What To Do When You Have a Difficult Client
13 Nov
Business Coach, Confidence Culture, Entrepreneurship, Grow Your Business

What To Do When You Have a Difficult Client

As a business owner, the unfortunate truth is that not every client you take on is going to be a walk in the park. Inevitably, you’ll have a client come along that will prove to be quite difficult. 

The challenge with difficult clients is that they tend to be overly demanding and may even clash with your working style. You know you have to finish whatever work you’re doing with them, but you want to figure out how to do so with the least amount of pain. So, what do you do? 

Since your professional reputation is at stake, you need to come up with some strategies for dealing with a difficult client ahead of time so that when the inevitable happens – you’re ready. 

Tips for Dealing with Difficult Clients

When dealing with a challenging client, choose your words carefully to avoid confrontation and escalation.

  • – Listen well and acknowledge without apologizing. 

  • – Take breaks whenever you need to and/or limit communication, but be careful to do so in a way that doesn’t feel like you’re ignoring them.

  • – Emphasize that you’re working together toward a common goal. Discuss things in terms of the results you’re trying to get and make sure they understand you’re on the same team.

  • – If they’re asking you to do more than you offer, set clear boundaries and remind them gently of the job’s terms and your business’s capabilities. 

Even though they may be driving you insane, try your best to find a solution that’s quick and that will make them happy and get you both moving forward. Remember, the best-case scenario is to leave them satisfied and then avoid working with them in the future, if possible. 

As trying as these kinds of clients can be, keep in mind that it’s likely not personal. Simply chalk it up as a learning experience and move on knowing you’re better, and wiser, than you were before. 

7 Easy Steps For Better Business Communication
29 Oct
Business Coach, Confidence Culture, Entrepreneurship, Grow Your Business, Marketing

7 Easy Steps For Better Business Communication

Great communication is one of the most important skills for running a successful business. Overall, business communication is responsible for improving workplace efficiency, boosting morale, and creating a more open and collaborative environment for employees to thrive in. 

7 Ingredients For Unstoppable Business Communication

Despite the fact that 89% of people believe in the importance of effective business communication, only around 17% feel as if their workplace possesses it. Here are 6 ways to get started on improving your business’s communication style: 

#1: Find The Right Communication Channel

In today’s highly digitized workplaces, communication can take place on a multitude of platforms, so make sure that you are using the right one! Whether it’s an email, slack message, in-person meeting, or video call, it is important to think about the communication channels that you are using to deliver your information most effectively. 

For example, sending a couple of reminders can probably be accomplished in an email, whereas explaining a complex project might land better in a face-to-face meeting. 

#2: Value Listening Skills 

Business communication is so much more than just articulating YOUR thoughts and ideas. It is equally important to take a step back and listen to the needs and feelings of the coworkers around you to ensure that everyone feels heard and valued in a space. 

#3: Make Yourself Accessible 

Especially if you are a boss or leader, it is crucial for employees to know you are accessible to chat if they need to run something by you or have any questions or concerns. If employees don’t feel comfortable speaking out in the workplace, passive aggression and resentment are bound to happen. 

#4: Be Mindful of Body Language 

While the exact percentage of what communication is nonverbal versus verbal has been debated, the body language that you put out to others in the workplace oftentimes speaks louder than words. Great nonverbal communication starts with making eye contact, nodding, not crossing your arms, and leaning forward. 

#5: Keep It Simple

Many employees fall into the trap of using overly complex language and jargon while communicating with others, in turn leaving less experienced employees confused. To avoid this, always be mindful of the vocabulary you choose and keep communication simple whenever you can. 

#6: Ask Questions

Asking clarifying questions works wonders at clearing up any confusion or assumptions early on in a project or task, in turn saving stress and confusion down the line. Remember that if you have questions during a meeting, odds are other people in the room feel similarly and will appreciate your courage in asking. 

