When Can You Consider Yourself a CEO?

When Can You Consider Yourself a CEO?

When is a founder considered a CEO? Is it when they start getting a certain number of profits or employees? When do they take on the role and responsibilities of a CEO?

By definition, a CEO is the highest-ranking executive in a company and the point of communication between the board of directors and operations. Typically, the CEO is the final decision-maker in the company and must only report to the board of directors.

This is all true of large corporations, but what about smaller businesses? What if you don’t have a board of directors or other executives?

Plenty of owner/operators or founders call themselves a CEO interchangeably, but is this accurate? At what point are you qualified to call yourself a CEO?

What Makes a CEO?

Legally, yes, you can call yourself a CEO or anything else you like. You’re the majority owner of the business. But calling yourself a CEO and actually being a CEO are quite different.

CEOs have a lot of responsibilities they undertake each day, and their decisions can have a profound impact on a company or its employees. They work up to that position by taking on different management or leadership roles. Perhaps they undergo executive training programs or mentorships within the company.

Yes, you do run a business. But running a business for yourself and running a large corporate with many moving parts and a number of stakeholders to answer to is a big step up.

Furthermore, calling yourself a CEO as a small business owner doesn’t boost your credibility. When it comes to investors, it could even hurt your chances. It’s not only an ego issue, but a concern for how seriously you’ll be taking your business.

Very few people are qualified to be a CEO simply because they founded a company. Investors will realize the title is only a temporary or ego-driven one, and that as your company grows, you’ll need to hire an experienced CEO.

Requirements of a CEO

Though courses are available for executive training, CEOs usually earn their qualifications and position with extensive experience in:

  • – Marketing
  • – Sales
  • – Finance
  • – Operations
  • – Product development
  • – Management
  • – Leadership
  • – Recruiting
  • – Strategy
  • – Accounting

This isn’t a background that can be gained with a college course. The experience is gained by doing the work and learning along the way.

And these are just skills. It doesn’t even include the other qualities you need, such as commitment, integrity, and motivation.

As your business scales, you may need to appoint a CEO and other leaders. You could also appoint yourself, but you don’t know what you don’t know.

Scale Your Business

Building a substantial company requires an experienced team to help it reach success. Simply calling yourself a CEO doesn’t give you the skill set or qualifications, and if you don’t have other leaders to help, you’re only hurting your own success.

Looking for executive coaching? Work with Allison directly to gain the skills you need!

Vetting Your Business Coach: What to Know Before Signing the Contract

Business coaching is a valuable tool to support your professional growth, whether for your own business or to reach the next level in your career. You can learn to identify and move past roadblocks that are holding you back to become more productive.

But not all coaches are equally skilled or qualified. The market isn’t regulated like doctors or attorneys – anyone can become a coach. It’s vital that you do your due diligence to ensure that your time and financial investment are going toward a coach who can help you reach your goals.

Here’s what you need to know before you sign a contract:

Expertise

You want to work with a coach that has extensive experience helping people achieve their business goals, whether they’re just starting out or scaling a business. When you’re vetting your coaches, ask them how long they’ve been coaching and what type of training they underwent.

Goals

Before you embark on business coaching, it’s important that you understand what you’re looking to gain from the experience. Many people are confused about what a business coach actually does – they’re not business advisors. A coach is there to help you develop the skills and mindset to achieve your goals, not to solve problems in your business using their own knowledge and expertise.

Methodology

Business coaches often approach their coaching with different tools, methods, and strategies. Some will work for you and others may not, so make sure to find a coach that aligns with the way you process information and receive guidance. If you’re not sure if you’re a fit, ask your prospective coach how they approach coaching and what types of clients they prefer to work with.

Personality

This can’t be overstated – coaching is a deeply personal process. You need to feel like you’re in a comfortable, confidential space with your coach to discuss your personal growth, strengths and weaknesses, and roadblocks. It’s vital that you have a personality fit between yourself and your coach for this to be successful.

For example, some people respond more to a “tough love” relationship with someone who will be direct with their criticism and recommendations. Others need a coach who will soften the blow to make them more receptive to coaching and learning.

Timing

Business coaches offer different plans and schedules. Some are weekly, some are monthly, and you want to be sure you’ll have a coach who’s available at the time you need it most. Consider how often you want to meet with your coach in advance, then find a coach with the availability that works best for your needs.

