How To Manage Your Team Remotely?

Right now, “working from home” or remote working has become more of a necessity than a trend. It is an emerging necessity for most companies across the globe. Due to this, several team leaders or managers have to manage a complete team remotely.

This work setup could be turn out to be a slightly challenging task –especially if you are not preparing for the same.

Allison Todd, Operations & Digital Growth Strategist and Founder of SiMar OR Allison Todd and Team SiMar – explains the importance of working from home and how business organizations can manage the respective teams remotely effectively. 

Managing Your Team Remotely.

If you wish to run your business seamlessly while being on the “work from home” mark, here are some useful tips by the experts:

Ensure Daily Check-in

Whenever it is possible, you should organize the face-to-face, one-on-one video conferencing with the respective teammates. You should see your entire team.

The good news is that the advent of high-end video conferencing tools has made it relatively easy to ensure checking in daily with your teammates. This strategy’s primary purpose is to set the daily plan while providing the necessary resources or feedback required by your team members.

Ensure Maximum Communication

There is no denying that whether you are working in-house or remotely, ensuring ongoing communication with the team members is of utmost importance.

One of the most challenging aspects of working from home –especially if you are immensely used to working in a typical office environment, is the feeling of loneliness or isolation that might creep in.

To add it all, it increases your woes in modern times when individuals out there are practicing social distancing. In this situation, continuous communication with the team members would help them feel connected and motivated.

Make Maximum Use of Technology

When you are the team manager or leader, it is your responsibility to ensure that the entire team is well connected. Several high-end communication tools serve to be a simple way of ensuring that everyone in your team is engaged.

While messages and emails might appear to be a short-term solution. Advanced tools like Microsoft Teams or Slack for improved collaboration and communication. To top it all, most of these interactive collaboration tools are available for free now.

Emphasize Outcomes, Not Activities

When working with a remote team, it is impossible to manage each aspect of the work completed. Moreover, you should not control every part of your remote team –especially when the team is spread across multiple locations.

As such, rather than focusing on the hour’s works or activities completed, you should aim at focusing on the outcomes while measuring your team accordingly.

Conclusion

Ensure that you are working efficiently while managing a remote team. Remote working has become the essence of the hour. Therefore, you should make the most of it.

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How To Manage Your Team Remotely?

 

What Does it Cost When You Don’t Onboard Your Team Properly

Many make this misnomer that proper onboarding means a detailed orientation; instead, it focuses on employees’ success and productivity. As a business owner, the continuous review and development of your team is a prerequisite for success. But what does it cost when you don’t onboard your team correctly?

Team Development

Team development is crucial in ensuring the efficiency and improved productivity of your team. If your team isn’t well developed, you will find your workforce operating far below its full potential.

It is one thing to know the benefits of team development and identifies it as a necessity. However, knowing how to go about developing your team is even more critical. Without proper knowledge of organizing and implementing your team’s development, you might end up wasting your team’s time rather than improving cooperation and attaining synergy.

Stages of Team Development

The first thing to note about team development is that there are stages. Identifying the stage your team currently occupies, and the next step in your team’s progress would give the process of your team’s development focus and direction. As an entrepreneur, you are the captain of your team. Therefore, knowing your team’s roadmap and destination is necessary for taking your team to greater heights.

Team development is known as the effective process of learning to work together. According to Bruce Tuckman, an educational psychologist, there are five stages of team development, namely:

Forming

Forming is the first stage in team development. Here team members are just getting to know each other; This is when the team members find out their roles and other team members’ roles. During the stage, your team’s basic structure is developed; This is crucial in your team’s development. It would be best if you orientate your team regarding their duties and how they fit in with the responsibilities of other team members.

This is also your first time of proving yourself as a competent leader. This stage requires you to convince every team member that you have a plan and their careers are in good hands. If you are working with an old team, then a structure would have been established. In a situation whereby your team’s structure isn’t optimum for productivity, you might have to go back to this stage and make some necessary reforms.

Storming

Storming is the second stage of team development. In this stage, your conflict resolution skills as a leader would be put to the test. This stage is filled with conflict and competition. The initial politeness fades, and your team members reveal their real personalities. This stage is quite problematic, and in most cases, production is greatly affected negatively. It is your job to ensure that no conflict or clash goes unresolved or unaddressed. Seeds of discord that lead to long term damage in the team are sown at this stage. Failure to address disagreements at this stage would stunt the growth and development of your team. Most business owners find it challenging to handle this stage of team development. However, once you cross this stage, your team would develop at a fast pace.

