Sales Success Part 1: Building The Know, Like, & Trust Factor
18 Oct
Business Coach, Grow Your Business, Grow Your Expertise, Marketing, Productivity

Sales Success Part 1: Building The Know, Like, & Trust Factor

Attention sales teams: want to be let in on a little secret? Relationship building is the key to sales success. You can have the best product or services in your marketplace, but if you don’t create an authentic relationship with your audiences and prospective customers, all of these traditional factors become obsolete. 

While product might have been the draw that brought new clients to your door, it is your personality and customer service that keeps them coming back. 

What Is The Know, Like, & Trust Factor And Why Does It Matter?

To put it simply, having the know, like, and trust factor are the three secret ingredients to becoming a more personable salesperson. Achieving all three of these “it” factors will allow your customers to feel more comfortable and confident with their purchasing decision. This is because these factors will help them… 

  • – Know who you are and what you care about
  • – Enjoy your personality and like spending time with you
  • – Trust your judgement and recommendations 

3 Steps For Building The Know, Like, and Trust Factor 

Let’s dive into tangible ways to build your companies know, like and trust factor: 

#1: Build The Know Factor By Honing In On A Unified Brand Message

One of the most effective ways of showing consumers who you are is through maintaining a strong and unified brand voice before, during, and after the sales process. This is because a brand voice communicates your brand’s values, beliefs, perspective, and overall personality. 

#2: Build The Like Factor By Being A Good Listener 

Let’s face it: who doesn’t love feeling seen and heard? Showing interest and listening to your customers needs and goals is especially important for increasing likeability and closing your sales. One insightful statistic revealed that 68% of B2B consumers are lost from a salesperson with indifference or perceived apathy, not from making a mistake. 

#3: Build Trust Factor By Creating Killer Content 

One of the best ways for winning prospective clients over is establishing your credibility as an authority in your industry. When you position yourself as an expert, they are more likely to trust your product and believe its benefits once they get to the sales process. 

Content marketing is one of the best ways to accomplish this goal. In fact, 96% of the most successful content marketers believe their audience views them as credible and trusted. Some of the best pieces of content for establishing trust and credibility include in-depth blog posts, articles, and podcasts. 

Elevate Your Sales Strategy With Allison Todd Today

If you are ready to nail your next sales pitch, I would love to help you reach all of your goals. With 20+ years of experience helping businesses hone in on an effective sales strategy, I am ready to take your business to the next level. 

For even more dynamite tips and tricks on building the know, like and trust factor for sales success, click here to check out part two of this blog series today! 

Sales Success Part Two: More Tips For Building The Know, Like, & Trust Factor

Are you sick of prospective clients slip through the cracks? If so, it might just be the perfect time to focus on the personal component of sales. While it can be all too easy for an eager sales team to see dollar signs when looking at clients instead of a person in front of them, it is crucial to look at them as human beings first and foremost.

In fact, establishing WHO you are as opposed to WHAT you are selling in the sales process is crucial for keeping customers coming back for more. So much so that 42% of consumers would pay for a more welcoming experience and another 65% find positive customer experience more influential than advertising! 

This is where the importance of building your know, like, and trust factor comes into play. 

3 Bonus Steps For Building The Know, Like, & Trust Factor

In addition to part one of this blog series, I’m back more ideas for helping you increase your know, like, & trust factor to create a more personable sales process: 

#1: Build The Know Factor By Putting Your Name Out There 

The more often someone has heard of you and your brand, the more likely they are to feel confident in what you have to offer. Some of the best tactics for boosting your brand awareness and know factor for your target audience are by snagging guest blog post slots on credible sites, creating content with other businesses in your industry, and appearing as an interview guest on a show or podcast whenever possible. 

#2: Build The Like Factor By Finding Shared Interests

While the majority of the conversations with your audiences and clients should be focused on the business side of things, creating more real human connections will make the interaction more memorable. Within the small moments of chit-chat and building rapport, try to find a shared interest or belief to keep you connected and build up your like factor.

#3: Build The Trust Factor By Staying Authentic To Yourself

If a salesperson or company isn’t being open and honest about their true thoughts and opinions with prospective clients, it can lead to feelings of distrust. On the other hand, maintaining authenticity will remind clients that you are more than just a business trying to make money. 