Work with Allison Todd

Hiring a business coach is like hiring anyone else to perform a service – you need to do your research. Ask plenty of questions, look for referrals from people you trust, and discuss the process with your prospective coaches to increase the likelihood of success in your coaching experience.

Looking for business coaching? Work with Allison directly!

6 Things to Ask a Potential Business Coach

6 Things to Ask a Potential Business Coach 

A business coach can be a huge advantage when you’re starting a business, preparing to scale, in the middle of a transition, or you’re lacking clarity for the next steps or vision for your business.

You can find business coaches virtually everywhere, but they’re not created equal. Once you find coaches you’re interested in learning more about, you can schedule consultations to see if it’s a good fit.

This initial consultation can tell you a lot to inform your decision. Here are 6 questions to ask your business coach.

1. What Do You Specialize In?

Business coaches often have specializations, such as marketing, sales, and more. Some coaches focus entirely on new business owners and startups, while others coach for businesses that want to scale or expand.

When you’re hiring a business coach, consider their specializations, your own goals, and the type of help you need. You want a coach with adequate experience in the areas you’re looking to develop.

2. What Is Your Coaching Style?

Coaches have different styles and approaches to their work. Some coaches act as consultants or advisors, while others may be focused on showing you how to find your own answers and identify your own path to success.

Is the coach focused on the client in the center of the arrangement, or is it about strategy and mindset? Make sure you know what you’re getting with your business coach and that it’s the type of help you think you need.

3. How Do You Work with Clients?

Many business coaches offer virtual coaching, which gives you the pick of the litter from all over the country. Others may only offer in-person sessions, or group programs, and it’s important to know what you’re getting into.

You should also ask about how many calls or meetings you’ll receive each month, whether you’ll receive support in between if you have questions, and what resources you’ll have access to.

4. What Types of Clients Do You Typically Work with?

Business coaches often have niches they work within. Some specialize in just one industry or niche, or they may work with a variety of industries. Make sure the coach you’re looking to hire has the experience you need in your own niche or industry.

5. What Results Do You Typically See?

Naturally, coaches may only wish to share their most positive outcomes with potential clients, but it’s still helpful to know what the typical results are. Ask questions about the clients and where they started versus where they ended up after working with the coach, which can give you a lot of insights into the results the coach usually sees.

If possible, get testimonials or reviews from previous clients to get firsthand accounts of their experiences with the coach.

6. What Do You Look for in a Client?

Even though you’re looking for a coach and you’ll pay for their services, you want a relationship that’s built on both parties feeling like it’s a fit. Ask your business coach what types of clients they enjoy working with and how you fit into the equation. Both parties need to be committed to see success.

Ready to Start Your Coaching Journey?

Finding the right business coach takes some planning and research, but the right fit is essential to seeing you realize your business goals. If you’re ready to get started, work with Allison Todd directly!

Business Women: Why We Settle for Less (And Why We Shouldn’t)

Women still struggle with inequality in the workplace – even if they own their own business! Women continue to earn less, on average, than men in the same positions, and they’re underrepresented in the top positions and fields.

Research has shown that biases, both conscious and subconscious, are part of the problem, but that’s not all. Women sometimes don’t get what they want and deserve because they aren’t asking for it.

Women often feel apprehension asking for what they want or need. Women are also more pessimistic about what is available when they negotiate, so they ask for less and get less if they do negotiate.

Don’t settle for less! And here’s why you never should.

Settling for Less Means Choosing Limitations

When you settle for less than you deserve, you’re choosing a life filled with limitations of your own doing. You’re actively restricting your own potential, whether it’s out of apprehension, fear of failure or rejection, or any other barrier.

You’ll never be able to succeed or grow if you’re stuck in your own self-imposed comfort zone!

Settling Means Giving Up on Your Goals

When you settle, it’s a way of giving up. You’re essentially saying that the dreams and goals you have aren’t possible, aren’t worth fighting for. Never stop pushing!

Plenty of people settle, whether in their careers, their relationships, or other aspects of their life. They think that “good enough” is enough, and maybe it’s not. Maybe the spot you’re settling in was the stepping stone to get you closer to your goal.