Norming

This stage involves your teammates adjusting to their roles. Unity and cohesion begin to emerge as team members find it easy to corporate. They are familiar with their roles as well as the personalities of their team members. However, this isn’t a guarantee of peace and progress. The norming stage is a stage of fragile peace and unity. Now and then, little spats might spring up, and old conflicts might reemerge. It is important to note that the norming stage is not a guarantee that a team cannot fall back to the storming stage. The norming stage marks the beginning of synergy. However, this fragile stage must be protected and guided with care and intention.

Performing

At this stage, you have finally developed your team into the dream team. Production is at its peak, and cooperation is smooth and seamless. Few issues might arise, but at this stage, your team has developed simple conflict resolution strategies. All efforts of your team members are geared towards the success of the firm. Productivity and efficiency are rarely affected by distractions and conflict.

Adjourning

This isn’t a stage in the usual sense of the word. We can tag the adjourning stage as the review stage. There should be a scheduled meeting in which the team’s progress is evaluated; This usually entails acknowledging the team’s progress and awarding praises to team members that had performed exceptionally well. This is also the perfect time to discuss ways to move the team forward and new strategies for further development. The Adjourning stage is necessary to keep your team performing at optimum. Neglecting this stage could lead to your team slipping back into a state of chaos and storm.

New Hire Onboarding Digital Tool

New Hire Onboarding

Conclusion

Team development is a continuous process that requires constant and intentional effort. Properly developing your team ensures that your team members work at optimum capacity while enjoying happiness and fulfillment in their careers.

How to Be an Excellent Leader of an Excellent Team

There are numerous aspects to building and developing a team. However, the success or failure of your team is heavily reliant on your leadership skills. It is not enough to get the most skilled people in various fields. Without proper leadership and human resource management skills, you might end up wasting your team’s talent.

The team should be greater than the sum of all its members. There are many benefits in synergy, division of labor, specialization, and good old teamwork. However, these benefits would be unattainable if you are a terrible leader.

As an entrepreneur leading your team is part of the job; However, the fact that you are the de facto manager and boss doesn’t mean you should take the job for granted. As a leader, you must make serious efforts to manage the talents and skills of every member of your team.

How to be an excellent leader

How to Be an Excellent Leader of an Excellent Team

Here are a few tips on how to be a good team leader.

1.     Be a good listener

A true leader is someone that listens to more and talks less. He is garnering information from the great minds he has gathered around himself. Therefore a good leader makes informed decisions at all times. He isn’t harmful or argumentative but positive and patient. Teammates find it easy to make their opinions and suggestions known to a good leader. A good leader understands the value and importance of every member of the team. You don’t know everything, therefore do not hesitate to learn from the views and perspectives of your team.

2. Generals aren’t the best soldiers, but the best leaders

A good leader surrounds himself with people smarter and more skilled. A general doesn’t recruit weak soldiers to stroke his ego. A good leader employs talented people who would perform their given roles excellently. It is best to hire people who are better at doing one aspect of your business than every other team member. Synergy is achieved when you employ a wide range of talents that fit and work well together.

3. Be a source of inspiration

Another tip on being a good leader is to be a source of inspiration. Sometimes it is not all about money and benefits. As a team leader, you must paint a vivid picture of your business’s future and how your employees fit in. The best employees are those who have seen their goals and objectives and are focused on achieving it. Inspired employees are the best and most driven teammates.

Conclusion

In conclusion, a team must be made up of the right parts that fit together and an excellent leader. The combination of skill, synergy, and leadership is what would make your team productive and your business successful.

Open Letter from Allison Todd: How Chadwick Boseman Inspired Me

Chadwick Boseman is among the few celebrities whose life and death has been an inspiration. His flawless acting was gracious. On-screen and off-screen, he was a star. A shining light, depicting the ideal example for black males.

His work as King T’chala, the Black Panther, was a true rendition of a black king. It gave black people all over the world a vision of Africa as it should have been. It opened our eyes and gave us a beautiful representation of what we all knew; Black is powerful.

