In April 2020, Clubhouse launched, and many business owners have capitalized on the evolution and drastic growth it has endured. Clubhouse offers a variety of benefits to business owners, and it’s down to these benefits that the app has become a starter point for many entrepreneurial sales funnels.
In this post, you’ll learn about the app and how to use it as an entrance to your business funnel.
What Is Clubhouse?
Clubhouse is an app which can be used on your smartphone. Until May 21st, 2021, it was only available to iPhone users. Now, though, it can be used by iPhone and Android fanatics all around the globe.
Clubhouse is classed as a social media application, but unlike Instagram or Facebook, it functions and thrives through audio only.
Users can host rooms, listen in to other people chatting and educating, and conduct or take part in live interviews.
When you first join, you’ll be asked to input your interests. These include technology, literature, entrepreneurship, and health.
You’ll then be able to create a biography. Unlike Instagram which has a strict character count, you have more freedom to capture what your brand does. You also then link your Clubhouse account to Instagram.
What Are The Benefits of Using Clubhouse For A Business Owner?
There’s a reason why from launch day to February 2021, there were 10 million downloads globally. For a business owner, Clubhouse can:
Allow you to connect and network with other business owners. This is particularly useful if you run a service-based business, as you’re able to swap services or collaborate together.
Position you as a thought leader through your verbal contributions.
Encourage you to build a loyal fan-base.
Learn from others about areas you feel you lack confidence in.
Capture more leads.
Push your other social media channels – particularly Instagram – and gain more engagement.
Extend your brand’s reputation.
How to Start Your Business Funnel With Clubhouse
It’s not as simple to create a business funnel on Clubhouse than other social media apps, because Clubhouse doesn’t include paid advertising, nor are you able to send and receive direct messages. On top of this, the links added to Clubhouse aren’t clickable, so it all requires more effort from both business owner and consumer.
However, the rewards far outweigh the struggles. And there are ways around these complications. Here are 4 steps to build a solid business funnel with Clubhouse.
Step 1: Build A Loyal Following
As with any social media marketing strategy, it revolves around the engagement and commitment levels of your audience. Therefore, you’ll need to be consistent with your Clubhouse efforts. Host Clubhouse rooms and join rooms that your audience spends most of their time in. Raise your hand to speak and share your expertise.
Step 2: Optimize Your Bio For Success
Your biography on Clubhouse is fundamental for success. Therefore, consider your brand’s voice and infuse it into each and every word in your bio. Show the key benefits to your product or service, and make sure the bio is talking directly to your demographic. Consider your bio your own personal website on Clubhouse.
Step 3: Use Engagement Pods
An engagement pod is simply creating rooms on topics you’re knowledgeable and passionate about.
Find other users who you can collaborate with and create content that genuinely serves your audience. You can then create an engagement pod as a team, which will fast track the results.
Step 4: Make Sure Your Instagram Channel Is Linked
As mentioned before, Clubhouse doesn’t support direct messaging. Therefore, after dropping serious value bombs and gaining interest from listeners, they are unable to message you directly in the app.
It’s for this reason that you must ensure your Instagram account is linked. This is where users will approach you, and you can use this as a way of measuring Clubhouse success.
Clubhouse Is A Winning Asset To Any Business Owner
Whether you run a service-based or product-based business, Clubhouse offers a wide variety of benefits that can help your business grow.
It’s important – as with any form of social media marketing – to stay consistent and center your content around your audience.
Then, ensure your bio is optimized for success with clear calls to actions, and ensure your Instagram account is linked for when your inbox fills up with leads from Clubhouse!