#7: Tailor Your Communication 

The way that you speak to your boss might look a little different than how you are speaking with a peer. In order to have effective business communication, it is important to know the audience that you are speaking to ensure you are tailoring your language and format of communication to best fit that specific dynamic. 

Maximize Your Business Communication With Allison Todd Today 

For more advice on improving your business’s operations from an experienced business coach and consultant, feel free to reach out today! 

For more advice on improving your business’s operations from an experienced business coach and consultant, feel free to reach out today! 

How To Make Black Friday Profitable For Business Owners
27 Oct
Business Coach, Digital Marketing, Grow Your Business, Marketing, Productivity

How To Make Black Friday Profitable For Business Owners

With an enormous $9 billion dollars spent by consumers on Black Friday in 2020 alone, this day undoubtedly presents businesses with an incredible opportunity to have more traffic and profit coming their way by partaking in the festivities. 

4 Tips For Running A Seamless Black Friday

With Black Friday and the holiday season just around the corner, it is the perfect time for businesses to start thinking about their strategy for participating in the sales and deals of this iconic shopping day. Here are 4 tips and tricks for running a profitable Black Friday: 

#1: Offer Loyal Customers Exclusive Perks 

If you have already done the hard part of making a sale and converting someone into a loyal customer, it is important to make them feel valued before the Black Friday experience by offering them exclusive perks and deals on top of the ones you’re running for the masses. This will make them feel more inclined to participate. 

Whether it’s through an SMS text or a targeted email, get your subscribers and loyalty program members excited for your upcoming deals by early access to deals, additional discount codes, and more. 

#2: Promote Your Upcoming Deals On Social Media

With 420 billion users active on social media in 2020, using these platforms for marketing is one of the most important tools for getting the word out about your businesses’ Black Friday events. 

Promoting on Instagram, Tik Tok, Facebook, and other popular platforms is a great way of creating buzz around your deals in the days leading up to it. 

One of the most important tactics to get engagement you desire are by using Black Friday-specific hashtags and captions so that people can find you more easily. 

#3: Go Above And Beyond Traditional Discounts

With thousands upon thousands of brands partaking in discounts on Black Friday, it is important to find innovative ways to stand out against the competition and create more incentives for consumers so that they focus on what you have to offer. 

Some of the best ways to go above and beyond are to offer free gifts and perks in addition to discounts, offer free shipping with every purchase, and provide future discounts after they make a Black Friday purchase. The possibilities are truly endless, so get creative with it! 

#4: Don’t Miss The Benefits Of Online Shopping 

One of the most important aspects of planning a profitable Black Friday is focusing on online shopping. With 93.2 million consumers online shopping on this day in 2019, it is just as important for businesses to take advantage of digital Black Friday and Cyber Monday deals in addition to the traditional brick-and-mortar Black Friday deals. 

Watch Your Black Friday Profit Soar With The Help Of Coach Allison Todd 

If you are looking for new ways to improve your business’s profitability for Black Friday and beyond, I am here to help. As a coach and consultant with 20+ years of experience, I am energized by the opportunity to transform entrepreneurs and corporations alike. 

To learn more about a partnership, don’t hesitate to shoot me an inquiry today! 

Sales Success Part 1: Building The Know, Like, & Trust Factor
18 Oct
Business Coach, Grow Your Business, Grow Your Expertise, Marketing, Productivity

Sales Success Part 1: Building The Know, Like, & Trust Factor

Attention sales teams: want to be let in on a little secret? Relationship building is the key to sales success. You can have the best product or services in your marketplace, but if you don’t create an authentic relationship with your audiences and prospective customers, all of these traditional factors become obsolete. 

While product might have been the draw that brought new clients to your door, it is your personality and customer service that keeps them coming back. 

What Is The Know, Like, & Trust Factor And Why Does It Matter?