Settling Means You’re Accepting Less than the Best You Could Have

Everyone has moments when they could choose to settle or keep pushing harder for what they want. We may choose what seems right at that moment instead of continuing to push for better options, possibly ending up in a less than favorable position.

But what if what’s truly the best for us means taking that chance? If you’re setting on your career path or your business goals, you’re choosing the second-best option over being the best you can be. Life is too short to stop there.

Settling Means Settling for a Lesser Version of Yourself

If you settle on the mediocre and average, you’re missing out on living your fullest potential. Whether you end up in a job with no growth potential or give up when running your own business gets hard, you’re setting yourself up to stay stuck.

Remember, you can’t change the past, but you can avoid the same mistakes in the future. Take action and make positive change before regret sets in.

You Deserve the Best

You are worthy and deserving of the best life has to offer. Never settle for less!

If something isn’t working out, isn’t having a positive effect on your life, let it go! Don’t hold onto something that no longer serves you. Move on and move forward to get the life you deserve.

Looking for motivation? Work with Allison Todd directly and see how you can reach your fullest potential with the guidance of a professional business and career coach!

6 Places to Get Your Voice Heard

6 Places to Get Your Voice Heard

Have you ever attended a keynote and been moved? Watched a Ted Talk over and over? Liked and shared a social media post that was powerful?

You have a voice, too, and you can be empowered to share it with others. All of us have the power to be influential, whether in the digital world or the real one.

Here are 6 places to get your voice heard and spark change.

1. Your Blog

Blogs may have started with moms sharing their experiences, but they’ve become a vital part of business. In fact, many people make money sharing their expertise on their own blog and industry, such as travel.

If you have a blog, start sharing your thoughts and ideas. If you don’t, get started! This is a great way to get your voice heard and establish yourself as an authority. It may take time, but it’s worth the payoff.

2. Email

Despite the rise of other types of marketing, email is still an effective way to share content with an audience and capture their attention. You can begin with a newsletter that comes out once a month, or a few times a month, to build your audience.

3. YouTube

Video is a persuasive medium that many have leveraged for success. Whatever your business venture or cause, just about anyone can create professional videos or promos to share on YouTube. The cleverer and more creative the idea, the more traction you’re likely to receive, but don’t be afraid to just jump into it.

4. Social Media

Social media is incredibly powerful. From politicians to brands to influencers, just about everyone is using social media to connect with others and share ideas and opinions, and you can do the same.

Major platforms like Twitter, Facebook, and Instagram are excellent places to start, but you could also share your expertise on platforms like Quora and Reddit. People often use these platforms to ask questions or seek discussions within certain industries or topics, and that’s your time to shine.

5. Publications

Most publications accept pitches from writers to feature in their upcoming issues. With the rise of digital publications, you have more opportunity than ever before to get a feature article with the right pitch and audience.

Pitching takes time, however. You may not get published at the first try, or the second, or even the 10th, but keep going! Eventually, you’ll find the right fit for your article. And even if you’re rejected once, don’t be afraid to pitch again in the future! Maybe your article is a good fit, but not for right now.

6. Local Venues

Similar to pitching publications, you may be able to book local speaking engagements at small venues. Like publications, venues typically have a long lead time and specific guidelines and requirements for speakers.

You may need to approach a dozen different venues before you get booked, but that’s just part of the process. Don’t get discouraged! Keep trying.

Get Professional Coaching

Learning how to channel and share your voice isn’t easy, but you have plenty of outlets to be heard. The most important thing is having the confidence in yourself, and coaching from an expert like Allison Todd can help! Work with Allison Todd directly!

Should You Quit Your 9-5 to Work on Your Business Full Time? Here’s How to Know When It’s Time to Make the Move

Should You Quit Your 9-5 to Work on Your Business Full Time? Here’s How to Know When It’s Time to Make the Move

Hustling at your 9-5 job while trying to get your business up and running is no easy task. At first, you may be so excited that you don’t notice the toll it’s taking on you. But over time, the long hours and stress will build, and as the months or years go by, you may feel like something has to give.

Holding onto both your full-time job and your business is a great strategy to ensure that you’re financially protected while you wait for the business to become profitable. That’s meant to be a short-term strategy, however, not a sustainable option in the long term.

