The Dynamics of a Discovery Call

The Dynamics of a Discovery Call: It All Begins with Hello

Discovery calls are an essential part of any entrepreneur’s life. From flooring companies, to financial planners, to paper-sellers, discovery calls are what stands between a company and a potential client–and, oftentimes, a failed discovery call was usually preventable with a couple of conversational tweaks. 

Being able to persuade a prospective client into believing your company holds the solutions for their problems is a skill honed over time through experience and practice. However, in the business world time equals cash, so I’ve dissected the ins and outs of the perfect discovery call so you can stop making mistakes and start making money.

Before You Pick Up The Phone

The title of this blog post is a little misleading–it doesn’t begin with a hello, it begins with research. Before you even get on the horn with your potential client conduct a google search into their online presence. See what you can dig up about their company and any potential issues that your products and services may be able to solve. 

By conducting this initial research, and then using it to inform your conversation you’re accomplishing two things:

  • Proving to the client you care.
  • Establishing yourself as a meritable partner. 

Before your call outline pertinent info for you to mention during your conversation, and leave room to write down more notes as they come up.

ACE Your Opener

After saying hello, follow these steps to show your client that this conversation is about them:

  • A: state to the customer that you appreciate them taking the time to speak with you
  • C: check that the allotted time you had scheduled still works for them
  • E: establish an end goal for the discovery call 

This opener allows the customer to feel in control and communicates to them that they’re not just going to hear another sales pitch–this conversation will suss out if you two are a match for each other. 

Establish the Reasons Behind your Call

Next, you should discuss with your client what they want to get out of today’s meeting–and make sure to write down and address their top priorities before the end of the call.

Discuss your clients goals for their company and if they don’t have any, create some with them! Ask where they want their company to be in five years, then ten, and have a conversation about how your product or service can help them get there. 

Have a Conversation with Active Listening

The biggest mistake people make during a sales call is making it a sales call. The best calls are when you’re mostly asking questions and listening to the answers. Some great questions to ask include ones about their situation, identifying any pain points, and discussing what they would like your impact to be. 

Remember to summarize their answers before moving forward and remember that the call is not about you–the client should already know about you and your services. This call is meant to help you get to know the client and then discuss how your solutions can help them. 

Wrapping Up the Phone Call

When you’re ready to wrap up the conversation, this is a good time to highlight any potential solutions you’ve come up with throughout the call. You can make references to other cases you’ve worked on, since having worked with their peers is a great way to establish their merit. 

Being able to persuade a prospective client into believing your company holds the solutions for their problems is a skill honed over time through experience and practice. However, in the business world time equals cash– utilize these tips so you can stop making mistakes and start making money.

The Dynamics of a Discovery Call
The Basics of Business Operations

The Basics of Business Operations

So, you’ve made the leap to start your own business. Congratulations! Or maybe you’re an established business owner looking to scale your company and unleash its true potential. Either way, you need a solid plan. By defining your business operations strategy, you can ensure that your company runs smoothly and set yourself up for success.

What Are Business Operations?

Business operations clearly define everything that your organization does, how it functions, and how it generates revenue. It measures inputs and outputs to determine the efficiency of your business functions. Without a distinct business operations model, you not only miss out on tangible metrics reporting your business’ productivity, but it’s very challenging to grow your company.

The Foundational Elements of Business Operations

Although your specific business operations will vary based on your industry and organization type, they will always include a few basic elements:

Your Systems

Your business systems refer to the processes you use to perform anything business-related. That means product manufacturing or production, equipment maintenance, service execution, sales processes, payroll system, among others. Don’t forget that people are part of your business system.

Ensuring that you have a solid hiring and staff training system will provide you with a foundation for a successful team. By maximizing the efficiency of your business systems, you can make your business as productive as possible.

