ways than you can imagine.

Some of its advantages are:

Search Engine Visibility

Unlike before, wherein keywords on pictures don’t make sense, today’s search engine crawlers also detect tags. Add to that the keywords used on each board and pin you have, giving access to potential buyers looking online for the right product or service such as yours. Pinterest had also started using hashtags as search engines also crawl the net for those nowadays.

Free Marketing

Pinterest is for free and is relatively easiest to do. Once you have set up a business account, take a picture of your merchandise. Pin it to your board. Add relevant content complete with keywords or hashtags, and you’re good to go.

Pinners can now pin it on their boards and share it with their friends and connections, too. Some may even copy the link and share on other social media platform to widen the clout.

Amplify Exposure

Having a website is good, but if you want to expand your exposure, consider investing time and effort in this free platform.

Not only does Pinterest have millions of subscribers at your fingertips, but it also allows you to showcase your wares in a more visually pleasing form. As mentioned, it can be shared across other social media platforms aside from Pinterest, too.

Longevity.

Images posted on Pinterest stay on track as long as it is relevant when searching. Even if you posted it months ago, an appealing image filled with equally SEO-savvy keywords and tags would still get the same level of visibility when you posted initially.

Improved Traffic

Driving traffic to your website is also made possible by Pinterest. With its hover button, a pinner can easily click on a direct link to your website. From there, they can look for other pictures and posts to re-pin on their boards.

Conclusion

Indeed, there is more to Pinterest than just a mere platform where images are shared. It can do so much to increase your online presence. Besides, what have you got to lose when it’s for free?

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Struggling in CEO Role
07 Apr
Confidence Culture, Entrepreneurship, Grow Your Business, Grow Your Expertise

Good Entrepreneur but a Bad CEO? Here are 5 Reasons You’re Struggling to Step into the CEO Role

As an entrepreneur, you’re creative; you’re innovative, you’re passionate. You take risks, chances, and you’re not afraid to fail. Your social skills are probably better than most other people you know.

But, a great entrepreneur doesn’t automatically equal a successful CEO. 

5 Reasons You’re Struggling as the CEO

Are you a great idea person but unsure about your role as the CEO? Here are five reasons you might find yourself struggling to step into a leadership position.

You Want to Be Overly Involved

Sounds counterintuitive, right? As an entrepreneur, it’s understandable that you want immersion in all of your business’s goings. Still, too much involvement prevents you from fully thriving in your zone of genius and stifles your team.

A good CEO knows how to let their team handle their tasks without micromanaging. Yes, you need to be kept in the know, keep track of your company’s successes and setbacks, and coach your team to the win, but a good CEO knows when — and how — to delegate.

You Don’t Know How to Hire the Right People.

You’ve got the entrepreneurial spirit. You are likely energized by those who are enthusiastic about your business as you are. But, enthusiasm doesn’t necessarily mean a qualified hire.

The most successful CEOs approach hiring their team like playing a chess game: strategically evaluating how each piece could lead to a win.

You Have a 10 Year Plan

Hear this one out. 

It’s crucial to have goals in mind and success on the horizon, but a good CEO knows that being rigidly dedicated to a plan leads to failure. You don’t know what your industry, the market, and your own life will hold in the next ten years.

A CEO destined for success knows how to plan for the future but is adept enough at business to pivot and prevail, no matter what comes.

Your Social Skills Are Fantastic, But Not Your Communication Skills

Entrepreneurs are a creative, intelligent, and inventive bunch, and people are drawn to this type of charisma. But good social skills don’t mean being a great communicator. 

Creative people often spend so much time thinking, creating and being inside their minds that the communication of their ideas and how they want them executed can be lost in translation. The strongest CEOs know when it’s time to hire a business consultant to develop the skills needed to communicate effectively and clearly with their teams.

You Have the Vision, But Not the Strategy

Goals are where you want to be, but the strategy is how you get there. 

You know that being a business owner involves taking some risks, — and maybe breaking some rules — along the way. But, if you don’t have a laser-focused strategy, you’re going to be stuck in the fog somewhere between success and stagnation.

With clarity, intention, and purpose, an entrepreneur can transform into a good CEO. Sometimes, it just takes help from a third-party perspective.

You Can Learn What it Takes to Succeed as a CEO

Coach Allison Todd is the warrior spirit on the front lines with you and the voice that tells you that you can do it. With clarity, a water-tight team, and a dynamic strategy, you can gain the skills and confidence you need to elevate your entrepreneurship into full-on CEO.