Eventually, you will need to choose between your full-time job and your business. Knowing when is key to both your security and the security of your business.

When to Quit Your Job

We’ve all heard stories of entrepreneurs who quit their job one day and their business took off, making them practical overnight millionaires. Though it happens, that’s extremely rare. The more likely course is quitting too soon and ending up with no cash flow, or waiting too long and burning out.

Here are the signs you should quit your job:

You Have Good Income

There are suggestions for how much you should make or what percentage of your full-time salary before you can quit your 9-5. This guideline is helpful, but it’s not ideal for every situation.

If you’re making more money than you need to at this point with your full-time job. If that’s the case, you don’t need to wait until you’re making a certain percentage of it. Maybe half is enough for you to live comfortably for a while.

Consider how much your business really needs to bring in for you to feel comfortable. Are you willing to sacrifice anything to make this decision more feasible, like a streaming entertainment subscription, happy hours with friends, or that Sunday football package? Are you willing to prepare more meals at home, even if you’ve had a long and tiring day?

The answer and decision are yours and yours alone. No matter how much you make or think you can live on, it’s important to plan it out to make sure there are no surprises.

You Have Savings

If you have a robust savings account and emergency fund from your full-time job, you may have enough to be confident in quitting to pursue your business full-time.

Remember, some businesses and industries take longer to launch, have greater startup costs, or have a longer period before they become profitable. It doesn’t mean they’ll fail, but simply that you may need to wait longer before they generate a return.

If your savings account isn’t quite there yet, think about how much more you want to have before you’ll feel comfortable quitting. Then, consider whether you could put a bit more away each pay to reach that goal.

You Have a Plan

Going full-time with your business and leaving a stable 9-5 can seem exciting, but you still have responsibilities. Make a plan and establish your budgets before you make any rash decisions.

Though it may not be as fun as some dramatic exit from your job, having a plan in place ensures security and sustainability. Your story may not prompt anyone to make a movie about your dramatic path to success, either, but you’re more likely to succeed in a way that counts.

Are You Ready?

Quitting and going full-time with your business is a huge leap. Fortunately, with some planning and financial security, you can make your dream a reality in the smartest and most practical way possible.

Looking to get your business from startup to successful? Work with Allison directly!

Should You Hire Your Family? Let’s Settle the Debate

Should You Hire Your Family? Let’s Settle the Debate

Hiring family. Some people swear by it, and build entire businesses upon it. For others, it’s an absolute no-no and a fast-track to drama and problems.

Whether your business is a startup or a large organization, there’s no doubt that the possibility of hiring family members will come up at some point. So, should you hire your family? The answer isn’t quite so simple.

Advantages and Disadvantages of Hiring Family

There can be many advantages to hiring family members. They’re less risky than strangers since you know them, and if you have a good relationship, it can make the day-to-day more fun and interesting. Family members are also more likely to be invested in your business’s success.

Hiring family comes with significant disadvantages as well, however. Family members can expect special allowances or privileges that a regular employee wouldn’t, and they may treat you the same in the workplace as they do at home. If you’re the boss, that could be a problem.

In addition, some people won’t work with family because issues at work could spill over at home, and vice versa, and may permanently impact the relationship. For example, think of how your next holiday gathering may go if you had to fire your nephew or aunt.

Is Family a Good Fit for Your Business?

As mentioned, there are a lot of advantages to hiring family. If you have family members who are a good fit for your company culture and genuinely good workers, hiring them may be the best thing you could do for your business.

Be sure to consider all the factors you’d consider with a regular candidate, however, such as qualifications, values, experience, stability, and skills. This isn’t a favor or an impulse – it’s a fit for both parties.

If you believe your family member is a good fit, that can be a huge asset for your business. Don’t just hire family to do someone a favor, or just for the sake of making it a “family business.” Someone not invested in the position or well suited for it won’t serve your business in the long run.

Another thing to consider is the potential impact hiring family can have on other employees. It’s vital that you treat family like any other employee to avoid any conflict. You may want to have a nepotism policy in place to protect you and your family member from any issues of favoritism.

Tips for Working with Family

If you do decide to bring family members into your business, you can keep the working and personal relationships strong and separated. Here are some tips:

Keep it professional.

