Tag: business tips

What’s Your 4th Quarter Business Strategy?

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Here Are 4 Reasons You Need to Hire a Growth Strategist Today.

We’re heading into Quarter 4 of 2021, and the year has flown by. It seems that we were laying down our annual goals only yesterday, combining our business New Year’s Resolutions. Suddenly, we’re almost at the same stage once more. 

As we enter quarter 4 of 2021, strategies demand to be refined, as it’s the last hurdle before we look at the annual data and reset our goals. 

So, what’s your 4th quarter business strategy? And how does it tie into your goals? 

Perhaps you’ve yet to revisit your overall business strategy. And, perhaps, you’re considering hiring a growth strategist to help you push for that final quarter to achieve your goals.

If so, here are 4 reasons you should hire a growth strategist today. But first:

What Is A Growth Strategist In Business?

In business, a growth strategist is a person who focuses mainly on the growth and development of a brand. They have expert knowledge of business strategy and how to propel a business from the land of startup to the universe of global recognition. 

Reasons You Need To Hire A Growth Strategist 

Outsourcing can, at times, feel frightening. We fear an empty investment, or worse still, a negative return on investment. However, hiring a growth strategist is fundamental to your business’s development. And, if you hire a qualified growth strategist with excellent experience and past results, you can guarantee that the investment won’t be empty. 

1. Growth Strategists Focus On Strategy And Have A Unique Set Of Tools 

Working in your business rather than on your business has consequences. You’re unable to view your business strategically because you’re too close to it. Having an outsider assess your current strategy, aligning it with your future goals, will allow you to understand whether it’s realistic, ambitious, or whether you’re pitching far too low.

Growth strategists also have a specific set of tools that have been crafted for the sole purpose of business growth. You’ll want those on your side when up against the competition. 

2. Growth Strategists Take Bold Action 

Without growth strategists, brand owners are prone to overthinking, sitting nicely in their comfort zone. The truth is, though, as they sit there watching the world go by, they’re actually missing out on hundreds of thousands of growth opportunities. 

It can be difficult for a brand owner to take risks and step outside their comfort zone. However, with the assistance of a growth strategist, you’ll be encouraged to take the risks that will pay off. 

3. Growth Strategist Focus On Short, Mid, And Long Term Goals 

With many marketers, the main focus tends to be on long-term goals. There are benefits to this, of course, as it allows your business to grow throughout time. However, there need to be short and mid-term goals to fund your business growth in the meantime.

Growth strategists are experts in short-term strategies and how to feed them into your mid and long-term goals. 

4. Growth Strategists Know All The Current Digital Trends And How to Use Them For Brand Growth 

Keeping up with the latest digital trends can be almost impossible when you’re wearing every single hat for your brand. Hiring a growth strategist means you’ll be saving time, energy, and effort, allowing you to remain in your zone of genius for the wellbeing of your brand. 

Plus, you’ll be including proven routes to success within your strategy, guaranteeing growth. 

Hire A Growth Strategist Today. 

As quarter 4 takes us under its wing, we reassess and reevaluate our current strategy and how it’s worked for the past 3 quarters of 2021. With the 4 reasons listed in this post, hiring a growth strategist allows you to end the year with a bang, meeting your business goals, and placing you in a strong position for the beginning of the upcoming year. 

Contact us today and schedule an appointment with Coach Allison to see how a business strategist can help uplevel your business.

Naming Your Business: Know The Essentials

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So, you have finally decided to let go of your 9 to 5 daily grind and decide to pursue your entrepreneurial skills. You already have thoughts on what products to sell or what services to offer. You are also contemplating certain aspects of your business portfolio that require more attention. Then, there’s the most challenging part—what to call your business?

What’s In A Name?

Naming a business is one of the most challenging aspects of starting a business from scratch. You can’t just call it after your name or a celebrity or some word that caught your fancy. Each name has to sum up everything that represents your products or services to their target users. It must differentiate you from competitors. Above all, it must embody the philosophy behind your business.

6 Essential Tips in Naming Your Business

That, in itself, is a huge undertaking. Sometimes, crafting a name for your brand can be the most challenging of all. Though it may trigger anxiety, We should search for the perfect name in a fun and creative way. To do that, here are some great key points to consider:

Tip #1 – Relate it to your vision.

