In April 2020, Clubhouse launched, and many business owners have capitalized on the evolution and drastic growth it has endured. Clubhouse offers a variety of benefits to business owners, and it’s down to these benefits that the app has become a starter point for many entrepreneurial sales funnels. 

In this post, you’ll learn about the app and how to use it as an entrance to your business funnel. 

What Is Clubhouse? 

Clubhouse is an app which can be used on your smartphone. Until May 21st, 2021, it was only available to iPhone users. Now, though, it can be used by iPhone and Android fanatics all around the globe. 

Clubhouse is classed as a social media application, but unlike Instagram or Facebook, it functions and thrives through audio only. 

Users can host rooms, listen in to other people chatting and educating, and conduct or take part in live interviews. 

When you first join, you’ll be asked to input your interests. These include technology, literature, entrepreneurship, and health. 

You’ll then be able to create a biography. Unlike Instagram which has a strict character count, you have more freedom to capture what your brand does. You also then link your Clubhouse account to Instagram. 

What Are The Benefits of Using Clubhouse For A Business Owner?

There’s a reason why from launch day to February 2021, there were 10 million downloads globally. For a business owner, Clubhouse can:

Allow you to connect and network with other business owners. This is particularly useful if you run a service-based business, as you’re able to swap services or collaborate together. 

Position you as a thought leader through your verbal contributions. 

Encourage you to build a loyal fan-base.

Learn from others about areas you feel you lack confidence in. 

Capture more leads.

Push your other social media channels – particularly Instagram – and gain more engagement. 

Extend your brand’s reputation.

How to Start Your Business Funnel With Clubhouse

It’s not as simple to create a business funnel on Clubhouse than other social media apps, because Clubhouse doesn’t include paid advertising, nor are you able to send and receive direct messages. On top of this, the links added to Clubhouse aren’t clickable, so it all requires more effort from both business owner and consumer. 

However, the rewards far outweigh the struggles. And there are ways around these complications. Here are 4 steps to build a solid business funnel with Clubhouse. 

Step 1: Build A Loyal Following 

As with any social media marketing strategy, it revolves around the engagement and commitment levels of your audience. Therefore, you’ll need to be consistent with your Clubhouse efforts. Host Clubhouse rooms and join rooms that your audience spends most of their time in. Raise your hand to speak and share your expertise. 

Step 2: Optimize Your Bio For Success 

Your biography on Clubhouse is fundamental for success. Therefore, consider your brand’s voice and infuse it into each and every word in your bio. Show the key benefits to your product or service, and make sure the bio is talking directly to your demographic. Consider your bio your own personal website on Clubhouse. 

Step 3: Use Engagement Pods 

An engagement pod is simply creating rooms on topics you’re knowledgeable and passionate about. 

Find other users who you can collaborate with and create content that genuinely serves your audience. You can then create an engagement pod as a team, which will fast track the results. 

Step 4: Make Sure Your Instagram Channel Is Linked

As mentioned before, Clubhouse doesn’t support direct messaging. Therefore, after dropping serious value bombs and gaining interest from listeners, they are unable to message you directly in the app.

It’s for this reason that you must ensure your Instagram account is linked. This is where users will approach you, and you can use this as a way of measuring Clubhouse success. 

Clubhouse Is A Winning Asset To Any Business Owner

Whether you run a service-based or product-based business, Clubhouse offers a wide variety of benefits that can help your business grow. 

It’s important – as with any form of social media marketing – to stay consistent and center your content around your audience. 

Then, ensure your bio is optimized for success with clear calls to actions, and ensure your Instagram account is linked for when your inbox fills up with leads from Clubhouse! 

We’ve all been there: you’re walking by a random company’s booth at the mall or you picked up a call from a telemarketer. They didn’t allow you to speak, they didn’t hear your questions, and they didn’t manage to convince you that their product could actually help you.

Whatever way you came into contact with a salesman, it couldn’t have been more obvious that they were just after your money. 

This is the product of poor sales language. When a sales professional stops employing a solid sales language profile, the prospective client ends up feeling like a walking checkbook.

Correct sales language will excite the customer about the topic at hand, highlight how the product is useful to them, and lead to the closing of a sale. In this article I’ll be discussing some simple but powerful words to turn your prospect into a sale. 

What is Sales Language?

Sales language is actually pretty straightforward in definition — these are the words we choose specifically in the context of marketing and making a sale. They’re meant to communicate the selling points of your services, company, or products in such a way that the customer is persuaded to make a purchase.

With that end goal in mind, this language teaches how specific words can elicit ideal behaviors in prospects, such as getting a listener to open up and let their guard down.

Sales language acknowledges that every word a sales professional chooses can trigger a specific feeling or emotion and it’s the salesperson’s job to carefully select the correct words to maximize their messages.

What Should I Add to My Sales Language Vocabulary?

Once a sales professional has acknowledged the power of communication, their next step should be upgrading their vocabulary to include words and phrases that help create positive associations with the brands and products. These words and phrases include the following.

Give customers a clear reason to care about your pitch.

Offering a concise reason why a customer should choose your product or service over the competition’s products, leaves your prospects with an explicit detail worth remembering as they evaluate products from other vendors. 

Highlight any possibilities of loss aversion.

Loss aversion refers to the principle that customers will act in a manner that prioritizes maintaining or acquiring more things. Examples of using this idea in a sales pitch includes emphasizing that your services will lower a bill that a customer has or that they’ll otherwise avoid losing revenue by working with you. 

Don’t be afraid of “because”.

By giving your customers a reason why your product or service is necessary and/or excellent (i.e. giving them a “you need this, because…”) you’re providing them with distinct reasons why their use of your product will serve them in the future. By associating certain results with your product the buyers will understand that your products can help them achieve their goals. 

Build trust by admitting when you don’t know something.

Any salesperson will tell you that a lie is a slippery slope with customers–even if it’s tiny, any lie can call into question everything else you’ve said, putting your company and your products at risk.

By admitting when you don’t know something and then seeking out the answer, you’re showing your customer that they can trust you–and that they can trust you to go the extra mile. 

Imagine your way into a sale.

Asking your clients to imagine what they could do with your products or services is a great way to distill a firm understanding of your offering. By imagining their life with the product this also reinforces the product’s utility in their individual lives.

Create gentle urgency.

This can be tricky–pushing that your prospect needs your services can result in your efforts coming off stale and forced. When speaking with a customer, it’s a good idea to imply that they could have an immediate impact now, but they’re not totally lost without your product right this second.

Don’t Sleep on Sales Language

Sales language is going to be different across all markets and industries–but by focusing on your target audience and how to really connect with them, you’re ensuring impactful sales pitches for the rest of your career.