To put it simply, having the know, like, and trust factor are the three secret ingredients to becoming a more personable salesperson. Achieving all three of these “it” factors will allow your customers to feel more comfortable and confident with their purchasing decision. This is because these factors will help them… 

  • – Know who you are and what you care about
  • – Enjoy your personality and like spending time with you
  • – Trust your judgement and recommendations 

3 Steps For Building The Know, Like, and Trust Factor 

Let’s dive into tangible ways to build your companies know, like and trust factor: 

#1: Build The Know Factor By Honing In On A Unified Brand Message

One of the most effective ways of showing consumers who you are is through maintaining a strong and unified brand voice before, during, and after the sales process. This is because a brand voice communicates your brand’s values, beliefs, perspective, and overall personality. 

#2: Build The Like Factor By Being A Good Listener 

Let’s face it: who doesn’t love feeling seen and heard? Showing interest and listening to your customers needs and goals is especially important for increasing likeability and closing your sales. One insightful statistic revealed that 68% of B2B consumers are lost from a salesperson with indifference or perceived apathy, not from making a mistake. 

#3: Build Trust Factor By Creating Killer Content 

One of the best ways for winning prospective clients over is establishing your credibility as an authority in your industry. When you position yourself as an expert, they are more likely to trust your product and believe its benefits once they get to the sales process. 

Content marketing is one of the best ways to accomplish this goal. In fact, 96% of the most successful content marketers believe their audience views them as credible and trusted. Some of the best pieces of content for establishing trust and credibility include in-depth blog posts, articles, and podcasts. 

Elevate Your Sales Strategy With Allison Todd Today

If you are ready to nail your next sales pitch, I would love to help you reach all of your goals. With 20+ years of experience helping businesses hone in on an effective sales strategy, I am ready to take your business to the next level. 

For even more dynamite tips and tricks on building the know, like and trust factor for sales success, click here to check out part two of this blog series today! 

Sales Success Part Two: More Tips For Building The Know, Like, & Trust Factor

Are you sick of prospective clients slip through the cracks? If so, it might just be the perfect time to focus on the personal component of sales. While it can be all too easy for an eager sales team to see dollar signs when looking at clients instead of a person in front of them, it is crucial to look at them as human beings first and foremost.

In fact, establishing WHO you are as opposed to WHAT you are selling in the sales process is crucial for keeping customers coming back for more. So much so that 42% of consumers would pay for a more welcoming experience and another 65% find positive customer experience more influential than advertising! 

This is where the importance of building your know, like, and trust factor comes into play. 

3 Bonus Steps For Building The Know, Like, & Trust Factor

In addition to part one of this blog series, I’m back more ideas for helping you increase your know, like, & trust factor to create a more personable sales process: 

#1: Build The Know Factor By Putting Your Name Out There 

The more often someone has heard of you and your brand, the more likely they are to feel confident in what you have to offer. Some of the best tactics for boosting your brand awareness and know factor for your target audience are by snagging guest blog post slots on credible sites, creating content with other businesses in your industry, and appearing as an interview guest on a show or podcast whenever possible. 

#2: Build The Like Factor By Finding Shared Interests

While the majority of the conversations with your audiences and clients should be focused on the business side of things, creating more real human connections will make the interaction more memorable. Within the small moments of chit-chat and building rapport, try to find a shared interest or belief to keep you connected and build up your like factor.

#3: Build The Trust Factor By Staying Authentic To Yourself

If a salesperson or company isn’t being open and honest about their true thoughts and opinions with prospective clients, it can lead to feelings of distrust. On the other hand, maintaining authenticity will remind clients that you are more than just a business trying to make money. 

Some of the easiest ways to stay authentic are by answering questions transparently and avoiding overtly salesy language. In fact, 61% of consumers report that one of the top ways to create a positive sales experience is when companies aren’t pushy. 

Don’t Wait To Achieve Your Sales Goals With The Help Of Allison Todd

By putting these ideas into action, you’ll be well on your way towards better customer service and increased sales in no time. Whether your business is in the stage of ideation, launching, or scaling, business coach, I cannot wait to help you bring all of your business ideas and dreams to life. 