Your Team

Your team members contribute significantly to your business’ productivity- and it’s not just who you hire but how you manage them. Business operations strategies allow you to clearly assign roles and responsibilities to maximize efficiency within your workforce. But, unfortunately, underperforming team members could be keeping your business from thriving. You can use these signs to help identify employees that might need some extra guidance or correction.

Your Finances

Managing your financials is key to a thriving business. Through your business operations plan, you can keep organized financial records, track day-to-day transactions, define your business’ financial position at regular intervals, and ultimately avoid financial issues. Be sure to enlist the help of a trusted financial professional to keep your monetary management aligned with your business operations strategy.

Your Marketing

What is the most powerful way to make your professionally managed business more profitable? Get your name out there! Through strategic marketing efforts, you will build brand awareness, generate leads, and successfully convert those leads to paying customers. As part of your customized business operations, a marketing specialist will define your ideal audience to optimize your marketing strategy.

Transform Your Business with Innovative Business Operations

Even with an established business operations system, your business’ success isn’t necessarily guaranteed. Therefore, it’s important to consistently reassess the performance of your business operations to ensure that they are optimized for this ever-changing market. If you are ready to leverage your business’ potential, find out how our data-driven business operations models can get you results.

Drive more traffic

4 Ways To Use Digital Marketing To Drive More Traffic To Your Site

Whether you’re a CEO, a micropreneur, or a business owner, you’ll know that your website can be a profit generating machine. 

But, without traffic, your site is, ultimately, useless. 

That’s where digital marketing techniques come into play. It’s important to know that each of the five tools listed in this post need a solid strategy behind them along with consistency. 

Keep in mind: It takes a while to start seeing results, but once the strategy is functioning, it’s well worth the wait. 

4 Ways To Use Digital Marketing

1. Social Media Marketing

You don’t need to run ads 24/7. When you’re using social media strategically, you can boost your organic traffic without having to spend a dime. 

Think carefully about the social channel you want to focus on. This is reliant on your brand and your target audience.  

For example, a younger demographic may spend most of their time on Instagram or Tik Tok. But, a slightly older demographic will be more active on Facebook. 

Make sure your website is clearly displayed in your social media bio. End your posts with a strong call to action, telling viewers to visit your website. Whether that’s to sign up for your latest freebie, check out your newest post, or any other benefit, clearly sign posting the next destination is important to drive more traffic to your site. 

2. Blog Posts ‘

Running a blog is a popular digital marketing strategy. Even big brands like American Express, Sony, and Google all reap the benefits of running a blog as a business. 

Publishing content consistently – whether that’s once per week or five times per week – is important. 

And it’s not about just publishing random content.

You need to do your market research and dive deep into the searches your demographic are looking for. 

Make sure all of your blog posts are well optimized for SEO (search engine optimization), and you’ll see your traffic increase over time. 

The best thing about blog posts is that one article can continue producing a steady flow of traffic over time. It’s a strategy that takes investment of your time, efforts, and, sometimes, money, but it’s well worth it when you check your Google Analytics and see the sharp incline of traffic. 

3. Guest Posting 

Guest posting is a fantastic way to drive more traffic to your page. 

It takes skill and effort, but after posting on blog pages within your industry and leaving a clear link to your own site, you’ll gain the traffic and views of their posts.  

There’s also the benefit of establishing yourself as an expert in your field. 

Be wary of the sites you choose to publish material on. When Google can see that your site is valued by a leading website within the industry, with a solid SEO strategy, they’ll see your website as trustworthy. That’s then rewarded by bumping you up in the search results page. 

Which leads us onto…

4. Implement A Solid SEO Strategy 

Just like we spoke about a few minutes ago, publishing consistent content isn’t enough. 

You could publish the best content in the world, but if no one sees it, it’s pretty redundant. 

So, implementing a strong SEO strategy is crucial if you want to drive more traffic to your site.

Blog posts work brilliantly to prove to Google that your site is trustworthy, but every article needs to be optimized for search engines and crawlers. 

Do your keyword and market research and use this to shape your SEO strategy. 