All through his life, Chadwick was an accurate depiction of black pride, and he inspired me to do better, to be better. On-screen and off-screen, he carried himself like the true black king that he was. There was no doubt that he was a man of great power and glory.

News of his death was as shocking as it was painful. More often, it seems we are losing our black heroes like Chadwick and lots more. However, as the pain eased off, and the wound began to morph into a scar, learning began.

If today was your last day on earth, what would you be doing?

Many times we have heard the question: If today was your last day on earth, what would you be doing? Would you spend it doing what you are doing right now?

The answer to this question varies from person to person, but I am almost certain that Chadwick’s response would have been a resounding yes. He spent every day of his life doing exactly what he loved.

He fought relentlessly for his dreams as he built his legacy and etched his name in cinematic stone, all while fighting for his life.

Referencing his speech at Howard University; I think it is fair to say that Chadwick found his purpose and spent every day of his life following it happily. In the days following his death, I have come to reassess my path in life.

Conclusion

I have asked myself if what I am doing is indeed my purpose on this earth. I was elated to find the answer to be yes. Inspired by Chadwick, I shall spend every day of my life, pursuing my purpose with all my power and might without losing grace or focus.

In old African cultures, our forefathers believed that kings never died but rather went on journeys. I liked that belief and shall stick to it. I wish Chadwick Boseman everlasting peace.

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Happy Holidays from Allison Todd & the Team

Happy Holidays from Allison Todd and the team. It is my sincerest hope that your heart is filled with joy, while surrounded by love, safe at home. I envision traditional holidays with abundant laughter, extra hugs, excited children, and food galore. And this year, we will make new traditions. Wherever you are may you be happy, healthy, and whole. The holiday season is truly about thanks and praise. Join me in a moment of gratitude?

I Am Grateful

I’m so grateful to be composing this blog for you right now. We’ve had a year of challenges and here we sit. And It’s so great to hear people sharing their new traditions while weaving in some of the old. It’s even nicer to be spreading holiday cheer via facetime and zoom. We may be distant but we don’t necessarily have to be apart. There are so many ways to share and celebrate with friends and family. Being away from loved ones is tough. But I am super grateful to see their smiling faces across the screen.

And they should have a contest for the cutest Christmas screenshot. This year is one for the history books. I look forward to sharing our 2020 stories with future generations. I truly wonder what questions they will have. Seemingly the same questions I have, present day. It’s the most wonderful time of the year….. we are here.

Connection is Love

There is such connectivity in the air right now. I hope that you will join me in sharing gratitude, love, and laughter via any medium you choose. Whatever works for you and yours. I don’t think there is anyone in the world right now that doesn’t want to be reminded they are not alone. More importantly, love is a super power so spread it everywhere. So call the people you normally text, share a video with an unexpecting recipient or write a beautiful handwritten note to someone.

Happy Holidays

I wish I could write each of you a beautiful note and mail you your favorite treat. Instead, here I am before I gather with my family for breakfast and dinner. I wanted you to know you are not alone. I’ve got tons of love to share with you. And no matter where you are or who you are with – you were uniquely and wonderfully made. Thank you for being a welcomed part of my new holiday traditions.

Merry Christmas and Happy New Year to you all. Cheers to good vibes and great energy.

Growing Your Social Media Followers: Instagram Strategy from Allison Todd

Instagram is one of the most famous social media platforms out there. Featuring over a billion users currently, Instagram is a relatively young platform with a vast young follower base compared to other social media platforms. 

If you happen to be running a business and wish to promote the same across multiple social media platforms, Instagram serves to be your one-stop destination to do so.

More business owners worldwide are shifting their attention to Instagram to draw the attention of the target audience while improving the overall ROI.

Top Instagram Strategy to Grow Your Followers

Allison Todd –the founder & chief strategist at SiMar –a leading social media marketing agency, explains Instagram’s importance for businesses out there. She says that Instagram can give your business a boost when utilized in the right manner. Instagram serves to be an effective way of enabling connections with consumers who are looking forward to a straightforward, inspiring, and enriching experience through stories, product links, or services.

When you wish to make the most of this leading social media platform, you must increase your number of followers. Some of the effective strategies are:

Promote the Instagram Page on Other Platforms

Most Instagram users are active on other social media platforms. Therefore, you can always take help from the idea of lending social media followers from other platforms to Instagram. 