Crafting the perfect business name should not be limited to what you are trying to achieve now. Think long term. How do you see your business 5 or 10 years from now? Will you be branching out? Will you be adding more products or services? Where do you wish to expand? Consider your overall vision and start de-listing the names which may sound off vis-à-vis your vision. If you want to stay local with no idea for expansion, a name that we can embrace locally will do. However, if you plan to expand, go for corporate-friendly names. So, visualize the big picture, and everything will fall into place.

Tip #2: Consider crowdsourcing.

Crowdsourcing is the “it” thing these days. When you already have a target market in place, finding their voice in all these will guide you to the best name for your business—one that will represent the voice of those who are going to buy it. Be reminded that you will please your customers later on. Giving them a slice of your entrepreneurial prowess will help hasten the forging of trust and loyalty to your brand.

Tip #3: Consider your target market.

Like the concept of crowdsourcing, your target market will have a big say in how your business name is perceived in the market. So, consider looking into their needs and values. Consider names that reflect their views as well as their inclination. This will help them relate to your products or services and eventually earn their confidence in the process.

Tip #4: Reflect your style.

Regardless of the size of your business, the name or brand must reflect its “personality.” A business name must represent who you are. This, however, is directly related to your target market. This connects to what class in the society you are trying to capture. From there, you can come up with a unique name that embodies your business personality and style.

Tip #5 – Don’t forget your online presence.

You are going to have a website and a social media page. These are today’s lifeblood when it comes to marketing and advertising a business. You would not want to have a business name with no available domain or one that’s been in use on Facebook, Twitter, Instagram, Pinterest, and so on. It will defeat the purpose of carving a unique and exceptional presence. So, before you register that business name, check for availability. Many Webhosting services can help you with that, or perhaps, a quick search on Google will do. Remember, search engines are also elemental for your business success later on.

Markets are primarily visual. So, make sure to create a logo that’s not just unique but one that truly complements your business name and personality. Hire a graphic designer—design one on your own. Use initials or specific shapes and forms. Just don’t forget.

Conclusion

Your business name must be easily relatable to your customers. It must also communicate to them without any explanation whatsoever. Use your inner genius, or consider reaching out to professionals who can steer you to that one perfect name.

Still in limbo on what to name your business? Let SiMar help you find one. We offer comprehensive business management solutions from start to finish. Call us.

Naming Your Business: Know The Essentials

Tech Tips That Make Business Easier

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Some benefits of incorporating technology in your business include efficiency, security, and reliability. As a smart entrepreneur, you have probably employed some level of technology into your business. However, to get the best out of your team and your tech, you should explore all avenues for business growth.

Other than the basic digitization of company records, there are some simple technological applications that most entrepreneurs tend to overlook.

Cloud Computing

Cloud computing offers the ease of having your computer resources on demand, especially data storage and computing power, without direct active management by the user. It is growing in popularity, however, many are not taking full advantage of its benefits. The ability to access digital storage capacity is major. We’ve all had bad experiences trying to update business records only to realize our storage is full. Or even worse, when the hard drive crashes and takes years of information down with it. Storing business records in the cloud is safe and it makes information accessible to all members of your team regardless of their location.

Data Analytics

There is a broad range of software designed for the analysis of your company’s data. This software has a wide range of applications from identifying the popularity of your brand to analyzing the productivity of your team. Data analysis is an invaluable tool that analyzes your raw data to find trends and answer questions. It can guide you in making optimum decisions for your business. Some of these data analysis software are very easy to set up and use. A short course on the basics would put you in a position to see a data-based picture of your company.

Productivity Software

The way we communicate and share information is changing. And the way we work and offer our services is bound to follow suit. Productivity software is at the forefront of this change. It influences the way employees complete their job tasks and how employers track their productivity. The days of walking around the office and looking for things are gone. Today, the smart entrepreneur employs productivity software to share information, stop time wasters and understand the time investment needed for success. It is advisable, now more than ever, that employers get ahead of the curve and begin using productivity software now.

The basic application of cloud computing, data analytics and productivity software can be done by you. However, to get the best out of today’s technology, agencies and consulting firms dedicated to infusing technology into businesses, is the best way to go. Many offer done for you, done with you or do it yourself services that will allow you to set your business up for success.