Start Driving Traffic To Your Site Today With Digital Marketing Tactics 

These four strategies, if implemented properly, can take your website from tumbleweeds to a New Year’s Eve fireworks display. 

When all’s said and done, there’s no point in having a beautifully crafted site if nobody sees it. 

So, start strategizing. Explore the wonders of social media, blogging, guest posting and SEO, and watch your traffic soar. 

Need help with your digital marketing Allison Todd provides options for all your digital marketing needs click on this to find out more:

4 Ways To Use Digital Marketing To Drive More Traffic To Your Site
Call to Action

Your Call to Action Doesn’t Have to be Creative, but it Should be Creative

“Click here.”

“Contact us.”

“Submit now.”

Do any of these messages make you feel something? Didn’t think so. To convert leads to customers, your readers have to feel inspired to take the action you want them to. Your concluding call to arms should prompt them to click there without simply using the lonely, stale phrase, “click here.” On the flip side, if your CTA is too unique, it could leave your leads confused and hinder them from performing. So, how do you craft a persuasive call to action without being too out there? Keep reading to learn the simple elements you need to create a fire call to action today.

What is a CTA?

Your CTA, or call to action, is a statement used to prompt your audience to complete whatever action you want them to take. Based on your specific business goals, you may want them to subscribe to your newsletter, complete a purchase, contact you for more information, follow your social media account, among other actions. Your engaging call to action should let your readers know exactly what they should do, how they should do it, and what they’ll get if they act.

Without a call to action, your readers will stay just that—readers. They won’t know that you’d like them to take any specific next step, therefore, they won’t. Implementing strong CTAs within your business message will allow you to build your client base, convert more leads, and generate more revenue.

Components of a Powerful Call to Action

For this marketing strategy to work, your call to action should provoke an immediate response. Use these guidelines to boost your business with a powerful CTA:

Compelling Copy

The words that you use are likely the most critical element in your CTA. Make the statement personal by speaking directly to your reader. Use strong action words like discover, join, start, or reserve. Your copy should be impactful without losing interest or confusing your audience. Be sure to let them know exactly what action they should take and what the outcome will be if they do so. Some of my favorite CTAs are:

  • “Gain instant access to ____.”
  • “Sign up for more.”
  • “Let’s chat and see how we can help you GROW!”

Effective Placement

Where you place your CTA matters. You likely wouldn’t put a CTA at the beginning of a social media post or the top of a webpage. Why? Because the reader hasn’t connected with the content yet. They don’t yet know why taking action will provide them with value.

Engaging Design

Your CTA should be visible and draw the reader’s eye. If your CTA is a button, contrasting colors will help make it pop. Working with written content? Bold your CTA or include some emojis on social media to grab the audience’s attention. 

Convert with a Clear CTA

With an engaging and concise call to action, you can successfully convert those leads to paying clients. Get creative without being too creative. Need help with developing your online CTA? Reach out to learn more about how our digital marketing services can engage your audience and grow your business.

Naming Your Business: Know The Essentials
Customer Relationship

Customer Relationship: Forging Lasting Loyalty

No matter how great your business plan or how solid your marketing campaign, if you cannot forge lasting relationship and loyalty with your customers then, all your efforts is for nothing. Customers are the very lifeline of all businesses.

Forging Lasting Loyalty

Whether you sink or float in the industry, it is essential, if not solely, dependent on them. So, if you’ve lost a client lately for no apparent reason or have every reason to believe that you’re losing customers without any clue as to why then, it is high time to find a way to forge a long and lasting relationship with them. Here’s how:

Consistent Quality

Provide quality products/services consistently. The best way to maintain a good relationship with customers is to provide quality products/services—all the time. Customers shell out their hard-earned money to buy products or services.

They will not buy a second time if what you offered is below their level of standard or not suitable to their preference. To build trust and loyalty, consistently providing customers with quality products or services works all the time.