  • No matter how close you may be out of work, address each other professionally in the workplace.

Show respect.

  • Family members should always show respect appropriate for their position at the company, even if the dynamic is different in the family. For example, your uncle may be a perceived authority figure in normal life, but if you’re his boss at work, he should treat you like a boss.

Keep work at work.

  • One of the biggest challenges is keeping professional and personal lives separate when you work with family. Vow to keep work at work and home at home, so you can maintain your previous relationship dynamic outside of the office.

Looking for Business Support?

Navigating the ins and outs of business can be challenging. Whether you need help with hiring, growing and scaling, or other aspects of your business, a professional coach can help. Work with Allison Todd directly and set your business up for success! 

Is Work-Life Balance Actually Possible When You Own a Business?

Starting a business brings a lot of responsibilities and tasks that can quickly eat up your time. If you’re starting a business while also balancing home and family time, or a full-time job, it may seem impossible to get any true work-life balance.

Is it possible? Can you achieve work-life balance while owning and running a business?

Yes! It takes some changes to how you approach work, but you can make it happen! Here’s how.

Reflect on the Big Picture

If you’re struggling with your work-life balance, or lack thereof, the first step is to give yourself some distance and reflect on the big picture.

For many business owners, this reflection only happens when something significant happens, such as a death or the birth of a child, but it doesn’t have to take such a big upheaval.

Consider your sources of stress or dissatisfaction. How are the circumstances affecting your performance? Your happiness with your work or personal life? How are your priorities? What are you giving up pursuing your business goals?

Once you have a clear picture, you can take concrete steps to change them.

Delegate Wherever Possible

Small business owners are go-getters, which is great for getting a business off the ground, but not so great for taking on way too much. For many, the idea that “if I want something done right, I have to do it myself” can quickly take over.

Delegating can free up a lot of time, provided you can relinquish some control. Remember, it’s a choice to continue doing tasks that could be outsourced or delegated to someone else. This not only impacts your work-life balance, but as your business grows, it will pull you away from mission-critical tasks.

Take More Time Off

I know, easier said than done. But taking the appropriate time off is essential to keeping your wellbeing and work-life balance intact. Otherwise, you can quickly find yourself working every day and losing a sense of satisfaction with your life.

One helpful way to ensure you get the time you need is with a four-day workweek. With this approach, you can still be productive and make money with just four days, and you’ll be able to devote more time to personal responsibilities and leisure.

Set Rigid Hours

One of the ways business owners can get too caught up in their business is by keeping a flexible schedule. For traditional employees, they typically have set shifts, so they can manage their personal time.

When you own a business, it’s too easy to work 10, 12, or 14 hours without realizing how much time you’re really putting into it. You try to get “just one more thing” done in the day, and before you know it, you’ve worked far beyond a normal workday.

Start by setting a clear time that you begin and end your workday, even if you’re working from home. Remember, more time isn’t necessarily more productive time, and you’d be better served by sticking to a set schedule and forcing yourself to manage your time effectively.

Find Your Work-Life Balance

No one said running a business was easy. In fact, business owners typically work more and longer days than a comparable employee, but it doesn’t have to be that way. With some tweaks, you can find your work-life balance and still run a successful and profitable business.

Are you looking for some guidance with your business from a professional coach? Work with Allison Todd directly and see how you can reach your business goals!

Streamline These Services with SOPs

Your business will have repeatable processes, even if you’re a sole proprietor. On your own, you may be keeping a lot of information in your head, since you’re doing it all yourself.

Unfortunately, that can take a toll over time. You may do the same things daily, weekly, or monthly, but eventually, you may come to a point of wondering if you did what you needed to. Or worse, you may be wondering how you did it the last time.

Developing standard operating procedures, or SOPs, is an important step in building a viable business that’s ready to grow and scale.

What Are SOPs?

SOPs are outlines or checklists that demonstrate how to complete the repeated tasks that take place in your business, such as your social media management, customer service procedures, or other tasks.

They may not seem as important when you’re on your own, but as you scale, SOPs are essential to keeping your brand consistent and ensuring that everything is done on time and as efficiently as possible.

Also, creating an outline for repeated tasks helps you see where you can streamline your processes to save time. For some tasks, you may be creating more work for yourself because you have to start from scratch.