It would be best if you linked your business Instagram account to the respective Facebook account. Therefore, you should always make it a point to share Instagram posts on Facebook as well; This will allow your Facebook users to peek into something that they could get out of your Instagram feed.

Hashtag is the essence of Instagram. Just like Twitter, when you use the right, trending hashtags at the right moment, it could deliver outstanding results for your Instagram page. Ideally, it would be best to use a hashtag that defines your brand identity and promotes the same in one way or the other. The popular hashtags keep changing from time to time. Therefore, it is recommended to keep track of the same and use the popular ones to obtain the best results.

Include Interesting Video Content

In addition to rich-quality pictures and other content, video content is of utmost importance to your Instagram business profile. The end-users on Instagram are always looking for fresh, short-form, and exciting videos that draw the target audience’s attention. 

Optimize the Brand Page

Allison Todd from SiMar –a leading digital marketing agency, emphasizes the importance of creating the right brand image with social media optimization. Your Instagram page serves to be the public face of your company. As such, the brand page is an opportunity to introduce your brand to the Insta-world while obtaining relevant traffic for your website.

Growing Your Social Media Followers: Instagram Strategy from Allison Todd

Conclusion

Make the most of the right Instagram strategies to boost followers and improve the ROI for your business!

Top Digital Marketing Trends to Look Out For

We live in a digital era. With rapid digitization going on around in every industry vertical out there, it is high time that modern businesses should look forward to adopting the digital transformation as soon as possible.

As per a study report; In estimation, around 50% of individuals will be clicking on a particular brand name if they have relevant visibility on the search results. This is wherein the role of reliable digital marketing services from a reputed agency like SiMar is a leading digital marketing agency.

Allison Todd –Founder & Chief Strategist at SiMar –a leading business advertising agency, explains the importance of digital marketing and why follow the trends in this post.

As digital trends keep evolving every year, your business must be aware of the same. When you adopt the same in your business structure, it will provide your brand with a competitive edge.

At the same time, it will also increase the overall leads while improving the relationship with the existing customers.

Here are some trends to look out for:

There is no denying the growing popularity of voice search in modern times. A recent study report reveals that around 50 percent of the queries online will be voice-based by the end of 2020.

In fact, top brands are nowadays thinking about innovative ways to deliver the respective promises of utilizing voice-enabled devices. These solutions serve to be highly affordable while providing excellent capabilities to entice the visitors to your website.

2. The Popularity of Chatbots

Chatbots are highly AI (Artificial Intelligence) software solutions to serve as the virtual concierge that allows brands to connect with customers while assisting them in completing their respective goals.

Moreover, chatbots can naturally interact with humans –primarily with the utilization of advanced text chat windows.

Over time, as the system can collect more meaningful insights, Artificial Intelligence technology helps learn more about customers. 

Thanks to some innovative social media platforms like YouTube, Facebook, and Instagram, live content has become one of the fastest-growing segments in video-based traffic on the Internet. That is why live streaming of relevant content on these platforms becomes highly effective as it is available for free.

Moreover, it takes just a short time to produce the same while offering real-time user engagement. Moreover, using this leading digital marketing strategy, the viewers can view the content on your time.

Top Digital Marketing Trends to Look Out For

4. Engagement-oriented Email Marketing

With email marketing’s scenario getting smarter, marketers are now focusing on sending emails to subscribers who tend to be quite active on the given email lists.

Moreover, email marketing is also headed towards delivering a highly personalized experience to the end-users.

Conclusion

In conclusion, make the most of the latest digital marketing trends for optimum results!

Social Media Business: Best Times to Post

When it comes to publishing content on social media, many important questions must be answered, such as; “What to post” and “how to post”. However, a very crucial question that is often neglected is “when to post”.

Creating good content and presenting them in an appealing way is all fine and good. However, to ensure optimum impact and engagements, timing must be considered. What time do you post on your business social media account?. When you feel like, after a long day or at a specified time of the day.

If you fall into the category of a specified time of the day, then you are on the right track. Posting regularly at a particular time helps your customers stay up to date with your brand. Your customers would digest your content and interact with other fans while your post is still new and fresh.

However, choosing a time of the day or week at random isn’t ideal. To get the best possible results, you have to pick the right time and the right day of the week. Luckily for us, research into what these times and days are have been carried out.