Some of the easiest ways to stay authentic are by answering questions transparently and avoiding overtly salesy language. In fact, 61% of consumers report that one of the top ways to create a positive sales experience is when companies aren’t pushy. 

Don’t Wait To Achieve Your Sales Goals With The Help Of Allison Todd

By putting these ideas into action, you’ll be well on your way towards better customer service and increased sales in no time. Whether your business is in the stage of ideation, launching, or scaling, business coach, I cannot wait to help you bring all of your business ideas and dreams to life. 

To learn more about what a partnership with an experienced business coach can look like for your company, don’t hesitate to get in touch to get started today! 

6 Ingredients For Building The Know, Like, And Trust Factor

  • Step #1: Build The Know Factor to show customers who you are 
    • Action Step #1: Hone in on a consistent brand voice throughout your messaging 
    • Action Step #2: Put your brand name out there as much as possible 

  • Step #2: Build the Like Factor to create strong relationships and rapport with clients 
    • Action Step #1: Actively listen and show excitement for who your consumers are
    • Action Step #2: Find a personal connection with customers through shared beliefs and interests 

  • Step #3: Build The Trust Factor by establishing credibility 
    • Action Step #1: Create online content that shows your brand’s authority on a subject matter
    • Action Step #2: Maintain authenticity in every client and audience interaction 
The Lean Growth & Scale Plan by Coach Allison Todd
17 Oct
Business Coach, Entrepreneurship, Grow Your Business, Grow Your Expertise, Productivity, Team Management

The Lean Growth & Scale Plan by Coach Allison Todd

  • 1. How To Grow Your Brand Without Losing Its Voice Or Values
  • 2. The Simple Way To Grow Your Brand Without Losing Touch With Your Values
  • 3. Don’t Focus On Brand Growth Without Reading These Essential Tips First

Want to grow your brand but struggling to figure out the best way to go about it? Developing and expanding your business should be an exciting time. But often, information overwhelm turns it into a stressful one. 

By getting back to the basics of who you are and what you want your brand to stand for, you can create a growth strategy that feels authentic and real—two things customers love. 

Sometimes Less Is More 

These days we want everything all at once. When it comes to business, this translates into developing a blog, building up social media, starting a podcast, creating a YouTube channel, and writing a book. 

It’s easy to convince yourself that you need all the bells, whistles, and TikTok followers to be successful online. But ditching some of the “clutter” will help you focus. 

Growth by subtraction helps business owners zero in on the areas they want to develop.By taking some of these plans away and focusing on one step at a time, your business will grow at a steady rate. 

Make Technology Is Your Friend—Use It Effectively

There many intuitive tools and platforms out there that can help your business. But not all of them will suit your business needs. So choose the software wisely by only using technology that: 

  • – Segments leads and customers so you can create highly targeted marketing content and campaigns.
  • – Measures prospect engagement with your website and marketing campaigns to focus resources on those prospects showing “buying signals.”
  • – Generates leads with premium content offers embedded on your website and marketing content.
  • – Tracks your sales activity and follow-ups with CRM software.
  • – Manages and monitors your sales pipeline to keep you on track towards your business goals.

Tech makes growing a business easier if it fits. It should never make life more difficult. 

Turn Your Website Into Your Online Sales Guru

Humans ask Google a LOT of questions. So if you want to get discovered online, invest in a decent website. Make sure it has strong SEO and the copy and content are well written. 

To grow a business, it’s not enough to leave a website to stagnate. It needs to be updated regularly and checked using online analytics tools. If it’s not working, figure out why and make it right. 

Mix It Up With A Variety Of Marketing Channels

Cold-pitching may have worked 10 years ago, but unless you’re at the top of your game on how to cold-pitch, it’s a limited marketing strategy.  

And when it comes to blogs, writing generic listicles bombarded with CTAs and hoping they’re going to bring in leads isn’t going to work. Get creative with your blogs, mix it up with education, entertainment and value (hey, just like this one.) 

Evolve your business development approach to keep up with the evolution of the buying process.

Embrace Video Marketing

Cisco predicts that “by 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.”

Miss out on video, and you’re missing out on a HUGE number of marketing opportunities. 