Follow Through

Regular follow-ups are essential ingredients in forging good customer relationships. Consider creating a venue for them to send their feedback and complaints. Address these on a timely basis. Creating a social media page, for instance, will help bridge this gap. Having a 24-hour hotline can also help in other industry-specific businesses like travel and leisure services.

Post-sales Support

Your obligation to customers does not end when they leave with your product or have paid for a service. A critical yet often taken for granted priority is post-sales support.

To ensure that a customer buys back from you repeatedly and alone, providing A1 customer support services should be part of your business culture.

Customer Relationship: Forging Lasting Loyalty

Uphold Brand Image

Your reputation is the very thread that binds your products or services to your customers. Maintain your brand’s image by adopting strategies in upholding the business name.

Create a certain level of awareness by engaging in lucrative aspects such as philanthropy or community services. Winning your customers’ trust will be much easier that way.

In the same light as upholding your brand image, owning up responsibility for a problem or mistake requires excellent crisis management. Accept the error and apologize but make sure to devise strategies to make it work to your advantage.

Rewards and Incentives

Discounts, free technical support, free software updates, add-ons, and other rewards and incentives programs can very well work to boost customer relationships and loyalty. This reward program usually creates a significant impact on customers buying decisions. It is also a way of conveying to them how important they are to your business.

Continuous Improvement

Make a conscious effort to study customer experience. Listen to their voice. Collate feedback regardless of positive or not. Make it an effort to improve customer experience by enhancing product or service features.

Conclusion

When thinking of forging excellent customer relationships, however, the key lies within your company. Besides crafting dynamic plans to address the nitty-gritty of business, answer consumer feedback and complaints, or formulate strategies to make them feel treasured, it is essential to keep your company’s lifeblood proactively turning—your employees.

Happy employees always convert to satisfied customers. Motivate and appreciate them, too. In the end, it will convert to excellence not just in forging customer relations but in productivity as well.

Want to learn more about customer relationship buildup? Give us a call and Allison Todd will provide you with comprehensive business management solutions can do for you. Schedule an assessment with us now.

Customer Relationship: Forging Lasting Loyalty
Team Development_ How Your Team Is Keeping You Broke

Team Development How Your Team Is Keeping You Broke

Your Team Is Keeping You Broke: Tighten Your Team, Bolster Your Bottom Line

You’ve put your heart into your business, and it only makes sense that as a purpose-driven entrepreneur, you put your heart into your team, too. Loyalty and enthusiasm are hard to find, and it can be difficult to recognize when you need to let go of an employee or if the people on your team are coachable. Unfortunately, underperforming team members can force other staff to pick up the slack, and if the entire team is ineffective, that leaves you to bear the burden. To prevent your team from keeping you broke, it’s important to understand how you can optimize your workforce.

4 Team Member Archetypes Keeping You Broke

If you’ve assessed your cash flow and determined that you, as a business owner, are not taking too much from the honey jar, it may be time to look to your team. Although your team members likely aren’t blatantly stealing from you, they could be keeping your business from thriving. By identifying potential points of weakness, you can either help these employees improve their work ethic or ultimately cut them loose.  Keep an eye out for these signs of team members who need some extra guidance or correction:

The Chaotic or Distracted Team Member

If an employee serves as a source of distraction to the entire team, they are likely negatively affecting your bottom line. Distractors may sing out loud with their headphones on or hit reply-all with unnecessary memes. This chaotic teammate may not realize that what they’re doing is intrusive, but others have noticed. And it’s making them cranky. It is your responsibility to approach the distractor for the sake of your team’s sanity and your revenue. 

The Lazy and Nonchalant Employee

The service that an employee provides is of financial value to the business. If a team member is producing mediocre or subpar services, it costs you money. This employee may fail to meet deadlines, call in sick too frequently, or have a poor attitude toward customers. Quickly address these behaviors to ensure other team members don’t follow suit.