To learn more about what a partnership with an experienced business coach can look like for your company, don’t hesitate to get in touch to get started today! 

6 Ingredients For Building The Know, Like, And Trust Factor

  • Step #1: Build The Know Factor to show customers who you are 
    • Action Step #1: Hone in on a consistent brand voice throughout your messaging 
    • Action Step #2: Put your brand name out there as much as possible 

  • Step #2: Build the Like Factor to create strong relationships and rapport with clients 
    • Action Step #1: Actively listen and show excitement for who your consumers are
    • Action Step #2: Find a personal connection with customers through shared beliefs and interests 

  • Step #3: Build The Trust Factor by establishing credibility 
    • Action Step #1: Create online content that shows your brand’s authority on a subject matter
    • Action Step #2: Maintain authenticity in every client and audience interaction 
The Lean Growth & Scale Plan by Coach Allison Todd
17 Oct
Business Coach, Entrepreneurship, Grow Your Business, Grow Your Expertise, Productivity, Team Management

The Lean Growth & Scale Plan by Coach Allison Todd

  • 1. How To Grow Your Brand Without Losing Its Voice Or Values
  • 2. The Simple Way To Grow Your Brand Without Losing Touch With Your Values
  • 3. Don’t Focus On Brand Growth Without Reading These Essential Tips First

Want to grow your brand but struggling to figure out the best way to go about it? Developing and expanding your business should be an exciting time. But often, information overwhelm turns it into a stressful one. 

By getting back to the basics of who you are and what you want your brand to stand for, you can create a growth strategy that feels authentic and real—two things customers love. 

Sometimes Less Is More 

These days we want everything all at once. When it comes to business, this translates into developing a blog, building up social media, starting a podcast, creating a YouTube channel, and writing a book. 

It’s easy to convince yourself that you need all the bells, whistles, and TikTok followers to be successful online. But ditching some of the “clutter” will help you focus. 

Growth by subtraction helps business owners zero in on the areas they want to develop.By taking some of these plans away and focusing on one step at a time, your business will grow at a steady rate. 

Make Technology Is Your Friend—Use It Effectively

There many intuitive tools and platforms out there that can help your business. But not all of them will suit your business needs. So choose the software wisely by only using technology that: 

  • – Segments leads and customers so you can create highly targeted marketing content and campaigns.
  • – Measures prospect engagement with your website and marketing campaigns to focus resources on those prospects showing “buying signals.”
  • – Generates leads with premium content offers embedded on your website and marketing content.
  • – Tracks your sales activity and follow-ups with CRM software.
  • – Manages and monitors your sales pipeline to keep you on track towards your business goals.

Tech makes growing a business easier if it fits. It should never make life more difficult. 

Turn Your Website Into Your Online Sales Guru

Humans ask Google a LOT of questions. So if you want to get discovered online, invest in a decent website. Make sure it has strong SEO and the copy and content are well written. 

To grow a business, it’s not enough to leave a website to stagnate. It needs to be updated regularly and checked using online analytics tools. If it’s not working, figure out why and make it right. 

Mix It Up With A Variety Of Marketing Channels

Cold-pitching may have worked 10 years ago, but unless you’re at the top of your game on how to cold-pitch, it’s a limited marketing strategy.  

And when it comes to blogs, writing generic listicles bombarded with CTAs and hoping they’re going to bring in leads isn’t going to work. Get creative with your blogs, mix it up with education, entertainment and value (hey, just like this one.) 

Evolve your business development approach to keep up with the evolution of the buying process.

Embrace Video Marketing

Cisco predicts that “by 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.”

Miss out on video, and you’re missing out on a HUGE number of marketing opportunities. 