Not a fan of being on camera? Good news. Not all videos have to feature you. They can be: 

  • – Tutorial videos
  • – Case studies
  • – Customer support and how-to videos
  • – Social media posts like reels and IGTV

Get Yourself A Business Coach And A Supportive Community 

Business can be a lonely old world sometimes, especially if you’re the one at the top making all the decisions. 

Reaching out and joining a community of other entrepreneurs provides a system of support. And hiring a business coach shows your keen to invest in yourself and your business. 

The Business Growth 90-Day Plan is an effective way to boost your brand without losing its integrity. Click here to learn more and discover if it is a good fit for your business.

What Is A Life Coach? How 1:1 Coaching Can Help You Move Forward And Crush Goals
08 Oct
Allison Todd and Friends, Business Coach, Confidence Culture, Grow Your Business, Grow Your Expertise

What Is A Life Coach? How 1:1 Coaching Can Help You Move Forward And Crush Your Goals

Have you ever found yourself stuck in life? Whether you’re at a loss for what you want to do or you have an end-goal in mind but no clue how to get there, feeling stuck in life is all too common. And chances are, a life coach is someone you could benefit from greatly to provide that necessary nudge in the right direction. 

Life coaches are specialists who help their clients analyze where they are now, where they want to be in the future, and how to connect the two. They help people who aren’t sure how to move forward or what their next best step is by looking at what obstacles are getting in the way and helping an individual find solutions to overcome them. 

How Does it Work?

While the process of working with a Life Coach is similar to how therapy works, it differentiates itself by focusing more on the future rather than looking at your past and understanding your present. Life coaching is more direct in nature and gives individuals the encouragement they need to move past any resistance that’s keeping them from their goals. 

Typically, a coach will begin your relationship with a discovery call during which they’ll ask questions to get to know you a little better and to figure out how they can best help you.

You’ll discuss the frequency of your meetings and if there is any “homework” that they may want you to do before your time together. More than likely, they’ll send you some paperwork to fill out that will help them identify your current obstacles and background. 

Once your sessions start, your time together will be spent discussing what goals you have for your future and the things that are keeping you from achieving them. While your coach won’t tell you the exact roadmap or steps to take, they will help you define them for yourself. At the end of your time with a life coach, you’ll walk away with actionable steps to get you on the path to where you want to go. 

Work with Me

I’m a Life Coach based out of Atlanta and I have over 15 years of experience in the coaching industry. I like to call myself a “confidence coach,” because I feel like my mission is to empower driven, passionate entrepreneurs to launch, grow, and scale their businesses and achieve the success they deserve. 

I found my way into the coaching industry after serving in several leadership roles including my current position as Corporation Relations Manager for United Way of Greater Atlanta.

I earned my Masters of Arts in Human Resource Management and Development from Webster University and my Bachelors of Arts in Communication Theory and Rhetoric from the University of Missouri-St. Louis.

In conjunction with my coaching business, I created a Business Clarity Mastermind that’s open to the public and teaches practical strategies and tools to take action and grow your business. 

If you’ve been spinning your wheels about where your life is headed and still haven’t found any traction, I would love to talk about how I can get you back on track and moving towards the future you envision. Your path to progress is just one click away. 

Video Strategy: Create Your Customer’s Path to Purchase
24 Sep
Business Coach, Digital Marketing, Grow Your Business

Video Strategy: Create Your Customer’s Path to Purchase

What was the last item that you purchased? Have it in mind? Great, now think about the steps that you took before purchasing it. Chances are, much of the process was done subconsciously, unless it was a major purchase.

Even for insignificant items, your mind likely walked through three stages that are known as the buyer’s journey, which include awareness, consideration, and decision. 

Consumers go through these stages with nearly every purchase, and it’s the seller’s responsibility to help them get from the first step through to deciding to purchase.

Recent studies have shown that the use of video is becoming increasingly effective at helping a buyer make their mind up. We’re going to show you how video can be used in each stage to help close more sales for your business. 

Stage One: Awareness

In the awareness stage, a buyer has identified a problem or need and is trying to find a solution to it through research. During this stage, videos that address your customer’s “pain points” are most effective. 

Introduce yourself, what you can provide, and how it can fix their issue. Be specific about how you can help them and remind them where they can find you and how to connect. 