Research has shown:

Social Media Business: Best Times to Post

These time points are products of the latest data analysis and reflect the effect of Covid-19 on social media usage. They are bound to change. Therefore you should keep your eyes out for new data and new reports.
It is also important to note that your optimum posting time might differ from the norm.

Your subscribers and followers might have different engagement patterns. To determine the best time for your business, a bit of experimentation and trials are needed. However, these peak times would point you in the right direction.

Conclusion

Building and maintaining the online influence of your brand is a very technical task. It’s more than just posting whatever flies into your mind. Even when it is a personality brand, your customers deserve quality.

To give your customers quality, you must consider the what, how, and When. When changes over time. However, constant research and experimentation of your customer’s engagement pattern would help you build your fan base much faster.

Need more help with your social media posting, check this amazing guide:

Learn to Love Instagram

Social Media Business: Best Times to Post

 

Social Media: How to Build a Strong Online Influence For Your Business

When it comes to advertising, the days of newspaper and TV ads are long gone. Today, successful businesses have learned to take their adverts to where their customers are, the internet .

With the advent of social media, the internet has become even more accessible and user friendly, therefore changing the way we communicate and socialize.

However, the internet is full of weak and ineffective ads. Both sides of the spectrum are mostly dissatisfied with most online adverts. Business owners sometimes find it hard to measure their online adverts’ effectiveness, while customers mostly get irritated by the countless unsolicited contents that disrupt their online experience.

Pop up ads are the number one culprit in this crime ring, proving both irritating and useless at the same time.

How to build a Strong Online Influence For Your Business (2)

Advertising Online

As a business owner, advertising online can be quite tricky. There are so many factors to consider. First, you want your adverts to reach a broad audience, and not just any audience but the right audience.

You want potential customers, not window shoppers. Then you want to be able to keep track of the effectiveness of your adverts.

  • Are your adverts well received by your audience,
  • what is the conversion rate of each of your adverts,
  • are the contents of your adverts appropriate and welcoming.

These are some of the few questions that you must answer and attend to if you build a strong online influence for your business.

Taking all these factors into considerations can be a lot to handle, especially coupled with your business’s effective running. As much as you would like to give your customers your personal touch, you would have to hire a professional as your business grows.

Social Media: How to build a Strong Online Influence For Your Business

Conclusion

In conclusion, publishing compelling and enticing online adverts is a mix of science and art. Science to effectively link and dominate all platforms while keeping track of customer’s feedback.

Art to provide top-shelf content that would attract your audience and convert them to customers. The ability to combine these two crucial spheres of online marketing is what makes an effective online marketer.

In hiring a company or individual to handle your online presence, the ability to effectively balance online marketing’s scientific and artistic spheres is the significant criteria you must look out for.

 

Learn 2 Love Social Media for Business Owners

Learn 2 Love Social Media for Business Owners will help business owners position their brand for growth. You already know how to post content, but does it fit into your digital marketing strategy? And is that strategy working to attract your ideal client? During this 3-Day Challenge, you will understand the value of social media for small businesses.

Above all, you will gain a greater understanding of your data which improves your social media strategy. Learn why businesses need social media. Then understand how to grow your business simply by telling your brand story. With some simple tips and social media management strategies, businesses of any size can grow. Plus this event provides a community to connect with other supportive business owners.

No more missed opportunities. I love social media and hope you will Learn 2 Love it too. Let’s get to work and reveal your brand’s true potential. Let’s have some creative, strategic fun. As a result, you will Learn to Love LinkedIn, Instagram, and Facebook Groups.

Learn 2 Love Social Media

Event Highlights:

 Collect digital marketing tips, tools, resources

 Content creation templates from digital marketing experts

 Understand the types of content perfect for your social media plan

 Automate your social media tasks and increase the engaging personal touch

 Create meaningful digital business connections

 Execute your social media plan for real-time results

PLUS, all registered guests receive a Learn 2 Love eBook, Email Marketing Cheat Sheet, and a Digital Marketing Planning Tool. Most importantly, you do not have to post 12x a day to get something done. And you do not have to be on social all day to make an impact. And….. it can be tons of fun.

This is a fully interactive event. What better way to jumpstart your 2021 business goals! Learn 2 Love Social Media for Business Owners only has 20 virtual seats available. Act now! If you market your brand, your audience will find you.

Join Position 2 Profit with Allison Todd to receive event updates and exclusive content.