Not a fan of being on camera? Good news. Not all videos have to feature you. They can be: 

  • – Tutorial videos
  • – Case studies
  • – Customer support and how-to videos
  • – Social media posts like reels and IGTV

Get Yourself A Business Coach And A Supportive Community 

Business can be a lonely old world sometimes, especially if you’re the one at the top making all the decisions. 

Reaching out and joining a community of other entrepreneurs provides a system of support. And hiring a business coach shows your keen to invest in yourself and your business. 

The Business Growth 90-Day Plan is an effective way to boost your brand without losing its integrity. Click here to learn more and discover if it is a good fit for your business.

What Is A Life Coach? How 1:1 Coaching Can Help You Move Forward And Crush Goals
08 Oct
Allison Todd and Friends, Business Coach, Confidence Culture, Grow Your Business, Grow Your Expertise

What Is A Life Coach? How 1:1 Coaching Can Help You Move Forward And Crush Your Goals

Have you ever found yourself stuck in life? Whether you’re at a loss for what you want to do or you have an end-goal in mind but no clue how to get there, feeling stuck in life is all too common. And chances are, a life coach is someone you could benefit from greatly to provide that necessary nudge in the right direction. 

Life coaches are specialists who help their clients analyze where they are now, where they want to be in the future, and how to connect the two. They help people who aren’t sure how to move forward or what their next best step is by looking at what obstacles are getting in the way and helping an individual find solutions to overcome them. 

How Does it Work?

While the process of working with a Life Coach is similar to how therapy works, it differentiates itself by focusing more on the future rather than looking at your past and understanding your present. Life coaching is more direct in nature and gives individuals the encouragement they need to move past any resistance that’s keeping them from their goals. 

Typically, a coach will begin your relationship with a discovery call during which they’ll ask questions to get to know you a little better and to figure out how they can best help you.

You’ll discuss the frequency of your meetings and if there is any “homework” that they may want you to do before your time together. More than likely, they’ll send you some paperwork to fill out that will help them identify your current obstacles and background. 

Once your sessions start, your time together will be spent discussing what goals you have for your future and the things that are keeping you from achieving them. While your coach won’t tell you the exact roadmap or steps to take, they will help you define them for yourself. At the end of your time with a life coach, you’ll walk away with actionable steps to get you on the path to where you want to go. 

Work with Me

I’m a Life Coach based out of Atlanta and I have over 15 years of experience in the coaching industry. I like to call myself a “confidence coach,” because I feel like my mission is to empower driven, passionate entrepreneurs to launch, grow, and scale their businesses and achieve the success they deserve. 

I found my way into the coaching industry after serving in several leadership roles including my current position as Corporation Relations Manager for United Way of Greater Atlanta.

I earned my Masters of Arts in Human Resource Management and Development from Webster University and my Bachelors of Arts in Communication Theory and Rhetoric from the University of Missouri-St. Louis.

In conjunction with my coaching business, I created a Business Clarity Mastermind that’s open to the public and teaches practical strategies and tools to take action and grow your business. 

If you’ve been spinning your wheels about where your life is headed and still haven’t found any traction, I would love to talk about how I can get you back on track and moving towards the future you envision. Your path to progress is just one click away. 

Video Strategy: Create Your Customer’s Path to Purchase
24 Sep
Business Coach, Digital Marketing, Grow Your Business

Video Strategy: Create Your Customer’s Path to Purchase

What was the last item that you purchased? Have it in mind? Great, now think about the steps that you took before purchasing it. Chances are, much of the process was done subconsciously, unless it was a major purchase.

Even for insignificant items, your mind likely walked through three stages that are known as the buyer’s journey, which include awareness, consideration, and decision. 

Consumers go through these stages with nearly every purchase, and it’s the seller’s responsibility to help them get from the first step through to deciding to purchase.

Recent studies have shown that the use of video is becoming increasingly effective at helping a buyer make their mind up. We’re going to show you how video can be used in each stage to help close more sales for your business. 

