29 Oct
Marketing, Social Media

Facebook Page vs. Group: Which One Is Right for Your Business?

There is no denying the importance of Facebook for marketing your business effectively. Facebook is known to have over 2.41 billion active users monthly. 

Given its grand scale, businesses out there can look forward to leveraging the potential offered by this leading social media platform to remain competitive in the given niche or industry. 

Whether you are a blogger or a business organization, an individual, or a large-scale enterprise, creating a Facebook profile can be done either in the form of a Facebook page or a Facebook group. 

The question arises, “Which should I create?” “What is the difference between the two?”

In this post, Allison Todd –the Founder and Chief Strategist at SiMar –a leading social media marketing agency, unfolds the importance of both the profiles for your online presence.

What is Facebook Page?

We can define a Facebook page as a  non-personal profile page –like the profile of a website, brand, organization, or enterprise.

You can look forward to having multiple Facebook pages for different purposes. Facebook pages are known to differ from the typical Facebook profile in the sense that numerous individuals can run pages.

Moreover, pages can be liked or followed by anyone who has a profile on Facebook. At the same time, the posts on pages can be promoted and monetized as well.

What is a Facebook Group?

It serves as a hub or forum for group discussions to share relevant information with individuals sharing some interest, location, or any other common trait out there.

For instance, specific Facebook groups of individuals working in a particular industry, from the same neighborhood, interested in a common topic, and so more. 

Which is the Best Option for Your Business?

Facebook Page vs. Group: Which One Is Right for Your Business?

Pages Show Better on Google Search Results

When it comes to the overall Google search results, pages are known to beat Facebook groups. Therefore, if you decide to create a dedicated Facebook group for your business or enterprise. You might miss the significant opportunities of Google search engines. 

Facebook Pages Meet Expectations

Facebook pages are also expected to meet the end-users’ unique expectations. For instance, you can think of some brand or company and search for the same on Facebook. You will come across multiple results in the form of individual accounts, pages, and Facebook groups.

When you are unsure which one is the right option, you will consider using the filter option to search for the right page. Facebook tends to be more focused on the respective business pages in comparison to groups. 

Groups Create Better Community

The main idea of creating a group is the individuals or parties involved in the same can relate to and communicate. Therefore, groups help in boosting communication with their respective members.

Conclusion

Based on your unique business requirements, you can choose over a Facebook page or group for your business!

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28 Oct
Digital Marketing, Social Media

Top Reasons to Hire a Professional Digital Marketing Consultant

As a business owner, when you do not have the right, reliable digital marketing solution in place, you will be in trouble. If you think that this is overrated, then you must realize that, on average, there are currently over 4.54 billion users on the Internet.

Without an effective digital marketing plan, your brand’s future potential customers will be wooed by other competing organizations.

Suppose you are lagging in the formulation and execution of the right digital marketing strategies for your business.

If this happens, it is high time that you should consider hiring a reliable digital marketing consultant.

Allison Todd –Chief Strategist & Founder at SiMar –a leading business consultancy agency, explains the importance of hiring a professional digital marketing consultant for your organization.

Why Hire a Professional Digital Marketing Consultant?

You might have your team of an in-house marketer or look forward to hiring some full-time employees to fulfill the individual marketing needs, there is no denying the importance of an experienced digital marketing consultant for your business.

Here are some of the top reasons to consider the same:

Deeper Insight into the Industry

A successful digital marketing consultant or strategist is known to work with an array of clients. Allison Todd –Chief Strategist herself at SiMar –a leading business coaching agency, explains that when a specific campaign turns out successful with one client, the marketing consultant is most likely to implement the same strategy for other businesses. 

Experienced consultants are known to use the respective positive experiences with marketing platforms of other businesses to bring to your company the desired results. 

Industry-specific Specialists

For the typical 9-to-5 employees at the respective workplace, being the jack of all trades might be right. However, some specialized roles like that of the digital marketing consultant require more expertise and specialization. 

Digital marketing consultants are highly specialized in delivering top-notch digital marketing strategies to business owners. To acquire such skills, most consultants have undergone specialized knowledge-acquisition and training as well. Therefore, taking help from a specialist in digital marketing can serve lucrative for your business. 

Saving Time & Money

If you happen to be running a small-scale business or a startup, time-effectiveness and cost-effectiveness might top your business goals; This is wherein the role of hiring a professional digital marketing consultant comes in.

A digital marketing consultant can handle day-to-day marketing tasks for your business; This allows you to focus on other core areas of the business.

Adopting the right digital marketing strategies, companies out there can look forward to minimizing the overall operational costs while speeding up transactions seamlessly.

Conclusion

There are several benefits of hiring a professional digital marketing consultant for your business. Leverage the potential offered by an experienced digital marketing consultant based on the unique requirements of your business. 

Remove your online business worries with active social media channels, audience engaging content and compelling call-to-actions. With help from our digital engagement experts, you’ll capture the attention of your target audience. It’s the digital marketing virtual assistant your business needs.

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