Stage Two: Consideration

Next up is the consideration stage. Your buyer is fully aware of their problem at this point, and they’re ready to find a solution. 

They should know about your business by now, but they’re not quite sold yet and are still considering other options. Now is the time for your “explainer video” where you give them the answers they need and offer valuable content about your products and services. 

Stage Three: Decision

Now it’s time for your buyer to make up their mind and decide what solution they’re going to commit to. They’ve done their research, and it’s up to you to drive it home. 

Close the sale by building trust with client reviews and show them your success measures and impact. Do you have a study showing how you helped a past customer or how your service improved their lives in some way? Show them the details. Remember, the proof is in the pudding!

Ongoing Videos Lead To Future Sales

Using videos in your marketing helps to attract and retain committed, loyal customers. Once they’ve purchased something from you, it’s up to you to keep your brand at the forefront of their mind. This way, the next time they need a similar solution, they’ll turn to you.

One way to do this is by sending ongoing video content reminding them that you’re there for them whenever they need you. Send videos of new customer testimonials or new products; anything to stay current in their memory.

In today’s media-driven world, there are countless ways to get your message to the public and in front of your target audience. While you can always tell your customers why you’re the best, videos give you the ability to show them. After all, actions speak louder than words—and nothing speaks louder than high-quality video marketing. 

Customer Journey Map - Part 2
14 Sep
Business Coach, Confidence Culture, Grow Your Business, Grow Your Expertise, Productivity

Customer Journey Map – Part 2

A few months ago, we talked about what it means to have a [customer journey map] and how to create a customer journey map.

Today, we’re going to unveil the five stages of the consumer decision process so you can include them in your customer journey map. Then, you can build your business, increase your conversion rate, and, ultimately, succeed as a brand owner. 

Quick Re-cap: What Is a Customer Journey Map?

As we defined in Part 1, a customer journey map is a diagram – or many diagrams – that show each of the stages your visitors go through when interacting with your brand. This can be from visiting your website for the first time to interacting with your brand’s business Instagram page, to even buying a product or service. 

What Does Any Good Customer Journey Map Need? 

The main contribution to any functioning customer journey map is research and data. Without data, these are simply drawings without any underpinning evidence. 

The customer journey maps need to reflect the customer’s search intent and sentiment, individual goals, and touchpoints. 

There should be multiple customer journey maps to cover all bases. That means having a single customer journey map for your website will not suffice. Instead, you need to consider the different directions and journeys each individual will take. Use a heat map to determine the patterns and trends of the activity on your site.

It also demands journey maps for your other platforms. Think about how someone may navigate through your social platforms or blogs. Customer journey maps are effective but only when they’re used properly. 

What Are The Five Stages Of The Consumer Decision Process?

Customer journey maps rely on understanding the lead. The first factor in determining is where the lead is within the five stages of the consumer decision process:

1. The Awareness Stage

At this point, the lead becomes aware of your brand. This could be through a search engine, word of mouth, or any other marketing platform you’ve been using to advertise and promote your business. 

2. The Consideration Stage

This stage includes careful consideration of your product or service and often demands intense research. The consideration stage lasts longer depending on the price of your offer. The higher the price, the longer this phase lasts. This is down to the price being more of a risk. Competitors will be considered at this stage, too. 

3. The Decision Stage

Your prospect makes their decision at this stage. They will either purchase from a competitor, move back a stage, or purchase from you. 

4. The Retention Stage

If a purchase has been made, this stage is where the magic happens in terms of ROI. Research proves that if someone has already made an initial process, they’re more likely to purchase again. Adobe has demonstrated that 8% of website visitors who are existing customers constitute 40% of overall revenue.  

5. The Loyalty/Advocacy Stage

This phase takes the retention stage to a whole new level. This phase includes writing reviews and spreading positive comments through word-of-mouth. This phase encourages new leads to enter through the first stage, and so the cycle repeats once again. 

Why Do I Need To Consider The Buyer’s Stage In My Customer Journey Map?

As mentioned, the most effective customer journey maps are deeply rooted in research and data. But it’s also fundamental to understand your audience in depth.

The buyer’s stage will help cater to your customer journey maps with their current stage in mind, allowing you to personalize strategies to help each lead climb up the ladder, phase by phase, until they reach stage 5. Once there, they can help bring in new leads for you, playing their own part in guiding new leads up the ladder. 