The Financially Ambiguous Teammate

A financially ambiguous team member isn’t outwardly stealing from the company, but they are vague regarding business funds. They may not return unused funds left over from a trip or order the most expensive wine when using the company card for a lunch meeting. Financial ambiguity is challenging to catch. Be sure to keep an eye out for your team’s spending habits if they are on the company’s dime.

The Bad Manager

Unfortunately, this category is likely directed toward you, the entrepreneur. You are still a member of the team, and your business decisions significantly impact the business. Be sure to differentiate between personal finances and business-related funds, as this is a problem that most entrepreneurs face. Although you may need to take a salary cut during a slow month, try to avoid giving yourself unnecessary bonuses. This can quickly lead to you and your business going broke.

Teamwork Makes the Dream Work

Although you may care for your team members as if they were family, you must still protect yourself and your business. By identifying these potential weak points in your workforce, you can provide your employees with the coaching they need. If you need support in developing your team, work with me. Reach out to learn how I can optimize your team’s productivity. Interested in reading more about why your team could be keeping you broke? Download the e-book here.

Naming Your Business: Know The Essentials

Naming Your Business: Know The Essentials

So, you have finally decided to let go of your 9 to 5 daily grind and decide to pursue your entrepreneurial skills. You already have thoughts on what products to sell or what services to offer. You are also contemplating certain aspects of your business portfolio that require more attention. Then, there’s the most challenging part—what to call your business?

What’s In A Name?

Naming a business is one of the most challenging aspects of starting a business from scratch. You can’t just call it after your name or a celebrity or some word that caught your fancy. Each name has to sum up everything that represents your products or services to their target users. It must differentiate you from competitors. Above all, it must embody the philosophy behind your business.

6 Essential Tips in Naming Your Business

That, in itself, is a huge undertaking. Sometimes, crafting a name for your brand can be the most challenging of all. Though it may trigger anxiety, We should search for the perfect name in a fun and creative way. To do that, here are some great key points to consider:

Tip #1 – Relate it to your vision.

Crafting the perfect business name should not be limited to what you are trying to achieve now. Think long term. How do you see your business 5 or 10 years from now? Will you be branching out? Will you be adding more products or services? Where do you wish to expand? Consider your overall vision and start de-listing the names which may sound off vis-à-vis your vision. If you want to stay local with no idea for expansion, a name that we can embrace locally will do. However, if you plan to expand, go for corporate-friendly names. So, visualize the big picture, and everything will fall into place.

Tip #2: Consider crowdsourcing.

Crowdsourcing is the “it” thing these days. When you already have a target market in place, finding their voice in all these will guide you to the best name for your business—one that will represent the voice of those who are going to buy it. Be reminded that you will please your customers later on. Giving them a slice of your entrepreneurial prowess will help hasten the forging of trust and loyalty to your brand.

Tip #3: Consider your target market.

Like the concept of crowdsourcing, your target market will have a big say in how your business name is perceived in the market. So, consider looking into their needs and values. Consider names that reflect their views as well as their inclination. This will help them relate to your products or services and eventually earn their confidence in the process.

Tip #4: Reflect your style.

Regardless of the size of your business, the name or brand must reflect its “personality.” A business name must represent who you are. This, however, is directly related to your target market. This connects to what class in the society you are trying to capture. From there, you can come up with a unique name that embodies your business personality and style.

Tip #5 – Don’t forget your online presence.

You are going to have a website and a social media page. These are today’s lifeblood when it comes to marketing and advertising a business. You would not want to have a business name with no available domain or one that’s been in use on Facebook, Twitter, Instagram, Pinterest, and so on. It will defeat the purpose of carving a unique and exceptional presence. So, before you register that business name, check for availability. Many Webhosting services can help you with that, or perhaps, a quick search on Google will do. Remember, search engines are also elemental for your business success later on.

Markets are primarily visual. So, make sure to create a logo that’s not just unique but one that truly complements your business name and personality. Hire a graphic designer—design one on your own. Use initials or specific shapes and forms. Just don’t forget.

