12 Dec
Grow Your Business, Social Media

Learn 2 Love Social Media for Business Owners

Learn 2 Love Social Media for Business Owners will help business owners position their brand for growth. You already know how to post content, but does it fit into your digital marketing strategy? And is that strategy working to attract your ideal client? During this 3-Day Challenge, you will understand the value of social media for small businesses.

Above all, you will gain a greater understanding of your data which improves your social media strategy. Learn why businesses need social media. Then understand how to grow your business simply by telling your brand story. With some simple tips and social media management strategies, businesses of any size can grow. Plus this event provides a community to connect with other supportive business owners.

No more missed opportunities. I love social media and hope you will Learn 2 Love it too. Let’s get to work and reveal your brand’s true potential. Let’s have some creative, strategic fun. As a result, you will Learn to Love LinkedIn, Instagram, and Facebook Groups.

Learn 2 Love Social Media

Event Highlights:

 Collect digital marketing tips, tools, resources

 Content creation templates from digital marketing experts

 Understand the types of content perfect for your social media plan

 Automate your social media tasks and increase the engaging personal touch

 Create meaningful digital business connections

 Execute your social media plan for real-time results

PLUS, all registered guests receive a Learn 2 Love eBook, Email Marketing Cheat Sheet, and a Digital Marketing Planning Tool. Most importantly, you do not have to post 12x a day to get something done. And you do not have to be on social all day to make an impact. And….. it can be tons of fun.

This is a fully interactive event. What better way to jumpstart your 2021 business goals! Learn 2 Love Social Media for Business Owners only has 20 virtual seats available. Act now! If you market your brand, your audience will find you.

Join Position 2 Profit with Allison Todd to receive event updates and exclusive content.

  • Learn to Love Instagram
  • Learn to Love LinkedIn
30 Oct
Digital Marketing, Entrepreneurship, Social Media

How to Use Social Media for Small Business

Currently, there are over 3.72 billion active social media users across the world. Given its grand scale, it is high time that business organizations should consider making use of the lucrative social media platforms to improve the overall ROI.

Allison Todd –the Chief Strategist & Founder at SiMar –a leading social media marketing agency, explain social media’s importance for small businesses in the given post.

Social media is indeed a great way to connect with people who are already aware of your brand. At the same time, it also provides an excellent opportunity to reach out to new potential customers and make them aware of the products & services that your brand has to offer. Unlike the common belief, nothing is overwhelming about social media for you to worry about.

Tips for Small Business

Even when you are starting, some simple social media tricks could help you out. The leading digital marketing experts at SiMar –a reputed digital marketing agency, lay out some of the essential social media tips for your small business. Here are some:

Start with a Proper Plan

Social media tools are immensely simpler to use. You can start over by using organic posts for free to kickstart your social media marketing campaign for beginners.

Like every other reliable business marketing strategy, your social media marketing campaign should also start with a proper plan.

When you are preparing the right social media plan, here are some additional tips:

  • Set specific social media objectives. For instance, you can consider acquiring customers or raising conversion rates instead of just looking for more likes.
  • Research the competitors. Relevant competitive analysis can help you to know about working for other businesses in the given niche.
  • Conduct a proper Social Media audit. As a part of the audit process, we recommend this to look out for impostors that might be stealing your social media reputation.

Decide the Right Platforms for You

There are several social media platforms out there. Some of the famous ones are Facebook, Twitter, Instagram, LinkedIn, and others.

Depending on your social media marketing goals, you should select the right social media platform to execute the same. 

Know Your Audience Well

As you wish to target the respective audience through your social media marketing campaign, we  recommend identifying your target audience first.

With the help of relevant social media analytics, you can look forward to analyzing the end consumers’ behaviors and preferences.

Upon customizing your social media marketing strategies based on the users’ interests, you can look forward to gaining optimum success.

Expand the Audience

Once you are aware of the target audience, you can rethink the social media plan. It is time to look out for innovative ways to reach out to more target audiences in the given market. 

Conclusion

As a small business, you must pay attention to the right social media marketing strategies for optimum results.

Managing your social media can be a daunting task, and it’s good to know that there are helpful materials to guide you in using social media for your business. Here are some helpful materials to help you in incorporating social media to your business.