How To Use The Buyer’s Stage In My Customer Journey Map

Now you’re clear about why you need to include the buyer’s stage within your customer journey maps, let’s consider how you can do this in practice. 

As with many marketing strategies, the key lies in understanding your target audience well. Once you are able to track data and view the common patterns and trends, you’ll be able to sort and categorize this data into buyer’s journey sections. 

This will allow you to consider the best methods to help them move up a stage. 

You will need various methods for each individual stage, focusing on techniques and elements that will help them up a level. 

For example, consider the consideration phase. At this point, your leads are locked in an internal battle trying to make a choice whether to spend money on your product or service, take their business elsewhere, or simply not buy anything at all. Therefore, you need to consider techniques that will help bring them over to the right side: purchasing from you. 

Some strategies that could help with this are using social proof or offering a discount. 

Implement The Buyer’s Journey Into Your Customer Journey Maps Today

As you can see, the buyer’s journey is absolutely critical when mapping out the navigation journey of your lead. By incorporating it, you can tailor your strategies to help them reach the top of the tower. Without it, though, you’re shooting blind, and you’ll find it challenging to achieve stage 5 status. 

What’s Your 4th Quarter Business Strategy?
08 Sep
Business Coach, Entrepreneurship, Grow Your Business

What’s Your 4th Quarter Business Strategy?

Here Are 4 Reasons You Need to Hire a Growth Strategist Today.

We’re heading into Quarter 4 of 2021, and the year has flown by. It seems that we were laying down our annual goals only yesterday, combining our business New Year’s Resolutions. Suddenly, we’re almost at the same stage once more. 

As we enter quarter 4 of 2021, strategies demand to be refined, as it’s the last hurdle before we look at the annual data and reset our goals. 

So, what’s your 4th quarter business strategy? And how does it tie into your goals? 

Perhaps you’ve yet to revisit your overall business strategy. And, perhaps, you’re considering hiring a growth strategist to help you push for that final quarter to achieve your goals.

If so, here are 4 reasons you should hire a growth strategist today. But first:

What Is A Growth Strategist In Business?

In business, a growth strategist is a person who focuses mainly on the growth and development of a brand. They have expert knowledge of business strategy and how to propel a business from the land of startup to the universe of global recognition. 

Reasons You Need To Hire A Growth Strategist 

Outsourcing can, at times, feel frightening. We fear an empty investment, or worse still, a negative return on investment. However, hiring a growth strategist is fundamental to your business’s development. And, if you hire a qualified growth strategist with excellent experience and past results, you can guarantee that the investment won’t be empty. 

1. Growth Strategists Focus On Strategy And Have A Unique Set Of Tools 

Working in your business rather than on your business has consequences. You’re unable to view your business strategically because you’re too close to it. Having an outsider assess your current strategy, aligning it with your future goals, will allow you to understand whether it’s realistic, ambitious, or whether you’re pitching far too low.

Growth strategists also have a specific set of tools that have been crafted for the sole purpose of business growth. You’ll want those on your side when up against the competition. 

2. Growth Strategists Take Bold Action 

Without growth strategists, brand owners are prone to overthinking, sitting nicely in their comfort zone. The truth is, though, as they sit there watching the world go by, they’re actually missing out on hundreds of thousands of growth opportunities. 

It can be difficult for a brand owner to take risks and step outside their comfort zone. However, with the assistance of a growth strategist, you’ll be encouraged to take the risks that will pay off. 

3. Growth Strategist Focus On Short, Mid, And Long Term Goals 

With many marketers, the main focus tends to be on long-term goals. There are benefits to this, of course, as it allows your business to grow throughout time. However, there need to be short and mid-term goals to fund your business growth in the meantime.

Growth strategists are experts in short-term strategies and how to feed them into your mid and long-term goals. 

4. Growth Strategists Know All The Current Digital Trends And How to Use Them For Brand Growth 

Keeping up with the latest digital trends can be almost impossible when you’re wearing every single hat for your brand. Hiring a growth strategist means you’ll be saving time, energy, and effort, allowing you to remain in your zone of genius for the wellbeing of your brand. 

Plus, you’ll be including proven routes to success within your strategy, guaranteeing growth. 