Stage One: Awareness

In the awareness stage, a buyer has identified a problem or need and is trying to find a solution to it through research. During this stage, videos that address your customer’s “pain points” are most effective. 

Introduce yourself, what you can provide, and how it can fix their issue. Be specific about how you can help them and remind them where they can find you and how to connect. 

Stage Two: Consideration

Next up is the consideration stage. Your buyer is fully aware of their problem at this point, and they’re ready to find a solution. 

They should know about your business by now, but they’re not quite sold yet and are still considering other options. Now is the time for your “explainer video” where you give them the answers they need and offer valuable content about your products and services. 

Stage Three: Decision

Now it’s time for your buyer to make up their mind and decide what solution they’re going to commit to. They’ve done their research, and it’s up to you to drive it home. 

Close the sale by building trust with client reviews and show them your success measures and impact. Do you have a study showing how you helped a past customer or how your service improved their lives in some way? Show them the details. Remember, the proof is in the pudding!

Ongoing Videos Lead To Future Sales

Using videos in your marketing helps to attract and retain committed, loyal customers. Once they’ve purchased something from you, it’s up to you to keep your brand at the forefront of their mind. This way, the next time they need a similar solution, they’ll turn to you.

One way to do this is by sending ongoing video content reminding them that you’re there for them whenever they need you. Send videos of new customer testimonials or new products; anything to stay current in their memory.

In today’s media-driven world, there are countless ways to get your message to the public and in front of your target audience. While you can always tell your customers why you’re the best, videos give you the ability to show them. After all, actions speak louder than words—and nothing speaks louder than high-quality video marketing. 

Customer Journey Map - Part 2
14 Sep
Business Coach, Confidence Culture, Grow Your Business, Grow Your Expertise, Productivity

Customer Journey Map – Part 2

A few months ago, we talked about what it means to have a [customer journey map] and how to create a customer journey map.

Today, we’re going to unveil the five stages of the consumer decision process so you can include them in your customer journey map. Then, you can build your business, increase your conversion rate, and, ultimately, succeed as a brand owner. 

Quick Re-cap: What Is a Customer Journey Map?

As we defined in Part 1, a customer journey map is a diagram – or many diagrams – that show each of the stages your visitors go through when interacting with your brand. This can be from visiting your website for the first time to interacting with your brand’s business Instagram page, to even buying a product or service. 

What Does Any Good Customer Journey Map Need? 

The main contribution to any functioning customer journey map is research and data. Without data, these are simply drawings without any underpinning evidence. 

The customer journey maps need to reflect the customer’s search intent and sentiment, individual goals, and touchpoints. 

There should be multiple customer journey maps to cover all bases. That means having a single customer journey map for your website will not suffice. Instead, you need to consider the different directions and journeys each individual will take. Use a heat map to determine the patterns and trends of the activity on your site.

It also demands journey maps for your other platforms. Think about how someone may navigate through your social platforms or blogs. Customer journey maps are effective but only when they’re used properly. 

What Are The Five Stages Of The Consumer Decision Process?

Customer journey maps rely on understanding the lead. The first factor in determining is where the lead is within the five stages of the consumer decision process:

1. The Awareness Stage

At this point, the lead becomes aware of your brand. This could be through a search engine, word of mouth, or any other marketing platform you’ve been using to advertise and promote your business. 

2. The Consideration Stage

This stage includes careful consideration of your product or service and often demands intense research. The consideration stage lasts longer depending on the price of your offer. The higher the price, the longer this phase lasts. This is down to the price being more of a risk. Competitors will be considered at this stage, too. 

3. The Decision Stage

Your prospect makes their decision at this stage. They will either purchase from a competitor, move back a stage, or purchase from you. 

4. The Retention Stage

If a purchase has been made, this stage is where the magic happens in terms of ROI. Research proves that if someone has already made an initial process, they’re more likely to purchase again. Adobe has demonstrated that 8% of website visitors who are existing customers constitute 40% of overall revenue.  