When you have SOPs, you have everything you need at your fingertips each time. You’re taking out everything that’s unnecessary, which is MUCH easier when you have a clear outline and plan.

Benefits of SOPs

How do SOPs help you streamline your business?

You can move faster through tasks, get more accomplished, and ultimately, earn more. You cut back on the time it takes to do the repeatable tasks your business needs, giving you more time to focus on mission-critical aspects of your business or to serve customers. In short, more money for fewer hours – who doesn’t love that?

You can bring on more team members and ensure that your standards are upheld. A well-documented process makes it much easier to bring on new team members and delegate tasks to them without concern for how it may impact your business or processes.

How to Create SOPs

SOPs aren’t as simple as they may seem to create. They take planning, coordination, and research to be fully functional.

Fortunately, there are numerous tools and templates to help, but here’s a quick breakdown.

Clearly articulate the vision of why you’re writing an SOP and what you’d like the reader to achieve.

Identify the reader you’re writing for. Identifying and understanding the audience ensures your SOP is appropriate for the employee and suited to their knowledge and experience.

Define the scope of the task. As your business scales, some tasks may overlap between departments, and this is where SOPs can get tricky. Before you begin, define whether the SOP will be general or specific to one department.

Choose the relevant format. Formatting is important in SOPs. Your general format should include:

  • – Title page
  • – Department, date, and ID
  • – Purpose statement
  • – Definitions
  • – Step-by-step instructions
  • – Additional information that’s relevant to the task

Let’s Get Started!

If you want your business to grow, SOPs are a must to streamline your processes and develop consistency across all employees and departments.

Are you looking for help with growing and scaling your business? Get expert guidance with experienced business coach Allison Todd! Work with Allison Todd directly.

4 Ways to Scale Your Side Hustle into a Full-Blown Business

Whether you started a side hustle as a passion project or you finally followed your dreams with your free time during the pandemic, it doesn’t have to be a side hustle forever.

Sure, starting a side hustle helps to bring in some extra cash, but what if you could do what you love full time? That can be a reality with the right planning and effort.

1. Research Your Market

According to Harvard Business Review, the best predictor of success is how well a business leader understands the market.

Is your project something that will still have a market in a year? In five years?

Here are some questions to ask:

  • Who is your target market?
  • Can your target customers afford your product or services?
  • Who are your competitors? Do they offer more or less than you? Have they been around longer?
  • Does your business have the potential to keep growing into the future? What do you need to make that happen as far as staff and overhead?

If you think your business can still grow and thrive in the long term, you can make it a reality.

2. Take the Necessary Steps to Scale

Many people take on a side hustle and keep their full-time job to increase their income. But before you can turn your side hustle into a full-time job, you need to know what steps are necessary to grow.

For example, maybe you started a small side hustle selling baked goods in your home kitchen. Do you have the setup to sustain a full-time business in your home kitchen?

As a business owner, you need to prepare for what you’ll need to scale your business, even if you hold on to your full-time job in the meantime. Whatever your dream is, you should envision your path to success and how you’ll attract and retain customers.

Consider things like:

  • Commercial space to produce or store your inventory and reach a higher volume of customers
  • Commercial-grade equipment or machinery
  • Employees you may need to hire to help you with the day-to-day operations

3. Create a Business Plan

A business plan forms the foundation for the future of your side hustle as a bona-fide full-time business.

Your business plan should include:

  • A business name
  • A description of the current target market
  • Competitor analysis
  • Cost analysis, including material costs, registration costs, staff costs, marketing budget, space rental, pricing plan, estimated volume and profits for each month, and a break-even point

Having a strong foundation can help you develop realistic expectations and attract investors to your business.

4. Seek Investors

Starting a business can be expensive, but investors can help you get a strong start. Your business plan is an essential tool to securing startup capital.

Consider options like:

  • Bank loans for small businesses
  • State and local grants
  • Small Business Administration loans
  • Crowdfunding platforms

Once you have the funding, you can get started scaling your business!

Keep Hustling

If you have a side hustle right now, you have the drive, passion, and talent to turn it into your full-time job and business. The road to success can be long and arduous, but strategies like these put you in the strongest position for future success.

Looking to scale your side hustle with the guidance of a professional coach? Work with Allison Todd directly!