Hire A Growth Strategist Today. 

As quarter 4 takes us under its wing, we reassess and reevaluate our current strategy and how it’s worked for the past 3 quarters of 2021. With the 4 reasons listed in this post, hiring a growth strategist allows you to end the year with a bang, meeting your business goals, and placing you in a strong position for the beginning of the upcoming year. 

Contact us today and schedule an appointment with Coach Allison to see how a business strategist can help uplevel your business.

business confidence
06 Sep
Business Coach, Confidence Culture, Grow Your Business

Does Business Confidence Affect Business Clarity? Why is it Important for Business Growth?

The three business essentials are clarity, confidence, and conviction. But can you have one without the other? And does the level of one essential impact the others? 

Ultimately, does confidence impact clarity? Why? And what does that mean for your business and it’s growth? 

We’ll be exploring the direct link between business confidence and business clarity in this post and how you can leverage it to maximize brand growth. 

What Is Business Confidence? 

As you’ve probably guessed, business confidence involves being sure of one’s decisions when it comes to their business. 

Business confidence levels have a direct impact on the overall well being of a brand.

If, for example, a business owner isn’t sure about the decisions they’ve made, this will be communicated to the audience. A lack of confidence is difficult to disguise. 

What Is Business Clarity? 

Business clarity is how clear your business is. This ranges from being able to clearly articulate what your business does, how it does it, and why to having a clear vision of where you want your brand to go. 

Many entrepreneurs would argue that clarity is the most important factor in any business. But, can you have clarity without confidence? 

How Business Confidence And Business Clarity Work Together

To build a meaningful business with purpose, you’ll need both business confidence and clarity. Without confidence and clarity, you’ll quickly spiral out of control, which can have devastating consequences for your brand. 

Imagine you’re hunting treasure. For this, you’ll need a map. If the map is muddy and stained with little clarity, it becomes tricky to read it. 

If you have little confidence in map reading, you may decide early on that the task of finding treasure is too difficult, making you throw in the towel without giving it a go.

Now, imagine these two challenges together.

First, you have no confidence in map reading.

Second, the map is almost impossible to read due to the physical state of it. 

With these two together, the chances of you finding the hidden treasure – in this case, building a successful business – are slim. 

However, if you were more confident in map reading and the route was clear, your determination levels would be higher, and you’d be a massive step closer to uncovering the treasure. 

Ultimately, business confidence and clarity work together. You gain confidence when you have clarity over your brand. And you gain clarity over your brand when you are confident in your skills and what you have to offer the world. 

How To Find Business Confidence and Clarity 

If you feel your path to success is muddled, you’ll need to revisit your foundations. That means documenting your strategy, your audience avatar, and understanding where you want your business to go. 

With clarity, you’ll gain confidence. And, as we both know, you need both to succeed.

Business confidence plays a massive role in business clarity, so ensure you factor in both of these elements to your business fundamentals. 

The Business Fear List: 7 Things Stopping You From Business Growth
03 Sep
Business Coach, Confidence Culture

The Business Fear List: 7 Things Stopping You From Business Growth

Running a business demands juggling many plates at once. Additionally, you’re forced to make investments – whether that’s an investment of your time, energy, or money. 

You’ve read hundreds of business books, listened to all the podcasts, and downloaded every freebie going. 

And while your love for your business is burning bright, you’re left confused about why your brand hasn’t quite hit stardom level. 

The Business Fear List

Here are 7 things that may be stunting your business’s growth.

1. Your ‘Why’ Isn’t Clear. 

If you were asked ‘why did you launch your business?’ and your response revolves around earning money, your values will communicate that you’re in this to make a fast buck. Your why should revolve around your brand’s core beliefs and how it impacts the world on a wider level. If you haven’t yet discovered your why, this is a fundamental you need to address before you can expect to see sales. 

2. You’ve Invested In Business Growth But Not Self-Growth. 

You cannot have business growth without self-growth. As you’re the owner of the business, you need to grow before the brand can. Unfortunately, this is a common mistake leaders make. They believe it’s all about strategies that will make their business boom, when that can’t happen until the leaders invest in themselves, first. 