5. The Loyalty/Advocacy Stage

This phase takes the retention stage to a whole new level. This phase includes writing reviews and spreading positive comments through word-of-mouth. This phase encourages new leads to enter through the first stage, and so the cycle repeats once again. 

Why Do I Need To Consider The Buyer’s Stage In My Customer Journey Map?

As mentioned, the most effective customer journey maps are deeply rooted in research and data. But it’s also fundamental to understand your audience in depth.

The buyer’s stage will help cater to your customer journey maps with their current stage in mind, allowing you to personalize strategies to help each lead climb up the ladder, phase by phase, until they reach stage 5. Once there, they can help bring in new leads for you, playing their own part in guiding new leads up the ladder. 

How To Use The Buyer’s Stage In My Customer Journey Map

Now you’re clear about why you need to include the buyer’s stage within your customer journey maps, let’s consider how you can do this in practice. 

As with many marketing strategies, the key lies in understanding your target audience well. Once you are able to track data and view the common patterns and trends, you’ll be able to sort and categorize this data into buyer’s journey sections. 

This will allow you to consider the best methods to help them move up a stage. 

You will need various methods for each individual stage, focusing on techniques and elements that will help them up a level. 

For example, consider the consideration phase. At this point, your leads are locked in an internal battle trying to make a choice whether to spend money on your product or service, take their business elsewhere, or simply not buy anything at all. Therefore, you need to consider techniques that will help bring them over to the right side: purchasing from you. 

Some strategies that could help with this are using social proof or offering a discount. 

Implement The Buyer’s Journey Into Your Customer Journey Maps Today

As you can see, the buyer’s journey is absolutely critical when mapping out the navigation journey of your lead. By incorporating it, you can tailor your strategies to help them reach the top of the tower. Without it, though, you’re shooting blind, and you’ll find it challenging to achieve stage 5 status. 

What’s Your 4th Quarter Business Strategy?
08 Sep
Business Coach, Entrepreneurship, Grow Your Business

What’s Your 4th Quarter Business Strategy?

Here Are 4 Reasons You Need to Hire a Growth Strategist Today.

We’re heading into Quarter 4 of 2021, and the year has flown by. It seems that we were laying down our annual goals only yesterday, combining our business New Year’s Resolutions. Suddenly, we’re almost at the same stage once more. 

As we enter quarter 4 of 2021, strategies demand to be refined, as it’s the last hurdle before we look at the annual data and reset our goals. 

So, what’s your 4th quarter business strategy? And how does it tie into your goals? 

Perhaps you’ve yet to revisit your overall business strategy. And, perhaps, you’re considering hiring a growth strategist to help you push for that final quarter to achieve your goals.

If so, here are 4 reasons you should hire a growth strategist today. But first:

What Is A Growth Strategist In Business?

In business, a growth strategist is a person who focuses mainly on the growth and development of a brand. They have expert knowledge of business strategy and how to propel a business from the land of startup to the universe of global recognition. 

Reasons You Need To Hire A Growth Strategist 

Outsourcing can, at times, feel frightening. We fear an empty investment, or worse still, a negative return on investment. However, hiring a growth strategist is fundamental to your business’s development. And, if you hire a qualified growth strategist with excellent experience and past results, you can guarantee that the investment won’t be empty. 

1. Growth Strategists Focus On Strategy And Have A Unique Set Of Tools 

Working in your business rather than on your business has consequences. You’re unable to view your business strategically because you’re too close to it. Having an outsider assess your current strategy, aligning it with your future goals, will allow you to understand whether it’s realistic, ambitious, or whether you’re pitching far too low.

Growth strategists also have a specific set of tools that have been crafted for the sole purpose of business growth. You’ll want those on your side when up against the competition. 

2. Growth Strategists Take Bold Action 

Without growth strategists, brand owners are prone to overthinking, sitting nicely in their comfort zone. The truth is, though, as they sit there watching the world go by, they’re actually missing out on hundreds of thousands of growth opportunities. 