Conclusion

Your business name must be easily relatable to your customers. It must also communicate to them without any explanation whatsoever. Use your inner genius, or consider reaching out to professionals who can steer you to that one perfect name.

Still in limbo on what to name your business? Let SiMar help you find one. We offer comprehensive business management solutions from start to finish. Call us.

Naming Your Business: Know The Essentials
Struggling in CEO Role

Good Entrepreneur but a Bad CEO? Here are 5 Reasons You’re Struggling to Step into the CEO Role

As an entrepreneur, you’re creative; you’re innovative, you’re passionate. You take risks, chances, and you’re not afraid to fail. Your social skills are probably better than most other people you know.

But, a great entrepreneur doesn’t automatically equal a successful CEO. 

5 Reasons You’re Struggling as the CEO

Are you a great idea person but unsure about your role as the CEO? Here are five reasons you might find yourself struggling to step into a leadership position.

You Want to Be Overly Involved

Sounds counterintuitive, right? As an entrepreneur, it’s understandable that you want immersion in all of your business’s goings. Still, too much involvement prevents you from fully thriving in your zone of genius and stifles your team.

A good CEO knows how to let their team handle their tasks without micromanaging. Yes, you need to be kept in the know, keep track of your company’s successes and setbacks, and coach your team to the win, but a good CEO knows when — and how — to delegate.

You Don’t Know How to Hire the Right People.

You’ve got the entrepreneurial spirit. You are likely energized by those who are enthusiastic about your business as you are. But, enthusiasm doesn’t necessarily mean a qualified hire.

The most successful CEOs approach hiring their team like playing a chess game: strategically evaluating how each piece could lead to a win.

You Have a 10 Year Plan

Hear this one out. 

It’s crucial to have goals in mind and success on the horizon, but a good CEO knows that being rigidly dedicated to a plan leads to failure. You don’t know what your industry, the market, and your own life will hold in the next ten years.

A CEO destined for success knows how to plan for the future but is adept enough at business to pivot and prevail, no matter what comes.

Your Social Skills Are Fantastic, But Not Your Communication Skills

Entrepreneurs are a creative, intelligent, and inventive bunch, and people are drawn to this type of charisma. But good social skills don’t mean being a great communicator. 

Creative people often spend so much time thinking, creating and being inside their minds that the communication of their ideas and how they want them executed can be lost in translation. The strongest CEOs know when it’s time to hire a business consultant to develop the skills needed to communicate effectively and clearly with their teams.

You Have the Vision, But Not the Strategy

Goals are where you want to be, but the strategy is how you get there. 

You know that being a business owner involves taking some risks, — and maybe breaking some rules — along the way. But, if you don’t have a laser-focused strategy, you’re going to be stuck in the fog somewhere between success and stagnation.

With clarity, intention, and purpose, an entrepreneur can transform into a good CEO. Sometimes, it just takes help from a third-party perspective.

You Can Learn What it Takes to Succeed as a CEO

Coach Allison Todd is the warrior spirit on the front lines with you and the voice that tells you that you can do it. With clarity, a water-tight team, and a dynamic strategy, you can gain the skills and confidence you need to elevate your entrepreneurship into full-on CEO.

business startup ideas

Business Startup Ideas for Less Than $100 (Part III – Special Skills)

Do you wish to start your own business but short on capital? While it is admirable to develop stellar ideas, these entrepreneurial ideas accumulated from various sources are proven to be achievable if you play your cards right.

Business Startup Ideas Part III – Special Skills

Here is the last of the series on Business Startup Idea for Less Than $100 to inspire you as you trudge into the world of entrepreneurial success. 

Consultancy Firm

If you are a lawyer, a CPA, or have special knowledge or experience in a particular area, start your own consultancy firm. You can provide legal advice or do accounting tasks for individuals or businesses. Got a new method on eco-gardening, gluten-free dieting, and so on? All you need to do is set-up an online site and social media page, market your services and network.