3. Imposter Syndrome Is Prohibiting Your Growth 

Everyone – and I mean everyone – has felt like they’re ‘winging it’ at one stage. Imposter syndrome is a real crux to many business owners. It’s crucial to manage imposter syndrome productively and learn how to quiet the voice inside your mind telling you you aren’t worthy of success. 

4. Your Expectations Are Unrealistic 

There’s a difference between ambition and naivety. In our modern world, patience is a quality that’s running thin. You should aim to grow 1% every day. Smaller steps are sustainable, but massive leaps ahead make it tricky for growth to be consistent. 

5. You Haven’t Got A Clear Business Vision. 

Visions can adjust as you grow, but you must have a clear idea of where you want your business to go before it can evolve. There needs to be a documented plan of the direction you want your business to head in. Only then can you create a strategy to help you get there. 

6. You’re Trying To Do Everything Yourself 

It’s a well-known fact that to make money, you must first spend money. Determine your zone of genius, alongside elements you’re comfortable doing. Those that you feel are weaknesses to you should be outsourced to a professional. 

7. You Have A Dysfunctional Relationship With Money 

If you struggle to talk about money with others or even with yourself, it indicates that you have a toxic relationship with money. Sometimes, business owners fear success just as much as failure, though it’s not often spoken about. We can worry about what the consequences of success are. Nail down the route of your fear, specifically when it comes to business growth and success. Once identified, you can work on addressing and solving this issue for the well-being of your business. 

Business Growth Isn’t A Given 

Many startups make the mistake of buying into ‘if I build it, they’ll come.’ They also believe that if they invest in all the latest technology and gadgets, they will be able to build a thriving business that grows while they sleep.

But, this isn’t the case for the vast majority of business owners. First, you must nail your foundations, which includes self-work around mindset, visions, and goals. The strategies can then be built on top of this. 

I’m here to help you create the foundations you need for building your dream business. Ready to make a true change and clear the path to progress? Contact me today and let’s GROW!

How to Start Your Business Funnel With Clubhouse
31 Aug
Business Coach, Entrepreneurship, Grow Your Business, Marketing

How to Start Your Business Funnel With Clubhouse

In April 2020, Clubhouse launched, and many business owners have capitalized on the evolution and drastic growth it has endured. Clubhouse offers a variety of benefits to business owners, and it’s down to these benefits that the app has become a starter point for many entrepreneurial sales funnels. 

In this post, you’ll learn about the app and how to use it as an entrance to your business funnel. 

What Is Clubhouse? 

Clubhouse is an app which can be used on your smartphone. Until May 21st, 2021, it was only available to iPhone users. Now, though, it can be used by iPhone and Android fanatics all around the globe. 

Clubhouse is classed as a social media application, but unlike Instagram or Facebook, it functions and thrives through audio only. 

Users can host rooms, listen in to other people chatting and educating, and conduct or take part in live interviews. 

When you first join, you’ll be asked to input your interests. These include technology, literature, entrepreneurship, and health. 

You’ll then be able to create a biography. Unlike Instagram which has a strict character count, you have more freedom to capture what your brand does. You also then link your Clubhouse account to Instagram. 

What Are The Benefits of Using Clubhouse For A Business Owner?

There’s a reason why from launch day to February 2021, there were 10 million downloads globally. For a business owner, Clubhouse can:

Allow you to connect and network with other business owners. This is particularly useful if you run a service-based business, as you’re able to swap services or collaborate together. 

Position you as a thought leader through your verbal contributions. 

Encourage you to build a loyal fan-base.

Learn from others about areas you feel you lack confidence in. 

Capture more leads.

Push your other social media channels – particularly Instagram – and gain more engagement. 

Extend your brand’s reputation.

How to Start Your Business Funnel With Clubhouse

It’s not as simple to create a business funnel on Clubhouse than other social media apps, because Clubhouse doesn’t include paid advertising, nor are you able to send and receive direct messages. On top of this, the links added to Clubhouse aren’t clickable, so it all requires more effort from both business owner and consumer. 

However, the rewards far outweigh the struggles. And there are ways around these complications. Here are 4 steps to build a solid business funnel with Clubhouse. 

Step 1: Build A Loyal Following 

As with any social media marketing strategy, it revolves around the engagement and commitment levels of your audience. Therefore, you’ll need to be consistent with your Clubhouse efforts. Host Clubhouse rooms and join rooms that your audience spends most of their time in. Raise your hand to speak and share your expertise. 