It can be difficult for a brand owner to take risks and step outside their comfort zone. However, with the assistance of a growth strategist, you’ll be encouraged to take the risks that will pay off. 

3. Growth Strategist Focus On Short, Mid, And Long Term Goals 

With many marketers, the main focus tends to be on long-term goals. There are benefits to this, of course, as it allows your business to grow throughout time. However, there need to be short and mid-term goals to fund your business growth in the meantime.

Growth strategists are experts in short-term strategies and how to feed them into your mid and long-term goals. 

4. Growth Strategists Know All The Current Digital Trends And How to Use Them For Brand Growth 

Keeping up with the latest digital trends can be almost impossible when you’re wearing every single hat for your brand. Hiring a growth strategist means you’ll be saving time, energy, and effort, allowing you to remain in your zone of genius for the wellbeing of your brand. 

Plus, you’ll be including proven routes to success within your strategy, guaranteeing growth. 

Hire A Growth Strategist Today. 

As quarter 4 takes us under its wing, we reassess and reevaluate our current strategy and how it’s worked for the past 3 quarters of 2021. With the 4 reasons listed in this post, hiring a growth strategist allows you to end the year with a bang, meeting your business goals, and placing you in a strong position for the beginning of the upcoming year. 

Contact us today and schedule an appointment with Coach Allison to see how a business strategist can help uplevel your business.

business confidence
06 Sep
Business Coach, Confidence Culture, Grow Your Business

Does Business Confidence Affect Business Clarity? Why is it Important for Business Growth?

The three business essentials are clarity, confidence, and conviction. But can you have one without the other? And does the level of one essential impact the others? 

Ultimately, does confidence impact clarity? Why? And what does that mean for your business and it’s growth? 

We’ll be exploring the direct link between business confidence and business clarity in this post and how you can leverage it to maximize brand growth. 

What Is Business Confidence? 

As you’ve probably guessed, business confidence involves being sure of one’s decisions when it comes to their business. 

Business confidence levels have a direct impact on the overall well being of a brand.

If, for example, a business owner isn’t sure about the decisions they’ve made, this will be communicated to the audience. A lack of confidence is difficult to disguise. 

What Is Business Clarity? 

Business clarity is how clear your business is. This ranges from being able to clearly articulate what your business does, how it does it, and why to having a clear vision of where you want your brand to go. 

Many entrepreneurs would argue that clarity is the most important factor in any business. But, can you have clarity without confidence? 

How Business Confidence And Business Clarity Work Together

To build a meaningful business with purpose, you’ll need both business confidence and clarity. Without confidence and clarity, you’ll quickly spiral out of control, which can have devastating consequences for your brand. 

Imagine you’re hunting treasure. For this, you’ll need a map. If the map is muddy and stained with little clarity, it becomes tricky to read it. 

If you have little confidence in map reading, you may decide early on that the task of finding treasure is too difficult, making you throw in the towel without giving it a go.

Now, imagine these two challenges together.

First, you have no confidence in map reading.

Second, the map is almost impossible to read due to the physical state of it. 

With these two together, the chances of you finding the hidden treasure – in this case, building a successful business – are slim. 

However, if you were more confident in map reading and the route was clear, your determination levels would be higher, and you’d be a massive step closer to uncovering the treasure. 

Ultimately, business confidence and clarity work together. You gain confidence when you have clarity over your brand. And you gain clarity over your brand when you are confident in your skills and what you have to offer the world. 

How To Find Business Confidence and Clarity 

If you feel your path to success is muddled, you’ll need to revisit your foundations. That means documenting your strategy, your audience avatar, and understanding where you want your business to go. 

With clarity, you’ll gain confidence. And, as we both know, you need both to succeed.

Business confidence plays a massive role in business clarity, so ensure you factor in both of these elements to your business fundamentals. 

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