Direct Sales

Go into direct selling for established companies like Amway, Mary Kay, Tupperware, Avon, Nu Skin, Herbalife, and so on. You may also tap local businesses and set up an online website and organize a bazaar or host a party.

Business Startup Ideas for Less Than $100 (Part III – Special Skills)

Specialized Organizer

From organizing events to putting things in order in a home, you can monetize your skills and earn from them. All you need to do is set up a website and social media pages, send out flyers and local ads, and voila! Do make sure to buff-up your reputation to ensure referrals.

Homemade Foodie

Do you have a penchant for homemade gourmet foods? You can create your signature chocolates, cakes and pastries, dips, soup mixes, peanut butter, and so on. All you need is your own garden or a farmer’s market nearby—and your cooking skills, of course!

Life Coach

People hire coaches or mentor to give them sound, unbiased perspectives. This special skill requires strong reputation building to ensure getting a solid following in the market. Quite lucrative, you can charge clients on a per hour or per session basis. Check out Allison Todd for inspiration.

Decorator

The upcoming holiday is a boon to professional decorators. Arm with your artistic skills, you can create the look your client wants for a fee. Take note: the whole year is filled with anniversaries and holidays!

Business Startup Ideas for Less Than $100 (Part III – Special Skills)

Home Companion/Care-giving Services

Help families connect with the right caregivers and companions to an old or ailing family member or their special needs kids. All you need to have is a website, a contact number and email, a solid network of able professionals, and a good reputation.

Rental Services

Got equipment and stuffs lying around at home? Monetize these by renting them out from lawnmowers to chocolate fountain machines, bubble makers, tents, gardening equipment, vacuum cleaners, and so on. Start within your local community and slowly expanding to friends of friends.

Other notable business startup

Other notable business startups for less than $100 are grocery delivery services, tour guide services, e-book writing, homemade beauty products, personal trainer or chef, arts and crafts seller, referral services, promotional outfit, online travel agency, food delivery, and so on.

Conclusion

People often do not have the time to do these special requirements, and this is where you can start that entrepreneurial magic to work.  

If you love this article you’ll surely enjoy these:

How to Use Blogging To Get More Clients

How Can I Monetize My Skills And Expertise

self-employed micropreneur

Are you a Micropreneur or Self Employed?

Micropreneur and self-employed are terms used interchangeably; however, they are quite different. The significant difference lies in how long your business can function without you. As micropreneurs, we are the heart and soul of our business.

The number of staff a micropreneur has a range from one to five. Therefore, you are either doing everything yourself, or every action is carried out under your direct orders.

We love our chosen field, and the joy of building a business from the ground makes it all worth the stress. Microprepreurs are mostly known for three things; passion, ambition, and skill.

These qualities make us willing to go over and beyond for our business and customers, most times, that entails giving every product or client our personal care and touch.

However, when this happens, we are no longer micropreneurs but instead self-employed. Been the nexus of your business can give you a feeling of control. However, it can leave your business weak and liable to attacks from unforeseen circumstances.

Disadvantages as Micropreneurs

Asides from the stress and toll it might take on your physical and mental health, keeping your business entirely dependent on you would leave your business too rigid. This comes with a lot of disadvantages.

No breaks or holidays

Your business comes to a standstill if you are suddenly indisposed.

As your business begins to expand, you might find yourself slowly becoming overwhelmed. You might even end up losing customers.

Conclusion

At the onset of your business, you would have to be a self-employed micropreneur. However, as your business grows and expands, you must develop a system.

A system helps your business run smoothly with or without you, leaving you to concentrate on overseeing or, as I like to call it, seeing the bigger picture.

A well-developed system would give you the freedom to take a short vacation, focus on expansion, etc. without your business suffering in any form.

Entrepreneurship is hard but you don’t have to do it alone. Members learns about the Scale to Profit System, business development, business operations, sales techniques, building the perfect team.

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What is Clarity And Why is it Important In Business

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