Digital Engagement Package A

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29 Oct
Marketing, Social Media

Facebook Page vs. Group: Which One Is Right for Your Business?

There is no denying the importance of Facebook for marketing your business effectively. Facebook is known to have over 2.41 billion active users monthly. 

Given its grand scale, businesses out there can look forward to leveraging the potential offered by this leading social media platform to remain competitive in the given niche or industry. 

Whether you are a blogger or a business organization, an individual, or a large-scale enterprise, creating a Facebook profile can be done either in the form of a Facebook page or a Facebook group. 

The question arises, “Which should I create?” “What is the difference between the two?”

In this post, Allison Todd –the Founder and Chief Strategist at SiMar –a leading social media marketing agency, unfolds the importance of both the profiles for your online presence.

What is Facebook Page?

We can define a Facebook page as a  non-personal profile page –like the profile of a website, brand, organization, or enterprise.

You can look forward to having multiple Facebook pages for different purposes. Facebook pages are known to differ from the typical Facebook profile in the sense that numerous individuals can run pages.

Moreover, pages can be liked or followed by anyone who has a profile on Facebook. At the same time, the posts on pages can be promoted and monetized as well.

What is a Facebook Group?

It serves as a hub or forum for group discussions to share relevant information with individuals sharing some interest, location, or any other common trait out there.

For instance, specific Facebook groups of individuals working in a particular industry, from the same neighborhood, interested in a common topic, and so more. 

Which is the Best Option for Your Business?

Facebook Page vs. Group: Which One Is Right for Your Business?

Pages Show Better on Google Search Results

When it comes to the overall Google search results, pages are known to beat Facebook groups. Therefore, if you decide to create a dedicated Facebook group for your business or enterprise. You might miss the significant opportunities of Google search engines. 

Facebook Pages Meet Expectations

Facebook pages are also expected to meet the end-users’ unique expectations. For instance, you can think of some brand or company and search for the same on Facebook. You will come across multiple results in the form of individual accounts, pages, and Facebook groups.

When you are unsure which one is the right option, you will consider using the filter option to search for the right page. Facebook tends to be more focused on the respective business pages in comparison to groups. 

Groups Create Better Community

The main idea of creating a group is the individuals or parties involved in the same can relate to and communicate. Therefore, groups help in boosting communication with their respective members.

Conclusion

Based on your unique business requirements, you can choose over a Facebook page or group for your business!

Position 2 Profit Membership

 Entrepreneurship is hard but you don’t have to do it alone. Members learns about the Scale to Profit System, business development, business operations, sales techniques, building the perfect team. With your monthly membership, you get live group coaching sessions, exclusive invites, early event access and e-books full of techniques and templates.  Plus, the monthly newsletter highlights members and markets their current projects.

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06 Mar
Grow Your Business

How Social Is Your Business?

It’s March, 2019, raise your hand if you are still saying you don’t have time for social media? How social is your business? Perhaps you don’t see the value in social media for your business.  And, if that’s the case, I would love to persuade you to reconsider. 

Without a social media strategy you are under-utilizing social media. How will you achieve your goals without identifying your target audience and knowing what they want? And posting to be posting will soon overwhelm you.   Plus, you are trailing behind your business competitors.  Even worse, leaving revenue behind.  

Social media gives you an all access pass to directly connect to prospects, customers, business partners and brand champions. Facebook has more than 1.8 billion monthly active users. But, it takes more than a Facebook post or an active Twitter account to call yourself an active social media marketer. You must get involved and connect with your target audience. Use your expertise and conversation skills to make each moment count. Doing so will boost your brand in the digital market.

Whatever your choice, it’s essential for businesses to begin using more social media. If you are selling products or services, you will find the largest blend of demographics on social media. Thus, being able to sell almost anything once you find your audience. To see the results you need, you’ll meed a bit of patience and perseverance. Build a community around your business. Then learn more about them.  It’s super important that you are taking advantage of the marketing tools available to you.  I love Hootsuite because I can schedule and go.  The Repost App is another favorite.  

Either way, if you are ready to get social with your business, I am here to help. My social media mastermind is designed to keep you in front of your audience and humanize your brand. Let’s tell your story and ensure your audience learns more about your brand value? Schedule your discovery call and let’s grow.