Step 2: Optimize Your Bio For Success 

Your biography on Clubhouse is fundamental for success. Therefore, consider your brand’s voice and infuse it into each and every word in your bio. Show the key benefits to your product or service, and make sure the bio is talking directly to your demographic. Consider your bio your own personal website on Clubhouse. 

Step 3: Use Engagement Pods 

An engagement pod is simply creating rooms on topics you’re knowledgeable and passionate about. 

Find other users who you can collaborate with and create content that genuinely serves your audience. You can then create an engagement pod as a team, which will fast track the results. 

Step 4: Make Sure Your Instagram Channel Is Linked

As mentioned before, Clubhouse doesn’t support direct messaging. Therefore, after dropping serious value bombs and gaining interest from listeners, they are unable to message you directly in the app.

It’s for this reason that you must ensure your Instagram account is linked. This is where users will approach you, and you can use this as a way of measuring Clubhouse success. 

Clubhouse Is A Winning Asset To Any Business Owner

Whether you run a service-based or product-based business, Clubhouse offers a wide variety of benefits that can help your business grow. 

It’s important – as with any form of social media marketing – to stay consistent and center your content around your audience. 

Then, ensure your bio is optimized for success with clear calls to actions, and ensure your Instagram account is linked for when your inbox fills up with leads from Clubhouse! 

Relationships Are Currency—Especially In Business
26 Jul
Business Coach, Confidence Culture, Entrepreneurship, Grow Your Business

Relationships Are Currency—Especially In Business

Relationships are currency—and in business, they’re worth more than money 

The days of one-sided transactions and cold, impersonal interactions are long gone. Nowadays, people want to do business with those they like and feel comfortable around. 

We’re all busy, but it’s worth taking the time to build relationships because those connections can lead to great opportunities for your brand—opportunities you might not have otherwise had access to. Read on to learn more about the importance of relationships and how to start building them!

How Relationships Can Help Your Brand

You know that saying “it’s all about who you know?” Well, it’s true.

Never underestimate the power of a good relationship with your peers, contractors, clients, and even former co-workers. Having strong connections can lead to increased referrals and job opportunities, introductions to people who can help you reach your goals, and much more. 

In fact, in the same way that networking is an important step in advancing your career, relationships are just as vital when growing a brand. The more people you have on your side supporting, promoting, and recommending you, the more successful you’re likely to be.

While solid connections can absolutely hype you up, they can also provide you with feedback on your website, or advice on getting more clients. They can act as mentors who provide invaluable guidance as you grow your business —especially if the connection is someone who has been in your shoes before.

Not to mention the opportunity to meet a future business partner or podcast co-host!

Building strong business relationships requires time, effort, and consistency. Sometimes it’s hard work, but it’s worth it if you want your brand to succeed.

Best Practices For Forming Strong Business Relationships

Nobody reaches massive levels of success on their own. They almost always had help and support from other people to get there.

So now that you’re aware of the importance of business relationships, it’s time to go over some of the best practices to start forming and maintaining yours.

Be Kind & Generous

Look—everyone is busier than ever nowadays. And no one is going to be interested in connecting with you if you come off as unfriendly or pushy.

The most important thing to remember is that you should always be kind and generous with everyone, even if they’re not in a position to connect at that moment. Show grace in all of your introductions and meetings, and be open to connecting in the future.

Be Valuable

The best way to attract people who are willing to give you value is by giving out value yourself first. More than anything else, people will pay attention if you tell them what you can do for them. Offer one of your services for free or a discounted price, suggest a collaboration, or provide a connection that could help them with a problem.

Don’t Expect Something In Return

Even if you do give them something, don’t expect anything in return. This mindset will attract very different people than if you approach it with the assumption that everyone in your network is there to benefit you. Express genuine gratitude and appreciation for any kind of help, even if it’s just a simple answer to a question or quick introduction.

If you’re inconsiderate or disrespectful of their time, they won’t trust your intentions.

Build Your Brand By Building Relationships

Relationships can open up a ton of opportunities for everyone involved. If you want to learn more about building relationships that can help your brand, click here to discover about working with Alison Todd.

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